Your Mission in Motion: Storytelling and Email Automations Webinar
Wondering how and why to create email automations in Mailchimp? Join us for the upcoming webinar, Your Mission in Motion: Storytelling and Email Automations. We’ll teach you how to create impactful, automated email journeys to expand your organization’s reach and increase engagement. Plus, participants will receive up to 20% off Mailchimp’s standard plan! Register Today […]
How to Use AI in Email Marketing (with Prompts)
As AI technology continues to evolve, many email marketers are using AI tools to level up their marketing. Using AI, even a novice marketer can quickly draft emails, revise copy, or develop a content strategy. From our experience as a full-service email marketing agency, we’ve uncovered several AI functionalities that help marketers soar! How to […]
Troubleshooting Email Deliverability
At some point in their email marketing experience, many organizations will run into deliverability challenges. If you’re seeing a steep drop in engagement or find your campaigns in the spam folder, you may be experiencing low deliverability. In this article, we’ll cover basic deliverability troubleshooting for email marketers. What is Deliverability? In layman’s terms, deliverability […]
Mailchimp SMS for Small Businesses: The Ultimate Guide
SMS is a valuable tool for reaching your contacts with the right message at the right moment. In 2023, Mailchimp launched its SMS Tool, allowing users to integrate SMS messages into their existing email strategy. After 1 year with the tool, we’ve helped clients navigate the entire process– From getting messaging set up to sending […]
The Beginner’s Guide to Yahoo & Google’s New Sender Requirements
As an email marketer, following Yahoo & Google’s new sender requirements is the first step to getting emails into the inbox and engaging with your subscribers. When Yahoo and Google rolled out their new protocol on Feb 1st, the entire email marketing universe rushed to become compliant. The two webmail providers collectively cater to 2 […]
What Does “Cleaned” Mean in Mailchimp? Understanding Contact Statuses
If you use Mailchimp for email marketing, you’ve probably seen contacts being marked as cleaned. Cleaned is a contact status that impacts how you can store and market to a contact. Let’s dig into what Mailchimp’s cleaned contact status means and what you can do about it. What is a “Cleaned” Contact? In Mailchimp, a […]
Why Should You Consolidate Your Mailchimp Audiences?
Audience consolidation is a common practice among Mailchimp users. Consolidating audiences can reduce monthly costs and simplify audience management. When you consolidate your lists in Mailchimp, you ensure that all contacts live in one place. This makes it easier to send campaigns, trigger automations, and organize your audience into tags, groups, and segments. What is […]
What is SubjectLine.com: Pros and Cons
SubjectLine.com is a vital tool to ensure your emails stand out in those crowded inboxes of your receivers. Let’s talk about SubjecLine.com and examine its pros and cons to help you decide whether it’s the right choice for your email marketing strategy. What is SubjectLine.com? SubjectLine.com is an online platform designed to help email marketers […]
10 Signs You Should Work with an Email Marketing Agency
For small businesses, the decision to move from “do it yourself” to “do it for me” email marketing can be a major one. Working with an email marketing expert can help unlock hidden potential in your current audience and grow your business by reaching more contacts. How do you know when you’re ready to make […]
Email Marketing Glossary: 10 Terms You Should Know
Do you speak email marketing language? For email newbies, the unique terms marketers use can be a roadblock to getting started. If you want to cut through the jargon and make the most of your chosen email marketing tools, learning the language is an easy first step. Here are 10 terms to get you started […]