copywriting Archives

Which AI Should Power Your Emails? ChatGPT vs. Gemini vs. NotebookLM

May 6, 2026 / Email Basics, Marketing Strategy / Alex Gallagher

Choosing the right AI email marketing tool can feel as overwhelming as staring at a massive coffee shop menu. Everything looks great, but what are the real differences between ChatGPT, Gemini, and NotebookLM? These three tools are some of the most valuable AI options for DIY and nonprofit email marketers. Let’s break down the differences between them!

ChatGPT: The Creative Wordsmith

ChatGPT (by OpenAI) is the tool that started our current AI era. For many, it remains the gold standard for drafting conversational, engaging copy. It’s best for drafting email body copy, quickly generating subject line variations, and chatting through ideas.

ChatGPT also offers custom GPTs, which can be tailored to your specific nonprofit’s mission or your small business’s tone of voice, so you don’t have to re-explain it every time.

Pros:

Warm Writing Style: It often sounds the most “human” and is great at mimicking a specific brand voice.
Easy to Use: The interface is extremely simple, like a text conversation.
Strong Free Version: Free “mini” models are fast and capable for basic drafting.

Cons:

Hallucinations: ChatGPT will sometimes invent facts out of thin air. This is why it’s so important to keep a human in the loop.
Generic Tones: Without a specific prompt, ChatGPT can default to sounding a bit “salesy.”

Google Gemini: The Google Power-User

Gemini is Google’s AI email marketing tool. Its biggest strength is its ability to integrate with other Google Workspace tools and adapt to Gmail updates without manual adjustment. Gemini can easily reference info from Google Docs, Sheets, Meets, or Gmail, which makes it a great time-saver for organizations working with Google Workspace.

Pros:

Real-Time Info: Gemini is excellent at pulling in current events—perfect for adding industry news to your newsletters.
Workspace Sync: If you’re already drafting in Docs, Gemini can be a huge time-saver by updating directly in your document.
Multimodal: Gemini handles images and data analysis very smoothly, allowing for easy wireframe and design creation

Cons:

Safety Filters: Gemini has sensitive safety filters and will refuse to draft content that falls outside of them.
Cold tone: Some users find Gemini’s writing style a bit more “matter-of-fact” than ChatGPT’s creative flair.

NotebookLM: Your Personalized Research Assistant

NotebookLM has a much more specified scope compared to Gemini and ChatGPTl. Instead of searching everything on the internet, NotebookLM will only reference what you give it. This makes it very helpful for staying on-brand. You can upload past newsletters, annual reports, and webpages to NotebookLM, and use them to draft future content. You can also rest assured that the AI will not hallucinate information outside of what’s provided.

Pros:

No Hallucinations: Because NotebookLM has to cite your sources, it’s generally more accurate for niche topics.
Research-Minded: NotebookLM is built to reference, compare, and combine resources you provide. This makes it great at summarizing impact reports!
Audio Overviews: It can turn your documents into a “podcast-style” conversation to help you hear your ideas in a new way.

Cons:

Less Creative: NotebookLM better at summarizing and explaining than it is at writing from scratch, which can make it less effective for drafting copy.
Manual Setup: You have to take the time to upload your documents (PDFs, Docs, etc.) to make it useful.

Which AI tool should you choose?

Ultimately, the choice between ChatGPT, Gemini, and NotebookLM depends on your AI email marketing needs. Choose ChatGPT if you need a creative partner to help you write catchy, conversational emails. Choose Gemini if you want a tool that lives inside (and references) your Google Workspace. Choose NotebookLM if you need simple, factual emails that only draw on the information you give it.

Whichever tool you choose, remember that AI is a starting line, not a finish line. Always give your drafts a human pass and thoroughly test emails for deliverability and dark mode compatibility.

Overwhelmed? Pure Firefly is Here to Help

Writing the email is only half the battle. An experienced expert in your marketing platform is the best way to take your campaigns to the next level. Pure Firefly can help your small business or nonprofit shine with email marketing services for Mailchimp, Klaviyo, Hubspot, and more!

Contact Pure Firefly today to level up your email marketing program!

