integration

In the world of email marketing, Mailchimp is well-known for its user-friendly interface. Despite the platform’s overall ease of use, some users still wonder how to integrate Mailchimp with another platform. If you’d like contacts from another website to flow automatically into Mailchimp, integrations should be your first consideration. This guide will cover all of the integration options Mailchimp offers, so you can make an informed decision about the best solution for your needs.

Mailchimp-Native Integrations

Mailchimp offers over 300 native integrations through its Integrations Directory. These are pre-built connections with popular platforms like WordPress, Shopify, and Salesforce. Because these integrations are already built by Mailchimp, they’re some of the simplest to use! Just log into Mailchimp, navigate to “Integrations” on the left side menu, and choose the platform you’d like to connect.

Mailchimp-native integrations are quick to set up and easy to use. Many of these integrations can automatically tag subscribers or record the revenue generated by email campaigns. Plus, several of Mailchimp’s native integrations open up additional possibilities for automated campaigns. After you turn on a new integration, take a look at Mailchimp’s pre-built journeys to see if any new options have become available. 

For less tech-savvy users, Mailchimp Native integrations are typically the best option. Plus, you can always work with a Pro Partner to walk you through the process.

Basic Mailchimp Integration via API Key

For more advanced users, integrating Mailchimp using an API key is a powerful option. This method provides granular control over your data and allows you to automate tasks like adding and updating subscribers. You can even segment your audience based on specific behaviors or data points from your platform.

Pro Tip: Pure Firefly email marketing offers both basic and custom API integrations, ensuring your Mailchimp setup aligns perfectly with your business goals.

How to Integrate Mailchimp Using Zapier

Sometimes, Mailchimp’s native options aren’t giving you what you need. A third-party integration platform may be necessary to bridge the gap between Mailchimp and another app. Zapier is one of the best of these third-party platforms. Using Zapier, you can automate the flow of contacts from Mailchimp to your other online platforms and vice-versa. For instance, when a new customer joins your online store, Zapier can automatically create a matching contact in Mailchimp.

Zapier is a no-code option for integration, so it’s great for people with limited technical skills. If you need a helping hand, consider a training call with an email specialist.

Using Webhooks to Trigger Real-Time Actions in Mailchimp

At the more advanced end of the technical spectrum, webhooks allow Mailchimp to post automatic updates onto your other online platforms, or vice versa. In the simplest terms, webhooks send a kind of digital signal between platforms. Whenever a specific event occurs on your platform, like a user signing up, a webhook sends out a signal to trigger the corresponding action in Mailchimp, such as adding the user to your audience.

For more info on Webhooks, consider watching Mailchimp’s free Webhooks webinar hosted by Kristy McCarley in 2023. Webhooks can be challenging for users not familiar with HTTP programming, so consider working with an email expert to get everything set up correctly.

Custom API Development: Tailoring Integration to Your Needs

In some cases, you might have unique requirements that go beyond Mailchimp’s typical integration capabilities. That’s where custom API development comes into play. With a custom API, you can build a solution tailored precisely to your needs, ensuring a seamless flow of data between your platform and Mailchimp.

Custom API development requires a high level of technical expertise and can be a lengthy process. This makes them a better fit for organizations with large budgets and highly specific integration needs. If you’re curious about what possibilities API development could open up for you, contact us for more information

Work with Pure Firefly for a World of Integration Possibilities

Integrating Mailchimp with your platform of choice makes audience management seamless. Whether you choose a native integration, API key, Zapier, webhooks, or custom development, Pure Firefly can help you identify the integration strategy that aligns with your business goals. If you’re interested in working together on an integration project, contact us to book a free intro call.