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Top 10 Email Marketing Template Resources

By Alex Gallagher | April 19, 2023

For some, designing a beautiful template is one of the most entertaining parts of email marketing. Meanwhile, others find template design more like pulling teeth. No matter which camp you fall into, a little inspiration can go a long way. Here are Pure Firefly’s top 10 template design resources (in no particular order) to get […]

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ChatGPT for (AI-Hesitant) Email Marketers

By Alex Gallagher | April 13, 2023

If you’ve had an eye on any tech news, you know that Chat GPT is everywhere. The AI language model sparks questions about plagiarism, creativity, and language. Plus, people in diverse fields are using ChatGPT to streamline their work. This week, I set up an account to investigate the possibilities of ChatGPT for email marketers. […]

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Newsletter Glue: One Marketer’s Perspective

By Alex Gallagher | April 7, 2023

Newsletter Glue is a WordPress plugin which allows users to create & send newsletters from within the WordPress builder. Plus, it integrates with 13 major email service providers. This week, I used Newsletter Glue to build Pure Firefly’s monthly newsletter. Here are a few pros and cons for those who might be interested in trying […]

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Our Top 3 Email Design Tips for Spring 2023

By Alex Gallagher | March 22, 2023

If you’re in the northern hemisphere, warmer days are on their way. With the refreshing change in weather, why not refresh your email design too?  Here are our favorite email design trends to help you stay ahead of the inbox competition, whether you’re sending automated emails, monthly newsletters, or promotional campaigns. Spring Design Tips Creative […]

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Nonprofit Email Marketing: Where to Start

By Alex Gallagher | March 17, 2023

Nonprofits on a tight budget should never overlook the potential of email marketing for their work. By harnessing the particularities of email marketing for nonprofits, you can effectively boost engagement, attendance, and donations. The possibilities are vast, and starting is simple. Here’s our beginner’s guide in 5 simple steps. 1. Curate Your Email Marketing Audience […]

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3 Email Automations for Agile Marketing

By Alex Gallagher | March 14, 2023

In a time where inboxes are more crowded than ever, email automation can help you break through the noise. Automated emails engage subscribers at key points in their relationship with your brand, business, or nonprofit organization. By responding to subscriber behavior with email automations, you can create a robust & effective email marketing strategy. Build […]

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How To Use Mailchimp Landing Pages

By Alex Gallagher | March 9, 2023

Mailchimp landing pages are a great way to extend your marketing strategy beyond the basic email campaign. Plus, the landing page builder by Mailchimp is flexible and easy to use. If you’ve built a Mailchimp template before, it may look familiar! With Mailchimp’s landing pages, you can create stunning signup forms, plus pages for any […]

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Insights on Smarter Digital Marketing

By Alex Gallagher | March 1, 2023

If you’re a Mailchimp user, don’t miss the food for thought in their Courier newsletter. A recent article asked: how do you become part of someone’s life rather than something that interrupts it? This question is a major driver behind smarter digital marketing. For small businesses especially, carving out space in the budget for email marketing […]

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Mailchimp’s Free Webhooks Webinar

By Alex Gallagher | March 1, 2023

Did you join Kristy for the Mailchimp Webhooks webinar on February 16th, 2023? If you missed it, don’t worry! You can register for free to watch the recording. This video webinar went in-depth on Mailchimp’s webhooks, describing them from method to payload in simple terms. For many beginning Mailchimp users, understanding integrations is a significant […]

Send Day Optimization

By Alex Gallagher | February 27, 2023

What I Learned This Week About Mailchimp’s New Campaign Manager If you’ve ever sorted through campaign analytics, you know how challenging it can be to nail down a strategy for when to send. There are a lot of variables to account for. Is your audience checking email all day, or only after work? Do they […]

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