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Do’s & Dont’s: Using AI in Nonprofit Email Campaigns

October 15, 2025 / Marketing Strategy / Alex Gallagher

Using AI in nonprofit email campaigns can transform how your organization connects with supporters. AI can save time and improve engagement, but it’s not foolproof. A few simple do’s and don’ts can help you make the most of this technology and avoid its pitfalls.

Why Use AI for Email Marketing?

AI can be a powerful lever in your nonprofit email strategy. Especially for small nonprofits lacking a dedicated content team, AI helps reduce the time and cost of an effective email strategy. Even just by generating the first draft of an email, nonprofits can save hours on monthly newsletters or fundraising campaigns.

Along with its ease of use, a key benefit to AI is its data-backed creativity. Depending on the prompt used, copy can be tailored for your audience, including for specific donor segments. AI tools can also reference email marketing data to optimize your campaigns.Tools like Mailchimp’s “Write with AI” draw on years of campaign data to generate content backed by evidence.

With all of its benefits, AI can certainly be a gamechanger. But it isn’t magic – AI needs the appropriate prompt and references to deliver results. Here’s how to make it work for your organization.

Writing an AI Prompt

The quality of an AI’s output depends on a high quality prompt. Here are a few tips to build prompts for nonprofit email campaigns, with examples you can use:

Be specific & contextual: Provide specifications for your email’s content, length, goals, CTAs, and brand voice in order to get the best results.
1. Example: “Write a 200–300 word fundraising appeal email to lapsed donors (those who haven’t donated in 18 months). Tone: warm, encouraging. Focus on the impact of our free community classes. Include a CTA to donate now.
Include examples: You can paste a past email and ask for a quick re-write, or provide a bullet-point outline and let AI fill in the blanks
1. Example: Write a 4-part email with the following sections: Intro, problem, solution, CTA). Each section should be no longer than 100 words and must start with a subheading.
Use follow-up prompts: Working with AI is like a conversation. Once the AI responds to your request with a draft, follow up with further prompting to refine the result.
1. Example: Good start! Condense this email’s length by 30%, make the tone more conversational, and add our tagline “Making waves in wellness.”
Repeat your successes: Before you start a draft of your next email, paste in a few previous campaigns and results. Then, ask the AI to reference what’s working in your next campaign.
1. Example: Our last 3 emails to monthly donors are pasted below. All of them had open rates around 18%, and the Giving Day email had a very high click rate of 5%. Based on those results, write a draft email in our brand voice that our audience is likely to click on.
Reference industry best practices: AI tools are generators, not dictionaries. Always remind the model to align its language with strategies already shown to boost engagement.
1. Example: Search for 10 reliable online sources that give a detailed list of data-backed email marketing best practices… Now, use those best practices to create a draft of this email.

If you take all these suggestions into account, you may find that the prompt is longer than expected. This is nothing to panic about! As you continue to use an AI model, it will build a memory of what you’ve already asked. Then, you can always reference a previous prompt again to have the AI generate a similar response.

Refining AI-Generated Content

Once you have an AI draft, you’ll need to give it a quick polish so it’s ready for your supporters. Here are a few suggestions for nonprofits that want to get their email perfect.

Check factual accuracy: AI is known to make assumptions, or even hallucinate false information. Review your content for any false assertions.
Align voice and tone: Overly-promotional language is a common complaint among AI users. Make sure the language reflects your nonprofit’s mission and personality. If you write in a warm, humble tone, tweak phrasing to match that rather than letting the AI sound overly promotional.
Inject human details: Add stories, real names, and quotes manually to give your email a heartfelt, human touch.

Some of these steps must be taken manually in your email marketing software, while others can be done using follow-up prompting with AI. In either case, be sure to give the email a final proofread before it goes out.

When AI Goes Wrong

AI is powerful, but it has risks. Knowing the pitfalls helps you avoid costly mistakes. Here are a few examples we’ve run into, plus tips to address them:

Hallucinations & fabrications: AI sometimes confidently states false facts, names, or data. This is easiest to catch and refine with a human eye.
Tone or messaging drift: Without strong prompts, AI may produce copy that’s salesy, too casual, or off-brand. Follow-up prompting can ensure you won’t alienate your donors.
Deliverability issues: Occasionally, AI can generate text that is likely to trigger spam filters. See our Deliverability Troubleshooting Guide for more tips on how to land in the inbox.

