Alternating Background Colors in Mailchimp Templates (2023)

By Alex Gallagher | July 7, 2023

Alternating background colors are a simple design technique that can help your Mailchimp templates pop. In this blog post, we’ll explore three strategies for creating an alternating background color effect in Mailchimp, including both the new builder and classic template builder. Get ready to captivate your audience with alternating background colors in Mailchimp emails! Classic […]

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What Else Can Mailchimp Do? Beyond Email Marketing

By Alex Gallagher | July 1, 2023

Email is our happy place, but effective marketing requires more than just sending emails. As Mailchimp Pro Partners, we’d like to highlight the tools and features Mailchimp offers beyond basic email. In this article, we’ll explore how the following Mailchimp tools can enhance your marketing efforts: Social Media Posts & Ads Landing Pages SMS Postcards […]

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Top 3 Segments for Nonprofits

By Alex Gallagher | June 27, 2023

Without effective segmentation, sometimes sending emails can feel like screaming into the void. Each week, you send messages, only to see the same engagement. In 2023, sending every email to your full audience just doesn’t cut it anymore. To maximize effectiveness, nonprofits should use segmentation to ensure the right messages reach the right people. Here […]

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Optimizing Image Size for Email

By Alex Gallagher | May 30, 2023

Many email designers start out with questions about image size: What size should email images be? Is landscape or portrait better for emails? How can I ensure my email’s use of images doesn’t land me in the spam folder? These questions are great to consider when creating a new email template.  What Size Should Email […]

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Send Frequency in 2023: How Often Should I Email?

By Alex Gallagher | May 25, 2023

Finding the right email frequency is key to attracting engagement and building a positive relationship with your subscribers. By building a reliable cadence, you can ensure subscribers look forward to your emails. In this post, we’ll answer the question: How often should I email my subscribers? We’ll also explore the best days to send, the […]

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How a Mailchimp Audit Can Enhance Email Marketing

By Alex Gallagher | May 23, 2023

Email marketing is a powerful tool for businesses looking to connect with their audience and drive conversions. However, not all email marketing campaigns are created equal. In order to truly optimize your email marketing efforts, it’s important to start with a comprehensive review of your Mailchimp account. That’s where Pure Firefly’s Mailchimp Audits come in. […]

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5 Essential Tips for an Effective Welcome Series in 2023

By Alex Gallagher | May 19, 2023

First impressions last a lifetime. In email marketing, a welcome series is your chance to make a good one! This automated series is an important tool for building relationships with your audience and turning subscribers into loyal customers or supporters. Here are 5 tips for creating an effective welcome series: 1. Make a Great First […]

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Classy vs. Bloomerang for Nonprofits

By Alex Gallagher | May 15, 2023

Many nonprofits use Classy or Bloomerang to manage their donor relationships and fundraising efforts. Both softwares offer a range of features to help nonprofits manage their fundraising campaigns. However, key differences make each platform preferable in distinct situations. Drawing on Pure Firefly’s background in nonprofit email marketing, we’re here to help you decide which software […]

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Mailchimp Tags vs. Groups vs. Segments

By Alex Gallagher | May 5, 2023

Many new Mailchimp users wonder what the difference is between tags, groups, and segments. These three tools can all be used to organize your audience and send targeted campaigns. However, each tool is slightly different and is best suited to unique applications. Here’s a basic breakdown of all Mailchimp’s segmentation tools. Mailchimp Tags are Labels […]

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Does Mailchimp Go to Spam? 5 Deliverability FAQs

By Alex Gallagher | May 2, 2023

New Mailchimp users often ask: Does Mailchimp go to spam? The answer is, it depends. Who a user sends to, what they send, and how they send it all factor into their email deliverability. The good news is that Mailchimp takes several steps to help its users’ emails stay out of the spam folder. When […]

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