landing pages

icons demonstrating mailchimp features beyond email

What Else Can Mailchimp Do? Beyond Email Marketing

Email is our happy place, but effective marketing requires more than just sending emails. As Mailchimp Pro Partners, we’d like to highlight the tools and features Mailchimp offers beyond basic email. In this article, we’ll explore how the following Mailchimp tools can enhance your marketing efforts:

  1. Social Media Posts & Ads
  2. Landing Pages
  3. SMS
  4. Postcards
  5. Surveys

Engage your audience beyond email to reach new levels of engagement & conversion!

Create Social Media Posts & Ads

In 2023, almost everyone has a social media presence – Including brands & organizations! Mailchimp recognizes the importance of a robust social media presence and offers tools to reach your audience on some of the most popular platforms. With Mailchimp’s Social Media Posts & Ads, you can seamlessly connect your Instagram, Twitter, and/or Facebook accounts. Schedule, publish, and manage posts from your campaign page.

By integrating your social media marketing efforts with your email campaigns, you can maintain a consistent brand voice and expand your reach to a wider audience. Check out our post on multichannel marketing to learn more!

Landing Pages

Visually appealing and conversion-focused landing pages can make or break a marketing campaign. Mailchimp’s Landing Pages feature gives you the tools to create an effective landing page. With a user-friendly drag-and-drop builder, you can design and customize landing pages that align with your brand. These pages allow you to promote products, announce special offers, acquire new leads, and more. 

You can also automatically tag contacts who sign up via a landing page, in order to send them targeted emails later on down the line. To learn about this process and implement it yourself, set up a training session with one of our email specialists.

Use Mailchimp for SMS

In a world where people are constantly connected to their smartphones, SMS marketing has emerged as a highly effective communication channel. Mailchimp understands this and offers an integrated SMS feature to send personalized text messages and alerts to your audience’s mobile devices.

As of 2024, SMS is available for all U.S. Mailchimp users on the Standard plan. Check out our SMS guide for more details on how to apply for SMS and start marketing!

Postcards

By reaching beyond the digital realm, physical mail can have a powerful impact on your audience. Mailchimp’s Postcards feature enables you to design and send personalized, printed postcards to your customers. Whether it’s for announcing a special offer, expressing gratitude, or simply staying top of mind, postcards create a lasting impression on your subscribers, who may be overwhelmed by a crowded email inbox. 

Mailchimp’s Custom Surveys

Direct audience feedback is essential for improving your products, measuring campaign success, and understanding your audience. Some contacts are even more likely to engage with emails that include surveys or other interactive components.

Mailchimp’s Surveys feature allows you to create and distribute customized surveys via email or using a shareable link. The survey templates are easy to use, with options to add content, set up auto-tagging, and create robust reports. If you need a hand getting your first survey set up, reach out to Pure Firefly.

Maximize Your Mailchimp Investment with Pure Firefly

With tools reaching beyond basic email, Mailchimp helps businesses connect with their audience wherever they are. To fully embrace the capabilities of Mailchimp and take your marketing efforts to new heights, consider working with a Mailchimp Pro Partner like Pure Firefly. Our comprehensive audit is a great place to start for businesses looking to strategically expand their digital marketing efforts. Contact us today for a quote!

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Mailchimp landing page builder on a desktop computer

How To Use Mailchimp Landing Pages

Mailchimp landing pages are a great way to extend your marketing strategy beyond the basic email campaign. Plus, the landing page builder by Mailchimp is flexible and easy to use. If you’ve built a Mailchimp template before, it may look familiar!

With Mailchimp’s landing pages, you can create stunning signup forms, plus pages for any campaign or event.

Build Your First Mailchimp Landing Page

Mailchimp’s landing page builder is very similar to the classic builder for email templates. After setting your landing page name and choosing a template, customize any part of the page using blocks. You can find all your content blocks on the right side, including:

  • Regular & boxed text
  • Images, image and text blocks, image groups, and image cards
  • Signup forms
  • Dividers
  • Social follow & share icons
  • Buttons
  • Videos
  • Products, payment, and promo codes*

Select any of these blocks and drag it to the left side of the builder to begin designing your landing page!

*Note: In Summer 2023, shoppable landing pages will be retired from the Mailchimp landing page builder. You can still encourage sales with Mailchimp landing pages, but payment must be completed using an outside service.

How to Publish Your Landing Page

Once you’ve finished building, publishing a Mailchimp landing page is simple! Hit “save & close” to finalize your design and proceed to the next page. Choose a concise page title & attractive site icon. You can also adjust the social media preview to coordinate the landing page with your multichannel strategy.

Use the audience setting to decide which audience subscribers will join when they sign up on your Mailchimp landing page. You can also set up auto-tagging to segment your audience or trigger a new customer journey. If you’re unsure how to use auto-tagging in your email marketing strategy, consider seeking guidance from a Mailchimp expert.

You can publish your pages to either a Mailchimp domain or a custom domain. For the most professional appearance, use an authenticated custom domain to host your Mailchimp landing page. This feature requires a paid account, but free users can still customize the last half of their URL. That means everything after “https://mailchi.mp” is up to you!

Combine Landing Pages with Email Marketing Strategy

With some practice, the landing page builder is super simple to use. But don’t turn your brain off just yet (unless you want someone to design it for you). To maximize the effectiveness of your landing page, make it a part of your broader marketing strategy.

Where do smart marketing strategies begin? With a goal. You may want to increase your sales, drive traffic to your website, or grow your Mailchimp audience. Let this goal drive your landing page design!

For example, consider creating a landing page for your next seasonal sale. Whenever you send emails promoting the sale, include a link to the page. By visiting your landing page first, subscribers’ attention can be directed to products on sale. Savings will be at the top of their mind, and they will be one step closer to completing their next purchase.

Pure Firefly Can Help You Build a Mailchimp Landing Page

If you’re unsure how best to use landing pages in your email marketing strategy, our team of email marketing experts is here to help! We provide various digital marketing & design services to suit any small business or nonprofit. 

Before you build the landing page for your next marketing campaign, reach out for a quote.

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