Just like a human coworker, AI can make mistakes. As you automate, keep robust proofreading procedures in place to ensure the quality of generated content. When things go wrong, a human touch is the best tool to fix them.

Generating Subject Lines with AI

Subject lines are a perfect use case for AI because they thrive on variety, brevity, and experimentation. Plus, AI can remember previous subjects you’ve generated in order to provide similar options.

Here are a few prompts you can try for your own AI email marketing strategy:

Generate 8 subject lines (5–7 words) for a donor reactivation email focused on community stories.
Suggest 10 subject line variations for a volunteer recruitment campaign. Include one with an emoji and one that asks a question
Our last subject line “Share Your Love” got a 47% open rate. Based on that success, suggest 10 new subjects for the email pasted below.

For the highest chance of success, ask for 10-15 options with varying styles. Specify strategies that you’d like the AI to use, like urgency, curiosity, or numbers. Having variety improves the likelihood that one of your subject lines will resonate strongly with your audience.

For more subject line inspiration, check out our list of 100 high-performing subject lines for nonprofits!

Leverage AI to its Full Potential with Pure Firefly

At Pure Firefly, we believe AI should amplify your creativity, not replace it. If you want help refining AI prompts, reviewing output, or building hybrid content workflows, our team is ready to guide you. Contact us today, and we’ll help you magnify your nonprofit’s impact with AI!

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5 Secrets to Great Email Marketing Design

March 6, 2025 / Email Basics, Marketing Strategy / Alex Gallagher

Want to improve your email marketing design and create campaigns that look great on any device? Whether you’re using Mailchimp, Klaviyo, or another email marketing platform, design best practices remain the same. Use these 5 tips and craft optimized emails like a marketing pro.

Structure Emails Hierarchically

A well-structured email makes it easy for readers to absorb key information at a glance. The most important message should be front and center, using larger fonts or bold formatting to stand out. Typically, this means starting every email with a large heading or even a colorful header image.

Before you design an email, ask yourself: What action do I want readers to take? That action—whether it’s signing up for an event, watching a video, or making a purchase—should be the focal point of your design.

A clear hierarchy also improves readability and scannability, which is essential for subscribers in a hurry.

Use Consistent Fonts and Colors

Your email design should reinforce your brand identity. Keep things cohesive by using the same colors for buttons and links throughout your campaigns.

Choose 1-3 fonts and apply them consistently—such as one font for headings and another for body text. Mailchimp and Klaviyo both allow you to set brand colors and fonts within their design tools, making it easier to maintain a polished, professional look.

Keep Text Concise

People skim emails in seconds, so keep your content short and to the point. If a paragraph runs longer than four lines, break it up with line breaks, subheadings, or bullet points. Shorter sentences and clear formatting make your emails easier to digest, especially on mobile devices.

Sometimes, it takes a few passes to make your email as concise as possible. Try writing out a draft and leaving it alone for a few hours. When you return, read through and consider every word. If you can shorten a sentence in any way- Do it! This can be a tedious process, but it will pay off for

Use Engaging Calls-to-Action

In email, a call-to-action (CTA) is the text found on a button or text link. Even for nonprofits who aren’t selling anything, all emails should have one primary CTA. This conveys the next step your subscribers should take, which could include donating, buying a product, reading an article, and many more.

The CTA text itself should tell subscribers exactly what to do—without being forceful or overly generic. The best CTAs are:

Short (around 3 words)
Actionable (starting with a verb)
Clear (avoiding vague phrases like “Click here”)

For example, instead of “Learn More,” try “Discover Our Mission” or “Start Your Free Trial.” Challenge yourself to include at least one button CTA and one text link in every email, so readers have multiple opportunities to engage.

Follow Accessibility Best Practices

Great email marketing design is accessible to everyone. Keep these best practices in mind:

Use alt text for images so screen readers can describe them.
Ensure high color contrast between text and background for readability.
Underline links and avoid using only color to indicate clickable text.
Review your email in dark mode to ensure all elements remain visible.

Take advantage of preview and test email features in your email marketing provider, and check out resources like Litmus’s ultimate guide to accessibility. To ensure color contrast, bookmark a simple contrast checker like Coolors.

