list management Archives

How to Integrate Mailchimp with Any Platform in 2023

November 1, 2023 / Mailchimp How-To / By Alex Gallagher

In the world of email marketing, Mailchimp is well-known for its user-friendly interface. Despite the platform’s overall ease of use, some users still wonder how to integrate Mailchimp with another platform. If you’d like contacts from another website to flow automatically into Mailchimp, integrations should be your first consideration. This guide will cover all of the integration options Mailchimp offers, so you can make an informed decision about the best solution for your needs.

Mailchimp-Native Integrations

Mailchimp offers over 300 native integrations through its Integrations Directory. These are pre-built connections with popular platforms like WordPress, Shopify, and Salesforce. Because these integrations are already built by Mailchimp, they’re some of the simplest to use! Just log into Mailchimp, navigate to “Integrations” on the left side menu, and choose the platform you’d like to connect.

Mailchimp-native integrations are quick to set up and easy to use. Many of these integrations can automatically tag subscribers or record the revenue generated by email campaigns. Plus, several of Mailchimp’s native integrations open up additional possibilities for automated campaigns. After you turn on a new integration, take a look at Mailchimp’s pre-built journeys to see if any new options have become available.

For less tech-savvy users, Mailchimp Native integrations are typically the best option. Plus, you can always work with a Pro Partner to walk you through the process.

Basic Mailchimp Integration via API Key

For more advanced users, integrating Mailchimp using an API key is a powerful option. This method provides granular control over your data and allows you to automate tasks like adding and updating subscribers. You can even segment your audience based on specific behaviors or data points from your platform.

Pro Tip: Pure Firefly email marketing offers both basic and custom API integrations, ensuring your Mailchimp setup aligns perfectly with your business goals.

How to Integrate Mailchimp Using Zapier

Sometimes, Mailchimp’s native options aren’t giving you what you need. A third-party integration platform may be necessary to bridge the gap between Mailchimp and another app. Zapier is one of the best of these third-party platforms. Using Zapier, you can automate the flow of contacts from Mailchimp to your other online platforms and vice-versa. For instance, when a new customer joins your online store, Zapier can automatically create a matching contact in Mailchimp.

Zapier is a no-code option for integration, so it’s great for people with limited technical skills. If you need a helping hand, consider a training call with an email specialist.

Using Webhooks to Trigger Real-Time Actions in Mailchimp

At the more advanced end of the technical spectrum, webhooks allow Mailchimp to post automatic updates onto your other online platforms, or vice versa. In the simplest terms, webhooks send a kind of digital signal between platforms. Whenever a specific event occurs on your platform, like a user signing up, a webhook sends out a signal to trigger the corresponding action in Mailchimp, such as adding the user to your audience.

For more info on Webhooks, consider watching Mailchimp’s free Webhooks webinar hosted by Kristy McCarley in 2023. Webhooks can be challenging for users not familiar with HTTP programming, so consider working with an email expert to get everything set up correctly.

Custom API Development: Tailoring Integration to Your Needs

In some cases, you might have unique requirements that go beyond Mailchimp’s typical integration capabilities. That’s where custom API development comes into play. With a custom API, you can build a solution tailored precisely to your needs, ensuring a seamless flow of data between your platform and Mailchimp.

Custom API development requires a high level of technical expertise and can be a lengthy process. This makes them a better fit for organizations with large budgets and highly specific integration needs. If you’re curious about what possibilities API development could open up for you, contact us for more information

Work with Pure Firefly for a World of Integration Possibilities

Integrating Mailchimp with your platform of choice makes audience management seamless. Whether you choose a native integration, API key, Zapier, webhooks, or custom development, Pure Firefly can help you identify the integration strategy that aligns with your business goals. If you’re interested in working together on an integration project, contact us to book a free intro call.

What is an Email Bounce?

October 23, 2023 / Email Basics / By Alex Gallagher

Newbies to email marketing often wonder what it means when an email bounces. If you’re among these new marketers, don’t worry. Bounces are a common occurrence every email marketer must learn to manage. In this blog post, we’ll explain what a bounce is and delve into the key distinctions between “hard bounces” and “soft bounces.”

