what we do?

platform experts.
strategy first.

services.

email marketing & customer journeys.

Pure Firefly provides digital marketing services to companies across the U.S & Canada. As a MailChimp & Klaviyo Partner agency, we specialize in custom email marketing and automation solutions.

integrations.

Modern nonprofits and small businesses thrive with a cohesive online ecosystem. Connect your CRM, website, fundraising tools, ecommerce, and marketing software into one efficient system that saves time and preserves data integrity.

website strategy & optimization.

We help organizations improve the performance of their existing websites through usability audits, information architecture, conversion strategy, and landing page optimization. We also design email templates, branded documents, and digital assets that create a consistent customer experience.

digital strategy.

Our experienced team is here to help with customer journeys, lead generation, lifecycle planning, marketing analytics, and digital roadmaps designed to drive conversions.

all services.

we build marketing systems that work.

At Pure Firefly, we provide the right team of specialists at the right price to deliver strategic work designed for any budget. Hire us for a single project or bring us on retainer. While we specialize in digital marketing, website strategy, and marketing technology, our team brings a wide range of expertise to every engagement.

Want to learn more about a service you see below? Contact us.

copywriting.

50-point mailchimp account audit.

A comprehensive 50 point audit based on industry best practices including:
- Account Health & Configuration
- New Subscriber Onboarding
- Template Design
- Automation / Journeys
- Campaign Performance
- Website Integration
- Email Deliverability / DNS Health
- Spam Filter Check for 1 recent campaign
Output:
- Analysis of subscriber onboarding flow and recommendations for improvement
- Review of most recent email campaigns including layout and best practices for design
- Performance assessment including open rates, click rates and unsubscribes
- Recommendations for optimizing email campaigns for improved performance
- Provide insights which may reduce your Mailchimp monthly bill
- Review of contacts, subscribers, audiences, tags, groups, and segments
- Suggest additional tools to help meet business objectives
30-minute review session + a detailed report describing what's going well and what needs improvement. Get actionable, easy to understand recommendations.

newsletters.

nurture series.

design services.

audience analysis / cleanup & segmentation.

Analyze current new subscriber onboarding flow
Data source integrity check with existing app or website integrations
Review marketing objectives for all segments
Develop audience segmentation strategy based on results of analysis
Re-organize your contacts including required fields, signup forms and merge tags
Add, fix or remove outdated tags
Optimize the use of groups and segments
Does not include integration with new websites, apps or plugins

templates design.

All template designs include 2 revisions; additional revisions billed separately
Mailchimp drag & drop template OR Mailchimp landing page
- Drag & drop template: a form of creating an email template design in which the creator can drag sections/text boxes and drop them in place for content.
- Landing page: a standard web page developed with a specific, short term goal in mind; often the web page the user will land from an ad/email/or digital media to guide them to a call of action.
PSD to HTML Template (client provides PSD); Custom HTML template
- Photoshop design document converted to HyperText Markup Language to create a highly functional website.

new mailchimp account setup.

For new Mailchimp customers. Requires a paid Mailchimp account (free Mailchimp accounts not eligible)
- Import one list
- Audience configuration and optimization
- Import of up to 3 lists
- Signup form design and setup
- Logo import
- Domain Setup / Authentication to reduce chances of your emails going to spam folders
- Welcome journey setup and configuration - 1 email only; client provides all content
- 1 Branded Template
- 1 design template with logo, content block placeholder and one image placeholder
- 30 minute training session via Zoom

what we do?

platform experts. strategy first.

services.

email marketing & customer journeys.

integrations.

website strategy & optimization.

digital strategy.

all services.

we build marketing systems that work.

copywriting.

50-point mailchimp account audit.

newsletters.

nurture series.

design services.

audience analysis / cleanup & segmentation.

templates design.

new mailchimp account setup.

start a project with Pure Firefly!

platform experts.
strategy first.