Send Day Optimization
What I Learned This Week About Mailchimp’s New Campaign Manager If you’ve ever sorted through campaign analytics, you know how challenging it can be to nail down a strategy for when to send. There are a lot of variables to account for. Is your audience checking email all day, or only after work? Do they […]
Learning The Campaign Manager Language
What I Learned This Week About The New Mailchimp Campaign Manager… Every new Mailchimp tool comes with its own language. When I started using the new Campaign Manager, there was definitely an adjustment period to pick up all the new terms. Skip the learning curve – Here’s what you need to know. Touchpoints: Think of […]
The Value of Multichannel Marketing
What I Learned This Week About The New Campaign Manager: Multichannel Marketing Mailchimp’s new Campaign Manager is optimized for multichannel marketing. It allows users to track campaigns beyond email, across SMS, social media, direct mail, and digital ads. What’s the benefit of managing multiple channels in one place? Picture this: Your favorite online shop sends […]
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