What is an Email Bounce?

Emails bounce when they are unable to be delivered to a specific address and are returned to the sender. This can happen for various reasons depending on the situation and type of bounce. Typically, bounces are divided into “soft” and “hard” bounces. Understanding the difference can make a major impact on your email marketing strategy.

What is a Hard Bounce?

A “hard bounce” is a type of email bounce that occurs when an email cannot be delivered to the recipient and is permanently rejected. Hard bounces typically result from issues that are unlikely to be resolved, such as:

Invalid Email Addresses: This is the most common reason for a hard bounce. If the recipient’s email address is incorrect or doesn’t exist (e.g., typos in the domain or username), the email cannot be delivered.
Blocked Emails: Sometimes, an email address may be blocked by the recipient’s email server, often due to spam or security reasons.
Domain Does Not Exist: If the domain part of the email address (e.g. gmal.com) doesn’t exist, it results in a hard bounce.

What is a Soft Bounce?

Unlike hard bounces, soft bounces are the result of a temporary issue that prevents an email’s delivery. Common causes include:

Mailbox Full: Similar to a hard bounce, if a recipient’s mailbox is temporarily over its storage limit, it can result in a soft bounce. This issue can be resolved when the recipient clears space in their mailbox.
Server Is Down: If the recipient’s email server is temporarily unavailable, you may be unable to send to it. This can happen due to server maintenance or technical issues. It typically resolves when the server comes back online.
Message Size Exceeds Limit: If your email message is too large to be delivered to the recipient’s mailbox, it may bounce. Use file-sharing links or optimize your image sizes to resolve this issue.
Recipient Server Timeout: Sometimes, the recipient’s email server may take too long to respond due to server congestion or slow network connections.

Why Email Bounces Matter

Understanding the difference between hard and soft bounces is crucial for several reasons:

List Maintenance: By identifying and removing email addresses that result in hard bounces, you can keep your email list clean and up to date, improving your email deliverability.
Reputation Management: High bounce rates, especially hard bounces, can negatively impact your sender reputation. Maintaining a positive sender reputation is essential for avoiding the spam folder.
Customer Engagement: Bounced emails fail to reach the intended recipient. Over time, this can lead to lower engagement rates and diminished campaign success.

How to Handle Email Bounces

Dealing with email bounces effectively can boost your list health and improve the success of future campaigns. Here are some steps to start with:

Identify Bounced Emails: Use an email marketing platform that tracks bounces and categorizes them as hard or soft bounces. This will help you understand the severity of the issue.
Remove Hard Bounces: For hard bounces, promptly remove the email addresses from your list. Continuing to send emails to addresses that hard bounce can harm your sender reputation. Try using a list cleaner like Zerobounce to root out any additional invalid addresses in your audience.
Retry Soft Bounces: For soft bounces, consider retrying the delivery after some time. Soft bounces may resolve themselves, especially if the issue is temporary.
Update Contact Information: Routinely encourage subscribers to update their contact info. This can help clear out invalid email addresses.
Monitor & Repeat: Keep a close eye on your bounce rates as you continue to email your audience. Promptly addressing any sudden spikes can prevent further deliverability issues.

Bounce Back with Pure Firefly

Email bounces are a common occurrence in digital marketing, and understanding the difference between hard and soft bounces is essential. To take your knowledge to the next level, consider booking a strategy session with the email marketing experts at Pure Firefly. We can take a close look at your campaign analytics and provide you with actionable steps to improve deliverability, maximize engagement, and help you convert subscribers into happy customers.

nonprofit volunteer with an email list icon

Nonprofit List Building: Do’s & Dont’s

September 8, 2023 / Mailchimp How-To, Marketing Strategy / By Alex Gallagher

Growing your email list is essential for spreading the word about your mission and connecting with your supporters. We’re here to help you expand your email list while avoiding common pitfalls. Let’s explore the list-building best practices that will help your nonprofit flourish in the email marketing world.

In need of more help? Contact Pure Firefly for training, strategy, and more.

