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The Beginner’s Guide to Yahoo & Google’s New Sender Requirements

By Alex Gallagher | March 27, 2024

As an email marketer, following Yahoo & Google’s new sender requirements is the first step to getting emails into the inbox and engaging with your subscribers. When Yahoo and Google rolled out their new protocol on Feb 1st, the entire email marketing universe rushed to become compliant. The two webmail providers collectively cater to 2 …

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What Does “Cleaned” Mean in Mailchimp? The Ultimate Guide

By Alex Gallagher | February 11, 2024

If you use Mailchimp for email marketing, you’ve probably seen contacts being marked as cleaned. Cleaned is a contact status which impacts how you can store and market to a contact. Let’s dig into what Mailchimp’s cleaned contact status means and what you can do about it. What is a “Cleaned” Contact? In Mailchimp, a …

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What is SubjectLine.com: Pros and Cons

By Alex Gallagher | December 10, 2023

SubjectLine.com is a vital tool to ensure your emails stand out in those crowded inboxes of your receivers. Let’s talk about SubjecLine.com and examine its pros and cons to help you decide whether it’s the right choice for your email marketing strategy. What is SubjectLine.com? SubjectLine.com is an online platform designed to help email marketers …

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10 Signs You Should Work with an Email Marketing Agency

By Alex Gallagher | November 21, 2023

For small businesses, the decision to move from “do it yourself” to “do it for me” email marketing can be a major one. Working with an email marketing expert can help unlock hidden potential in your current audience and grow your business by reaching more contacts. How do you know when you’re ready to make …

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Email Marketing Glossary: 10 Terms You Should Know

By Alex Gallagher | November 9, 2023

Do you speak email marketing language? For email newbies, the unique terms marketers use can be a roadblock to getting started. If you want to cut through the jargon and make the most of your chosen email marketing tools, learning the language is an easy first step. Here are 10 terms to get you started …

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How to Integrate Mailchimp with Any Platform in 2023

By Alex Gallagher | November 1, 2023

In the world of email marketing, Mailchimp is well-known for its user-friendly interface. Despite the platform’s overall ease of use, some users still wonder how to integrate Mailchimp with another platform. If you’d like contacts from another website to flow automatically into Mailchimp, integrations should be your first consideration. This guide will cover all of …

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What is an Email Bounce?

By Alex Gallagher | October 23, 2023

Newbies to email marketing often wonder what it means when an email bounces. If you’re among these new marketers, don’t worry. Bounces are a common occurrence every email marketer must learn to manage. In this blog post, we’ll explain what a bounce is and delve into the key distinctions between “hard bounces” and “soft bounces.” …

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Cringe-Free Email Marketing for Gen Z

By Alex Gallagher | September 29, 2023

As the oldest members of Gen Z enter the workforce, many organizations are wondering how to achieve email marketing success with this digitally savvy generation. While some studies have found that only 53% of Zoomers enjoy receiving emails from their favorite brands (a decrease compared to millennials), email marketing remains a valuable tool for reaching …

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Mailchimp Campaign Analytics: Matching Metrics to Your Goals

By Alex Gallagher | September 21, 2023

Wondering how to measure your Mailchimp campaign performance? Start with analytics! For every email sent, Mailchimp provides in-depth analytics, including open rates, click rates, revenue, and more. This post will help you leverage campaign analytics in order to match Mailchimp’s Metrics with your goals. Understanding Mailchimp Campaign Analytics Mailchimp is a leader in email marketing …

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