Get a Beautiful Email Design from Pure Firefly

Need a custom email template that’s professional, engaging, and easy to use? Pure Firefly specializes in email design for Mailchimp, Klaviyo, and beyond. Whether you’re looking for a one-time template or a complete email marketing refresh, we can help. Contact us today to get started!

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How to Use AI in Email Marketing with icon of a head with gears in it thinking about email

How to Use AI in Email Marketing (with Prompts)

July 23, 2024 / Mailchimp How-To, Marketing Strategy / Alex Gallagher

As AI technology continues to evolve, many email marketers are using AI tools to level up their marketing. Using AI, even a novice marketer can quickly draft emails, revise copy, or develop a content strategy. From our experience as a full-service email marketing agency, we’ve uncovered several AI functionalities that help marketers soar!

How to Choose an AI Tool

Since the recent boom in AI technology, a plethora of tools have been made for seemingly every topic. There are tools to generate ad copy, blog posts, and everything in between. Ultimately, most publicly available AI generators are based on OpenAI’s ChatGPT. Rather than paying for a subscription to a language model tailored to your industry, we recommend starting with a free ChatGPT account.

Large language models are built to adapt in response to user input, so you can tailor ChatGPT’s responses to your needs without a paid subscription to a more tailored AI bot.

Drafting Email Copy with AI

In email marketing, AI often best serves as a brainstorming partner. While chatbots still run into factual errors, they can provide a great first draft that you can customize to your liking. Here are some prompts you can use to generate copy for your next email:

Generate concise copy for a nonprofit marketing email. The goal of the campaign is to boost donations, and the nonprofit organizes tutoring and classes to improve youth literacy. Please keep the copy between 200 and 1000 words and include a CTA that links to our donation page (insert URL),
Create 3 drafts of a brief marketing email for our small jewelry company. We are highlighting the spring gold collection. Please include 3 products with price and a 20% discount code.
Show me 2 drafts of a 250-500 word email promoting my company’s Labor Day sale. Include the code LABOR30 for 30% off.

As you can see from the prompts above, specificity is essential when using AI. The more clear you are about word count, tone, and content, the more likely it is the tool will generate something useful. Don’t leave your AI bot to make assumptions – They are likely to be inaccurate or give your email a less human sound. Plus, emails with a high volume of grammar and spelling errors can even cause deliverability problems down the line.

Revising Marketing Copy

After you’ve taken the first stab at writing your email copy, AI can swoop in to help you revise it. Just copy and paste the text into your AI chatbot and try any of the following prompts:

I’ve pasted copy for a marketing email above. Can you make it more concise and engaging?
Please correct the tone in the email pasted above. The tone should be friendly and direct, matching the language on [your website URL]
Our organization is working on a newsletter for our recurring donors. Based on the email pasted above, what are 5 things we should improve to follow current email marketing best practices?

As always, you’ll want to give the revised copy ChatGPT spits out a final pass and potentially make some corrections for accuracy.

If the results are not to your liking, don’t hesitate to provide some more direction. A prompt like “Looks good – Can you make it more concise?” can work wonders for your writing.

Generating Quality Subject Lines

AI tools can enhance your email marketing by generating effective subject lines. Many email marketers understand the value of A/B testing but may get bogged down by creating multiple subject variations for every email. With AI, you can quickly generate subjects that match your brand’s personality and follow best practices.

Here are some prompts you can use to generate email marketing subject lines with AI:

Create 10 engaging subject lines for a promotional email about our new summer collection. At least 7 of the options should include an emoji.
Generate 5 personalized subject lines for a follow-up email to customers who have recently made a purchase. Each subject line should be 3-5 words long.
Suggest 12 subject lines for an email campaign announcing our upcoming webinar on digital marketing trends. The subjects should be refined, professional, and formal.

Using AI to Develop a Content Strategy

AI can streamline your content strategy by analyzing audience behavior and preferences, helping you identify what content resonates most.

To use AI for a content strategy, you’ll need to provide some record of your previous campaign results. If you’re a Mailchimp user, consider exporting your campaign analytics for the AI to reference. Mailchimp’s custom reports are a great tool for retrieving your analytics data.

