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Troubleshooting Email Deliverability

By Alex Gallagher | June 11, 2024

At some point in their email marketing experience, many organizations will run into deliverability challenges. If you’re seeing a steep drop in engagement or find your campaigns in the spam folder, you may be experiencing low deliverability. In this article, we’ll cover basic deliverability troubleshooting for email marketers. What is Deliverability? In layman’s terms, deliverability […]

Mailchimp SMS for Small Businesses: The Ultimate Guide

By Alex Gallagher | April 22, 2024

SMS is a valuable tool for reaching your contacts with the right message at the right moment. In 2023, Mailchimp launched its SMS Tool, allowing users to integrate SMS messages into their existing email strategy. After 1 year with the tool, we’ve helped clients navigate the entire process– From getting messaging set up to sending […]

The Beginner’s Guide to Yahoo & Google’s New Sender Requirements

By Alex Gallagher | March 27, 2024

As an email marketer, following Yahoo & Google’s new sender requirements is the first step to getting emails into the inbox and engaging with your subscribers. When Yahoo and Google rolled out their new protocol on Feb 1st, the entire email marketing universe rushed to become compliant. The two webmail providers collectively cater to 2 […]

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What Does “Cleaned” Mean in Mailchimp? Understanding Contact Statuses

By Alex Gallagher | February 11, 2024

If you use Mailchimp for email marketing, you’ve probably seen contacts being marked as cleaned. Cleaned is a contact status that impacts how you can store and market to a contact. Let’s dig into what Mailchimp’s cleaned contact status means and what you can do about it. What is a “Cleaned” Contact? In Mailchimp, a […]

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What is SubjectLine.com: Pros and Cons

By Alex Gallagher | December 10, 2023

SubjectLine.com is a vital tool to ensure your emails stand out in those crowded inboxes of your receivers. Let’s talk about SubjecLine.com and examine its pros and cons to help you decide whether it’s the right choice for your email marketing strategy. What is SubjectLine.com? SubjectLine.com is an online platform designed to help email marketers […]

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10 Signs You Should Work with an Email Marketing Agency

By Alex Gallagher | November 21, 2023

For small businesses, the decision to move from “do it yourself” to “do it for me” email marketing can be a major one. Working with an email marketing expert can help unlock hidden potential in your current audience and grow your business by reaching more contacts. How do you know when you’re ready to make […]

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Email Marketing Glossary: 10 Terms You Should Know

By Alex Gallagher | November 9, 2023

Do you speak email marketing language? For email newbies, the unique terms marketers use can be a roadblock to getting started. If you want to cut through the jargon and make the most of your chosen email marketing tools, learning the language is an easy first step. Here are 10 terms to get you started […]

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How to Integrate Mailchimp with Any Platform in 2023

By Alex Gallagher | November 1, 2023

In the world of email marketing, Mailchimp is well-known for its user-friendly interface. Despite the platform’s overall ease of use, some users still wonder how to integrate Mailchimp with another platform. If you’d like contacts from another website to flow automatically into Mailchimp, integrations should be your first consideration. This guide will cover all of […]

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What is an Email Bounce?

By Alex Gallagher | October 23, 2023

Newbies to email marketing often wonder what it means when an email bounces. If you’re among these new marketers, don’t worry. Bounces are a common occurrence every email marketer must learn to manage. In this blog post, we’ll explain what a bounce is and delve into the key distinctions between “hard bounces” and “soft bounces.” […]

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