Alex Gallagher, Author at Pure Firefly

Mailchimp Campaign Analytics: Matching Metrics to Your Goals

Mailchimp How-To, Marketing Strategy / By Alex Gallagher

Wondering how to measure your Mailchimp campaign performance? Start with analytics! For every email sent, Mailchimp provides in-depth analytics, including open rates, click rates, revenue, and more. This post will help you leverage campaign analytics in order to match Mailchimp’s Metrics with your goals. Understanding Mailchimp Campaign Analytics Mailchimp is a leader in email marketing …

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relaxed small business owner surrounded by sales tags

Stress-Free Black Friday Email Marketing for Small Businesses

Marketing Strategy / By Alex Gallagher

In the race of Black Friday email marketing, small businesses may find themselves overwhelmed with questions. Here are answers to 5 of the most frequently asked questions about Black Friday email marketing for small businesses. By developing an effective strategy in advance, you can get ahead of the Black Friday frenzy and spend more time …

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nonprofit volunteer with an email list icon

Nonprofit List Building: Do’s & Dont’s

Mailchimp How-To, Marketing Strategy / By Alex Gallagher

Growing your email list is essential for spreading the word about your mission and connecting with your supporters. We’re here to help you expand your email list while avoiding common pitfalls. Let’s explore the list-building best practices that will help your nonprofit flourish in the email marketing world. In need of more help? Contact Pure …

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How to Create a New Mailchimp Account (2023)

Email Basics, Mailchimp How-To / By Alex Gallagher

Creating a new Mailchimp account is the first step toward effective email marketing. As one of the most user-friendly email marketing platforms, Mailchimp makes it easy to connect with your audience and grow your business. In this comprehensive guide, we’ll walk through the process of creating a new Mailchimp account in order to set up …

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100 High-Converting Email Subject Lines for Nonprofits

Marketing Strategy / By Alex Gallagher

A great subject line is the key to capturing your audience’s attention and inspiring them to engage with your emails. Whether you’re sending monthly newsletters, welcome emails, or automated campaigns, a well-crafted email subject line can make a huge impact on your nonprofit. In this guide, we’ve curated 100 high-converting subject lines designed specifically for …

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a desketop computer showing cc vs bcc in black text

Email Basics: What’s the Difference Between CC & BCC?

Email Basics / By Alex Gallagher

The invention of email predates the internet as we know it. Even though the tool has been around for decades, there are still several terms that can be baffling for new users. Two of the most commonly confused fields are CC (Carbon Copy) and BCC (Blind Carbon Copy). While they may seem similar at first …

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Mailchimp’s New Builder: 5 Features You Might Have Missed

Mailchimp How-To / By Alex Gallagher

To some users, Mailchimp’s new template builder is old news. However, many users have yet to switch over to the new builder for all their email campaigns. While the classic builder can still create great templates, the new builder includes innovative features that expand users’ opportunities to connect with their subscribers. In this blog post, …

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Are You Ready for Mailchimp’s New SMS Tool?

Mailchimp How-To / By Alex Gallagher

Technology is constantly evolving, and so are Mailchimp’s marketing channels with the upcoming addition of SMS marketing. SMS (Short Message Service) has been around since the early 2000s, but only recently emerged as a powerful marketing tool. Mailchimp’s SMS feature is currently in beta testing, but you can still take steps to prepare for the …

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how to use zerobounce over an image of a man with a long paper list

How to Use Zerobounce for Email List Cleaning

Marketing Strategy, Product Reviews / By Alex Gallagher

Maintaining a clean contact list is crucial for email marketers. Thankfully, several tools and services offer you a clean list in an instant. Zerobounce is one of the most reliable among these options. In this blog post, we’ll provide a comprehensive guide to using Zerobounce, from uploading your audience file to interpreting the results. For …

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Alternating Background Colors in Mailchimp Templates (2023)

Leave a Comment / Mailchimp How-To / By Alex Gallagher

Alternating background colors are a simple design technique that can help your Mailchimp templates pop. In this blog post, we’ll explore three strategies for creating an alternating background color effect in Mailchimp, including both the new builder and classic template builder. Get ready to captivate your audience with alternating background colors in Mailchimp emails! Classic …

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Alex Gallagher

Mailchimp Campaign Analytics: Matching Metrics to Your Goals

100 High-Converting Email Subject Lines for Nonprofits

Email Basics: What’s the Difference Between CC & BCC?

Mailchimp’s New Builder: 5 Features You Might Have Missed

Are You Ready for Mailchimp’s New SMS Tool?

Alternating Background Colors in Mailchimp Templates (2023)

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