Do Provide an Incentive

Whether you’re building a pop-up or collecting emails in person, providing incentives can significantly boost your opt-in rates. Offering a valuable lead magnet, like a free report or an informative video, encourages visitors to share their email addresses willingly. This tactic not only grows your subscriber list but also creates a positive impression of your brand. As a nonprofit, consider what drives website visitors to be interested in your work, and fuel that interest with a free resource or offer.

Don’t forget to follow up on the incentive with a well-crafted welcome email!

Don’t Spawn Too Many Popups

While popups are one of the most effective ways to get website visitors’ attention, excessive popups can lead to frustration and a negative user experience. At Pure Firefly email marketing, we recommend using only one strategically timed popup that matches your overall website design. Consider using settings to prevent users from seeing the popup after they’ve already subscribed, or after visiting the site more than once.

Do Build Your Nonprofit List with Social Media

Social media platforms are powerful tools for nonprofit list building. Marketing experts agree that multichannel is the future, beginning with email and social media. Promote your email signup through engaging posts, stories, or even contests. Encourage your social media followers to join your email list and highlight all that your newsletter has to offer. This integrated approach not only maximizes your reach but also ensures that your most enthusiastic followers are connected with updates across platforms, fostering a supportive community.

Don’t Gather Emails for No Reason

Collecting email addresses without a clear purpose can lead to disengaged subscribers and even legal issues. Plus, many email marketing platforms will charge based on the number of contacts you store, so there is little benefit to keeping contacts on file without emailing them.

Make it clear to every subscriber what they’re signing up for. Consider working with an email marketing expert like Pure Firefly to develop a welcome email that describes what kind of content subscribers can expect, and how often they will receive it. By setting clear expectations, you attract subscribers who genuinely want to hear from you. This will lead to higher engagement rates, lower unsubscribe rates, and a cleaner email list overall.

Do Import Contacts via API

Using API to import contacts is one of the best ways to keep your email marketing strategy cost-effective. API integrations can connect Mailchimp to your CRM, online store, or other online platforms. Integrations allow you to update your contact list automatically and ensure consistency across all your marketing streams.

Here are some tips to make your next Mailchimp integration a breeze:

Work with an Expert: If you’re not tech-savvy, work with a professional to help you set up your integration. Custom API development can be a complicated process, so don’t be afraid to reach out to an email expert like the ones at Pure Firefly.
Get Permission: When you use integrations to import new contacts, make sure they’ve all opted in to email marketing. Add an opt-out option or disclaimer to any service you’ll integrate with Mailchimp.
Check Your Fields: Make sure the information you’re collecting from your subscribers matches the fields in Mailchimp. For example, if you collect mailing addresses on your website, add an address field in Mailchimp.
Stay Updated: If you ever notice anything strange, like emails not going through or wrong information, reach out to someone who can help you troubleshoot. Keeping things updated and working smoothly is key.

Don’t Buy a List, Build a List

Nonprofits looking to grow their Mailchimp audience should never be tempted by offers to buy an email list. Purchased lists often contain disengaged or uninterested recipients, which can harm your sender reputation and result in low open and click rates. It’s also against the terms of service for most email marketing platforms like Mailchimp. Instead, invest in building a genuine, quality subscriber base that willingly opts in to receive your emails. If you’re having trouble with cultivating organic growth, try booking a strategy call with an email specialist to improve your subscription flow.

Build Your Nonprofit Email List with Pure Firefly

Pure Firefly is a full-service email marketing agency with years of experience in IT & design. Our dedicated specialists can help you develop your first lead magnet, welcome automation, or next year’s email program. Try a one-on-one strategy call to get familiar with Mailchimp, Klaviyo, or email marketing in general. Plus, we are one of the only Mailchimp Pro Partners who offer API development. Don’t wait – Contact us to start building your list like a pro!

How to Create a New Mailchimp Account (2023)

August 31, 2023 / Email Basics, Mailchimp How-To / By Alex Gallagher

Creating a new Mailchimp account is the first step toward effective email marketing. As one of the most user-friendly email marketing platforms, Mailchimp makes it easy to connect with your audience and grow your business. In this comprehensive guide, we’ll walk through the process of creating a new Mailchimp account in order to set up a strong foundation.