Here are some prompts to generate a stellar email marketing strategy with AI:

I’m pasting the open rates, click rates, and subject lines for our past 20 campaigns below. Please analyze the results and make 5 recommendations for next year’s content strategy.
Here is a list of last year’s campaigns with each email’s send date, subject line, and open rate. Based on these results, please generate a calendar of campaigns for the next year that includes elements of what worked well this year.
Please generate a list of topics for our monthly newsletter based on current trends in [your industry]. For each topic, include 3 concise subject lines and 3 CTA options.

When generating a content strategy, it can be helpful to break the project into smaller tasks. Instead of asking your chatbot to perform everything at once, prompt it to generate some topics, then subject lines, and so on.

You can even offer links to outside resources (like Pure Firefly’s blog…) that the AI should reference for best practices.

Mailchimp’s Built-In AI Tools

A handful of AI tools are available within Mailchimp to help users generate email copy and automations. These tools can be a great way to try out AI generation without creating an account on any new platform.

These are the currently available features, with more on the horizon in the coming months.

AI-Powered Journeys: Under the “Pre-Built Journeys” tab, Mailchimp offers 3 AI-generated automations to help engage new subscribers, recover abandoned carts, and encourage lapsed customers to purchase again.
AI Content Writing: When writing an email or subject line, you may see a little blue icon pop up below your text. Just click on the icon, type in a prompt, and Mailchimp’s AI will generate the text for you!
Creative Assistant: You can use the creative assistant to generate graphics for your email header or body. Just add some images, a line of text, and your brand colors, and Mailchimp will generate pleasing designs to use in any email!

For now, Mailchimp’s AI tools are available to users on the standard plan or above. If you’ve been looking for a reason to upgrade, this could be the time!

Need a Hand with Email Marketing? Call Pure Firefly

For new users, it can take some time to use AI effectively in email marketing. Pure Firefly’s team of email experts has worked on hundreds of Mailchimp accounts. We help clients develop robust email marketing strategies, leveraging all the tools at their disposal.

For quick questions, book a one-on-one training call. Or, for more complex projects, contact us to get a detailed quote.

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What is SubjectLine.com: Pros and Cons

December 10, 2023 / Product Reviews / Alex Gallagher

SubjectLine.com is a vital tool to ensure your emails stand out in those crowded inboxes of your receivers. Let’s talk about SubjecLine.com and examine its pros and cons to help you decide whether it’s the right choice for your email marketing strategy.

What is SubjectLine.com?

SubjectLine.com is an online platform designed to help email marketers improve the effectiveness of their email subject lines. It offers a simple and user-friendly interface, allowing users to test, analyze, and optimize their subject lines for maximum engagement and open email rates.
This tool helps marketers generate increased response rates and improved inbox deliverability.

Pros of Using SubjectLine.com

SubjectLine.com displays email deliverability and marketing results, adding and subtracting points based on subject line best practices. Here are some of its advantages:

Free to Use: SubjectLine.com is a FREE top-ranked email subject line testing tool.
Increase Open Rates: One of the most significant advantages of SubjectLine.com is its ability to boost email open rates. By analyzing your subject lines, it provides recommendations and insights on how to create subject lines that are more likely to capture the recipient’s attention. This will result in increased open rates, which is crucial for the success of email marketing campaigns.
A/B Testing: SubjectLine.com allows you to perform A/B testing with your subject lines. This approach empowers you to modify your email marketing strategies and adjust your content to the preferences of your audience.
Time and Cost Efficient: SubjectLine.com can save you time and money by streamlining the email marketing process. You can use the platform to improve your subject lines and make your campaigns more successful instead of relying on trial and error.
Learning Resources: You can learn more about the underlying effectiveness of the subject lines by consulting the educational tools and guidelines from SubjectLine.com.

Cons of Using SubjectLine.com

While SubjectLine.com has many benefits, there may be better fits for some businesses. The tool only focuses on subject lines so here are some of its disadvantages.

Subscription Costs: It may be necessary for you to sign up for a subscription plan in order to access premium features. The subscription fees can increase your marketing costs, which may not be acceptable for individuals or small businesses on a limited budget.
Limited to Subject Lines: Subject lines are the main emphasis of SubjectLine.com. Email marketing success depends on many variables, including content quality, audience segmentation, timeliness, and others. Marketers who want their email marketing campaigns to succeed should rely on more than subject line optimization.
Subjectivity: While SubjectLine.com provides data-driven insights, email marketing can still be subjective. What resonates with one audience may not work for another. Therefore, relying solely on the platform’s recommendations without understanding your specific audience’s preferences might not yield the best results.

