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Cringe-Free Email Marketing for Gen Z

By Alex Gallagher | September 29, 2023

As the oldest members of Gen Z enter the workforce, many organizations are wondering how to achieve email marketing success with this digitally savvy generation. While some studies have found that only 53% of Zoomers enjoy receiving emails from their favorite brands (a decrease compared to millennials), email marketing remains a valuable tool for reaching […]

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Mailchimp Campaign Analytics: Matching Metrics to Your Goals

By Alex Gallagher | September 21, 2023

Wondering how to measure your Mailchimp campaign performance? Start with analytics! For every email sent, Mailchimp provides in-depth analytics, including open rates, click rates, revenue, and more. This post will help you leverage campaign analytics in order to match Mailchimp’s Metrics with your goals. Understanding Mailchimp Campaign Analytics Mailchimp is a leader in email marketing […]

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Stress-Free Black Friday Email Marketing for Small Businesses

By Alex Gallagher | September 15, 2023

In the race of Black Friday email marketing, small businesses may find themselves overwhelmed with questions. Here are answers to 5 of the most frequently asked questions about Black Friday email marketing for small businesses. By developing an effective strategy in advance, you can get ahead of the Black Friday frenzy and spend more time […]

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100 High-Converting Email Subject Lines for Nonprofits

By Alex Gallagher | August 17, 2023

A great subject line is the key to capturing your audience’s attention and inspiring them to engage with your emails. Whether you’re sending monthly newsletters, welcome emails, or automated campaigns, a well-crafted email subject line can make a huge impact on your nonprofit. In this guide, we’ve curated 100 high-converting subject lines designed specifically for […]

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Email Basics: What’s the Difference Between CC & BCC?

By Alex Gallagher | August 11, 2023

The invention of email predates the internet as we know it. Even though the tool has been around for decades, there are still several terms that can be baffling for new users. Two of the most commonly confused fields are CC (Carbon Copy) and BCC (Blind Carbon Copy). While they may seem similar at first […]

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Mailchimp’s New Builder: 5 Features You Might Have Missed

By Alex Gallagher | August 1, 2023

To some users, Mailchimp’s new template builder is old news. However, many users have yet to switch over to the new builder for all their email campaigns. While the classic builder can still create great templates, the new builder includes innovative features that expand users’ opportunities to connect with their subscribers. In this blog post, […]

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Are You Ready for Mailchimp’s New SMS Tool?

By Alex Gallagher | July 28, 2023

Technology is constantly evolving, and so are Mailchimp’s marketing channels with the upcoming addition of SMS marketing. SMS (Short Message Service) has been around since the early 2000s, but only recently emerged as a powerful marketing tool. Mailchimp’s SMS feature is currently in beta testing, but you can still take steps to prepare for the […]

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How to Use Zerobounce for Email List Cleaning

By Alex Gallagher | July 21, 2023

Maintaining a clean contact list is crucial for email marketers. Thankfully, several tools and services offer you a clean list in an instant. Zerobounce is one of the most reliable among these options. In this blog post, we’ll provide a comprehensive guide to using Zerobounce, from uploading your audience file to interpreting the results. For […]

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