audience growth

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Mailchimp Campaign Analytics: Matching Metrics to Your Goals

Wondering how to measure your Mailchimp campaign performance? Start with analytics! For every email sent, Mailchimp provides in-depth analytics, including open rates, click rates, revenue, and more. This post will help you leverage campaign analytics in order to match Mailchimp’s Metrics with your goals. Understanding Mailchimp Campaign Analytics Mailchimp is a leader in email marketing …

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Nonprofit Email Marketing: Where to Start

Nonprofits on a tight budget should never overlook the potential of email marketing for their work. By harnessing the particularities of email marketing for nonprofits, you can effectively boost engagement, attendance, and donations. The possibilities are vast, and starting is simple. Here’s our beginner’s guide in 5 simple steps. 1. Curate Your Email Marketing Audience …

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