Conclusion

SubjectLine.com is a powerful tool that can help email marketers create subject lines that capture recipients’ attention and improve open rates. Its real-time feedback, A/B testing capabilities, and educational resources make it a valuable asset for email marketing campaigns. However, it’s important to remember that subject lines are just one piece of the email marketing puzzle. To achieve the best results, it’s essential to consider other aspects of email marketing as well.

Create your Magical Subject Lines with Pure Firefly

Creating effective subject lines is only the first part of a successful email campaign. Pure Firefly can provide full-service email marketing strategies with years of experience in IT & design. Contact us to book a free intro call.

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10 Signs You Should Work with an Email Marketing Agency

November 21, 2023 / Marketing Strategy / Alex Gallagher

For small businesses, the decision to move from “do it yourself” to “do it for me” email marketing can be a major one. Working with an email marketing expert can help unlock hidden potential in your current audience and grow your business by reaching more contacts. How do you know when you’re ready to make the switch to working with an email marketing agency? Here are 10 signs you may be ready to reach out for a helping hand.

1. You’re Planning a Major Product Launch

Are you gearing up for a big product or service launch? Email marketing can be a powerful tool to create buzz and excitement among your audience. Try building up to the launch with scheduled campaigns that highlight the best features of your new product. Be strategic about your send frequency and be sure to announce the launch on your other marketing channels as well. An email marketing agency, like Pure Firefly, can help you craft product launch campaigns that drive engagement and encourage purchases.

2. Your Small Business is Growing

As small businesses expand, their email marketing strategies often become increasingly complex. To make the most of your growth, work with an email marketing agency to handle the burden of routine sending, automations, and segmentation. An email marketer can also provide the expertise you need to strategically scale your marketing with your growing audience.

3. This Year’s Big Sale is Coming Up

When an important sale or promotion is on the horizon, you want your email marketing efforts to be on point. An agency specializing in email marketing can help you strategize and execute high-impact campaigns that drive traffic and sales during your sales events. Many small businesses will work with an email marketer for their Black Friday promotions in order to maximize sales.

4. Your Campaigns Have Low Engagement

If your email campaigns are consistently met with low open and click rates, it’s time to reevaluate your approach. Email marketing agencies like Pure Firefly can analyze your current strategy, make necessary adjustments, and create content that resonates with your audience. Wondering how to assess your engagement? Check out our blog post on campaign analytics for more info!

5. Email Marketing Efforts are Not Converting to Revenue

It can be frustrating to spend hours on email marketing, only to find that your emails are not improving sales. Even engaging campaigns that generate lots of clicks may fail to lead subscribers to purchase. An email marketing agency can help optimize your strategy with tools like automation, segmentation, and personalized emails. Perfecting your email marketing strategy will give you the best shot at converting subscribers to happy customers.

6. Your Emails are Going to Spam

When your emails end up in the spam folder, you stand little chance of reaching engagement or revenue goals. There are many factors that can land you in spam, including problems with domain authentication, overuse of images, a lack of opt-in, or failure to follow CAN-SPAM & GDPR regulations. Resources online can list the common reasons genuine email marketing ends up in spam, but only an email marketing expert can take a look at your account and determine the individual factors that may impact your sender reputation.

7. You’re Spending Too Much Time on Emails

Many small business owners are surprised to find out how time-consuming email marketing can be. If you find yourself taking time away from critical tasks to focus on email marketing, it may be time to reach out for a helping hand. Email marketing agencies like Pure Firefly can assess your current marketing set-up and step in to strategize, design, and send your campaigns. If you don’t want to hand over the wheel entirely, an email marketer can set up automations to generate sales in the background while you focus on the day-to-day tasks of managing your business.