Let’s dive into our 6 steps for success!

Want Someone to Do It for You?

If setting up your Mailchimp account makes you want to snap your laptop in half, consider working with a Mailchimp Pro Partner. Pure Firefly offers new account setup as one of our most popular services. We’ll import an audience, add your logo, design a basic signup form, and even create a one-email welcome series. Contact us to learn more!

1. Set Your Defaults & Required Footer Content

To begin, let’s set up your account defaults and configure the required footer content. This information is used on every campaign and is especially important because non-compliant footer content can lead to account suspension. If you noticed a dip in your deliverability after you start sending, consider taking a look at your campaign defaults and footer content. Just follow these steps:

Login to your Mailchimp account or create a new account if you haven’t done so already.
Once logged in, click on “All contacts” in the left side menu and navigate to “Settings” > “Audience name & defaults”
From here, you can customize your default subject line, from name, and reply-to email address. Take the time to ensure these defaults align with your brand and campaign goals.
Next, navigate to “Settings” > “Required email footer content.”
Here, you can add the necessary information for your footer, including your physical mailing address. This info is legally required in most countries, so ensure that it’s accurate.
Ensure that your opt-in explanation accurately describes how contacts have joined your list. This is one of the most common ways new accounts receive a red flag from Mailchimp’s compliance team.
Once you have filled in the required information, click “Save” to apply the changes.

2. Create A Signup Form

Building an engaged subscriber base is crucial for the success of your email marketing campaigns, and can have an impact on deliverability. Mailchimp offers a variety of signup form options to grow your audience, including landing pages and pop-ups, but the basic form builder is one of the most important to understand.

Let’s walk through the process:

From the Mailchimp dashboard, click on “Audience” and select “Signup forms.”
Select “Form Builder” to preview your basic signup form. This design is the backbone for your signup, manage preferences and unsubscribe forms.
Customize the design and fields of your signup form to align with your branding and capture the necessary subscriber information. (Quick tip: Keep the number of fields below 5 to maximize your odds that someone will complete it).
Once you’re satisfied with the form’s appearance and settings, click “Save.”

3. Import Your Audience

If you already have a list of subscribers from another marketing platform, Mailchimp allows you to easily import them into your new account via copy-paste or with a .CSV file. Follow these steps to import your audience:

In the left side menu, click on “All contacts” and select “Add contacts > Import contacts.”
Choose the method you prefer to import your contacts. You can import from a .CSV file, copy-paste from a spreadsheet, or import using an integrated service.
Either upload your file or copy-paste contacts into the appropriate window
Next, select which audience you’d like to import into and mark the contacts as subscribed (be sure you have opt-in first!).
Add a tag to the full import if you’d like, then proceed to assign each column in your import to a field in your Mailchimp audience.

Mailchimp enforces strict compliance with GDPR & CAN-SPAM regulations, so be sure your audience is clean and opted-in before you begin sending!

4. Set Your Logo & Brand

Adding your logo to your Mailchimp account helps to reinforce your brand identity and create a consistent visual experience for your subscribers. Plus, the default logo and brand kit can be used in Mailchimp’s Creative Assistant. Let’s set a default logo:

On the left side menu, select “Creative Assistant”
Paste your URL into the field to automate the brand kit creation OR
Click on Upload My Logo
Import your logo as a .png or .jpg
On the next pages, add your brand colors & fonts to establish a consistent look

5. Authenticate Your Domain

Domain authentication is essential for improving email deliverability and reducing the chances of your emails ending up in spam folders. Essentially, authentication creates a record that travels with every email you send. This record shows that Mailchimp has been approved to send emails on your behalf. This may seem complicated, but the process is actually fairly simple:

