Alex Gallagher

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Mailchimp Campaign Analytics: Matching Metrics to Your Goals

Wondering how to measure your Mailchimp campaign performance? Start with analytics! For every email sent, Mailchimp provides in-depth analytics, including open rates, click rates, revenue, and more. This post will help you leverage campaign analytics in order to match Mailchimp’s Metrics with your goals. Understanding Mailchimp Campaign Analytics Mailchimp is a leader in email marketing …

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Stress-Free Black Friday Email Marketing for Small Businesses

In the race of Black Friday email marketing, small businesses may find themselves overwhelmed with questions. Here are answers to 5 of the most frequently asked questions about Black Friday email marketing for small businesses. By developing an effective strategy in advance, you can get ahead of the Black Friday frenzy and spend more time …

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100 High-Converting Email Subject Lines for Nonprofits

A great subject line is the key to capturing your audience’s attention and inspiring them to engage with your emails. Whether you’re sending monthly newsletters, welcome emails, or automated campaigns, a well-crafted email subject line can make a huge impact on your nonprofit. In this guide, we’ve curated 100 high-converting subject lines designed specifically for …

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Mailchimp’s New Builder: 5 Features You Might Have Missed

To some users, Mailchimp’s new template builder is old news. However, many users have yet to switch over to the new builder for all their email campaigns. While the classic builder can still create great templates, the new builder includes innovative features that expand users’ opportunities to connect with their subscribers. In this blog post, …

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How to Use Zerobounce for Email List Cleaning

Maintaining a clean contact list is crucial for email marketers. Thankfully, several tools and services offer you a clean list in an instant. Zerobounce is one of the most reliable among these options. In this blog post, we’ll provide a comprehensive guide to using Zerobounce, from uploading your audience file to interpreting the results. For …

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Alternating Background Colors in Mailchimp Templates (2023)

Alternating background colors are a simple design technique that can help your Mailchimp templates pop. In this blog post, we’ll explore three strategies for creating an alternating background color effect in Mailchimp, including both the new builder and classic template builder. Get ready to captivate your audience with alternating background colors in Mailchimp emails! Classic …

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