8. You Haven’t Been Using Automations

Email marketing automation can save you time and increase the relevance of your messages. If you haven’t implemented automation in your email strategy, an agency can help you set up and optimize automated email series. Some of the most popular automations for email marketing include:

Welcome emails
Re-engagement campaigns
Abandoned cart emails
Transactional emails
Review requests
Targeted automations

9. You Aren’t Segmenting Your Audience

Segmenting your email list allows you to send relevant content to different categories of subscribers. Many marketing platforms offer simple tools to make segmentation accessible. Mailchimp, for example, offers tags, groups, segments, and fields for segmentation. If you haven’t been segmenting your audience, you aren’t making the most of your contact list. An email marketing agency can guide you in segmenting your audience and targeting segments with relevant email campaigns.

10. You Haven’t Started Email Marketing Yet

If you’re a small business with any kind of online presence, email marketing should be a tool in your toolbox. According to Campaign Monitor, more than 64% of small businesses are already using email marketing to stay in touch with their consumers and maximize their revenue. There are many platforms offering beginner-friendly email marketing tools. To make sure you get started on the right foot, try booking a one-on-one consultation with a marketing agency like Pure Firefly.

Small Businesses Maximize their Marketing with Pure Firefly

As a small business, Pure Firefly understands the unique challenges and opportunities small businesses face. We offer various email marketing services, including template design, campaign strategy, audience clean-up, and Mailchimp audits. Whether you’re a marketing pro looking to reach the next level, or a beginner ready to dip into your customers’ inboxes, we would be delighted to work with you. Contact us today for a free intro call, or book a one-on-one session with our specialists starting at $89.

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3 members of gen z next to an email icon

Cringe-Free Email Marketing for Gen Z

September 29, 2023 / Marketing Strategy / Alex Gallagher

As the oldest members of Gen Z enter the workforce, many organizations are wondering how to achieve email marketing success with this digitally savvy generation. While some studies have found that only 53% of Zoomers enjoy receiving emails from their favorite brands (a decrease compared to millennials), email marketing remains a valuable tool for reaching Gen Z. Here are Pure Firefly’s 5 steps to success for Gen Z email marketing. Want to skip the reading? Book a strategy call and have your questions answered in as little as 24 hours.

You Can’t Fake Authenticity

Authenticity seems to be this decade’s biggest marketing buzzword. Many brands are taking up the call by infusing emails with humor and casual language. However, there’s more to authentic marketing than throwing in a pop culture reference here and there. In fact, many brands reaching for authenticity miss the mark entirely with cliches or outdated slang. Instead of putting on a false mask of authenticity, keep things simple. Transparency and honesty will go farther than miscalculated humor. Use true stories from your organization, behind-the-scenes content, and straightforward language to cultivate a more genuine conneciton.

Don’t Doubt a Discount

Gen Z is known to be value-conscious and cautious of overspending. Incorporating discounts, exclusive offers, or rewards programs into your email marketing campaigns can be highly effective in capturing their attention and driving engagement. Highlight the value they’ll receive and make each offer clear and easily accessible. Look to Black Friday strategies for inspiration on time-limited offer emails.

Personalize & Automate

In 2025, personalization and automation are essential for effective email marketing. So before you hit send on the 5th batch-and-blast “LOL, Pizza Night!” email of the week, remember that 74% of Gen Z-ers feel bombarded with advertisements. Don’t compete for attention by further clogging an already crowded inbox. Instead, use automation, storytelling, and personalized messages to respond effectively to subscriber behavior and reach subscribers when they want to hear you.

Gen Z are Search Engine Pros

As the first generation to grow up using search engines, Gen Z is adept at filtering through vast amounts of information online. To capture their attention in their crowded inboxes, create subject lines that are concise, engaging, and searchable. Use relevant phrases that align with subscribers’ interests and the content of your email. Experimentation with emojis and creative language can be a great way to boost open rates, but avoid clickbait subject lines when reaching Gen Z. Rather than responding immediately to a fun subject line, many Gen Z-ers will respond to emails on a delayed basis, searching for what they need when they need it. For some subject line ideas, check out our top 100 high-converting subject lines for nonprofits.

Reach Gen Z with Pure Firefly’s Expert Tips

When it comes to mastering Gen Z email marketing, Pure Firefly has a track record of success. Our email expertise has helped nonprofit organizations and B2C companies increase profits and boost engagement with their audience. Pure Firefly offers one-on-one training and consulting services to help you unlock the full potential of your Gen Z email marketing campaigns. Contact us for a free quote!

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