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Our Top 3 Email Design Tips for Spring 2023

By Alex Gallagher | March 22, 2023

If you’re in the northern hemisphere, warmer days are on their way. With the refreshing change in weather, why not refresh your email design too?  Here are our favorite email design trends to help you stay ahead of the inbox competition, whether you’re sending automated emails, monthly newsletters, or promotional campaigns. Spring Design Tips Creative …

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Nonprofit Email Marketing: Where to Start

By Alex Gallagher | March 17, 2023

Nonprofits on a tight budget should never overlook the potential of email marketing for their work. By harnessing the particularities of email marketing for nonprofits, you can effectively boost engagement, attendance, and donations. The possibilities are vast, and starting is simple. Here’s our beginner’s guide in 5 simple steps. 1. Curate Your Email Marketing Audience …

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3 Email Automations for Agile Marketing

By Alex Gallagher | March 14, 2023

In a time where inboxes are more crowded than ever, email automation can help you break through the noise. Automated emails engage subscribers at key points in their relationship with your brand, business, or nonprofit organization. By responding to subscriber behavior with email automations, you can create a robust & effective email marketing strategy. Build …

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How To Use Mailchimp Landing Pages

By Alex Gallagher | March 9, 2023

Mailchimp landing pages are a great way to extend your marketing strategy beyond the basic email campaign. Plus, the landing page builder by Mailchimp is flexible and easy to use. If you’ve built a Mailchimp template before, it may look familiar! With Mailchimp’s landing pages, you can create stunning signup forms, plus pages for any …

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Insights on Smarter Digital Marketing

By Alex Gallagher | March 1, 2023

If you’re a Mailchimp user, don’t miss the food for thought in their Courier newsletter. A recent article asked: how do you become part of someone’s life rather than something that interrupts it?  For small businesses especially, carving out space in the budget for email marketing can be a challenge. So don’t just market more. …

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Mailchimp’s Free Webhooks Webinar

By Alex Gallagher | March 1, 2023

Did you join Kristy for the Mailchimp Webhooks webinar on February 16th, 2023? If you missed it, don’t worry! You can register for free to watch the recording. This video webinar went in-depth on Mailchimp’s webhooks, describing them from method to payload in simple terms. For many beginning Mailchimp users, understanding integrations is a significant …

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Send Day Optimization

By Alex Gallagher | February 27, 2023

What I Learned This Week About Mailchimp’s New Campaign Manager If you’ve ever sorted through campaign analytics, you know how challenging it can be to nail down a strategy for when to send. There are a lot of variables to account for: Is your audience checking email all day, or only after work? Do they …

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Learning The Campaign Manager Language

By Alex Gallagher | February 23, 2023

What I Learned This Week About The New Mailchimp Campaign Manager… Every new Mailchimp tool comes with its own language. When I started using the new Campaign Manager, there was definitely an adjustment period to pick up all the new terms. Skip the learning curve – Here’s what you need to know. Touchpoints: Think of …

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The Value of Multichannel Marketing

By Alex Gallagher | February 17, 2023

What I Learned This Week About The New Campaign Manager: Multichannel Marketing Mailchimp’s new Campaign Manager is optimized for multichannel marketing. It allows users to track campaigns beyond email, across SMS, social media, direct mail, and digital ads. What’s the benefit of managing multiple channels in one place? Picture this: Your favorite online shop sends …

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