As the holiday season approaches, it’s time to maximize your emails’ impact. Mailchimp has rolled out some exciting new features to help you craft engaging, professional emails with ease. Whether you’re fine-tuning your newsletter or boosting sales, these updates are perfect for making the most of your holiday email marketing in 2024.
1. Mailchimp’s AI Content Suggestions
Let Mailchimp’s built-in AI take the guesswork out of email creation! This powerful feature can help you generate:
- Image alt text: Boost accessibility with alt text for all images & graphics.
- Email copy: Quickly draft holiday promos and announcements.
- Subject lines: Craft attention-grabbing preheader text
Like any AI tool, we recommend giving the generated content a quick tune-up to correct any errors or awkward phrasing. From our experience as Pro-Partners, this tool is a great way to save time, especially during busy marketing seasons!
2. Re-Send to Non-Openers in Browser
Good news: you can now re-send emails to non-openers directly in your browser, a feature previously only available on mobile. This is a great way to make sure no one misses your top-priority emails.
Pro tip: Use this feature mindfully – Re-sending too much can lead to increased spam reports and lower engagement. Focus on your most critical, time-sensitive campaigns to avoid overwhelming subscribers. For more info on sending schedules, check out our article on send frequency.
3. New Header, Body, and Footer Styling Options
Mailchimp’s new builder makes consistent email design easier than ever. As of 2024, new builder users can now separate their email into header, body, and footer sections. Then, users can set unique styles for each section. This makes it easier than ever to use alternating background colors without going block-by-block or layout-by layout.
If you spend a lot of time in the new template builder, you know this is a holiday game changer!
4. Rounded Corners, Margins and Borders
Add some pizazz to your holiday emails with Mailchimp’s updated styling options. Here are some of our favorite functionalities launched in 2024:
- Image Rounding: Use the options under “Rounded Corners” to give your images a rounder, more friendly appearance.
- Borders: Outline any layout or content block to draw attention to it. Choose your style (dotted, solid, etc.) and any color!
- Margins: Available on text and layout blocks, margins help create an organized appearance for all your content.
These features make it easier than ever to add personality & visual appeal to your holiday emails. Give them a try on your own, or book a one-on-one walkthrough.
5. Product Recommendations
This feature was actually included in the launch of Mailchimp’s new template builder, and it continues to deliver for e-commerce users! Add the block to your template, choose how many products you want to display, and Mailchimp will pull info directly from your website.
Users can choose to display:
- Items a subscriber has recently viewed
- Products left in a subscriber’s cart
- Top-selling items
- Newly-added inventory
This smart tool helps feature the most relevant and enticing products, perfect for driving holiday sales.
Need Help with Holiday Email Marketing in 2024?
Pure Firefly’s email marketing experts are here to make your holiday campaigns a success. Book a training call to get hands-on assistance with all things Mailchimp. We also offer campaign strategy, template design, and complete account audits.
Let’s make this holiday season a success!
