who we are

we're a digital marketing agency.

about us.

this is us.

Pure Firefly was founded to provide high quality, cost effective marketing solutions for entrepreneurs, nonprofits & small businesses looking to build their online presence in a strategic way.

While we're best known as one of North America's leading Mailchimp Partner agencies (#1 Mailchimp Partner Agency in the United States and Canada), our experience extends across multiple email platforms, CRM systems, and marketing technologies.

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founder/chief strategist

Kristy McCarley

Kristy is the founder of Pure Firefly, a digital marketing agency specializing in Mailchimp, marketing automation, website strategy, and system integrations. In 2022, Kristy joined the inaugural Mailchimp Customer Advisory Board and is recognized as a Top 1% industry professional by Upwork.com. Kristy has 10+ years experience in IT & design, with specialties in campaign strategy, system integrations and e-commerce.

senior email manager

Alex Gallagher

By combining visual design sensibilities with deep technical proficiency, Alex helps organizations architect complex integrations, marketing automations, and data-driven campaigns. Alex draws on core expertise in Mailchimp and Zapier to align technical infrastructure with strategic growth objectives.

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senior email specialist

Billy Fairhurst

With over 10 years of experience working with Mailchimp and all of its features, Billy has a passion for helping businesses of all sizes reach their full potential with Email Marketing.

digital marketing specialist

Anj Barros

Anj supports client marketing initiatives through email production, project coordination, and digital marketing execution. She helps keep projects organized and on schedule while managing campaign builds, content collection, and social media administration.

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