On the side menu, click on “Domains,” and scroll down to “Email Domains”
Click “Add & Verify a Domain” and paste an email address into the field
Wait for an email from Mailchimp, and follow the steps to Verify.
Your new domain should show up under “Custom Email Domains” with the label “Verified”
Click on “Start Authentication” and follow the prompts
Mailchimp will provide records tailored to your domain registrar (Bluehost, GoDaddy, Google Domains, etc.)
Once you add Mailchimp to your DNS records, you’ll have improved deliverability for all emails sent via your custom domain

6. Create Your First Campaign

With your account settings in place, it’s time to create your first email campaign. Mailchimp offers a variety of campaign types, including regular campaigns, automated workflows, and SMS coming soon. Let’s start with a regular email:

Click on “Create” and type an internal email name into the field
Select “Add Recipients” and choose the audience you’d like to send to
Customize the from name, address, subject line, and preview text as needed
Click “Design Email” and build an email from scratch or use a template
Finally, schedule your campaign in advance or send it out immediately.

Work with an Expert

If you’re looking to take your email marketing to the next level, working with an expert can provide valuable insights and guidance. Pure Firefly offers expert Mailchimp training to help you optimize your email marketing strategies. We can also set up your account for you, or perform an in-depth audit to ensure your Mailchimp account is set up for success. To see if Pure Firefly is a good fit for you, check out our services or contact us any time.

how to use zerobounce over an image of a man with a long paper list

How to Use Zerobounce for Email List Cleaning

July 21, 2023 / Marketing Strategy, Product Reviews / By Alex Gallagher

Maintaining a clean contact list is crucial for email marketers. Thankfully, several tools and services offer you a clean list in an instant. Zerobounce is one of the most reliable among these options. In this blog post, we’ll provide a comprehensive guide to using Zerobounce, from uploading your audience file to interpreting the results. For more list-cleaning tips, book a training with one of Pure Firefly’s email experts!

What is Zerobounce?

Zerobounce is an email validation platform designed to improve the quality of your email lists. Basically, you upload the email addresses, and Zerobounce tells you which are worth contacting! Their software uses advanced algorithms and an extensive database to root out invalid email addresses, spam traps, and other low-quality contacts. After getting a full analysis of your list from Zerobounce, you can remove risky contacts in order to boost both engagement and deliverability.

Why is List Cleaning Important?

List cleaning is vital for maintaining a healthy sender reputation. Sender reputation is based on a variety of factors, including spam reports, active opt-in, and the presence of spam traps in your audience. By maintaining a healthy sender reputation, you can maximize overall deliverability. This means more contacts will actually receive your emails in their inbox.

By regularly cleaning your email list with a service like Zerobounce, you can continuously remove invalid and inactive contacts, which reduces your bounce rates, and minimizes the risk of being flagged as spam.

Upload Your File to Zerobounce

To clean your email list with Zerobounce, you’ll first need to upload your audience file. The process is simple:

Create an account or log in
Click on “Validate New List”
Drag and drop your file, or import from cloud storage
Match the columns in your file to the labels in Zerobounce
Mark whether or not the first row contains column headers
Confirm if Zerobounce can remove duplicate emails
Hit Validate!

Once you’ve uploaded your file, Zerobounce may take up to an hour or more to complete the validation process. Zerobounce list cleaning supports CSV, XLS, XLSX, and TXT files of any size.

How to Interpret Your Zerobounce Results

After the validation process is complete, Zerobounce will provide you with a detailed report on the quality of your email list. Emails will be divided into the following statuses:

Valid: These contacts have a bounce rate under 2% and are the safest to email.
Invalid: Invalid emails either do not exist, contain a syntax error, or have a full inbox. As a general rule, these contacts should be deleted.
Catch-All: These addresses are set up on a unique kind of domain that always returns a valid response – even if there’s no one on the other end. If you want to keep these addresses, try making a segment of catch-all contacts and observing their response to a campaign.
Spamtrap: These emails are fake addresses set up by ISPs & blacklist providers in order to catch spammers. Sending to a spam trap can have an immense impact on your sender reputation, so definitely delete any that Zerobounce finds! Check out Mailchimp’s article on spam traps to understand how these addresses work.
Abuse: These contacts are typically real people that are known to report even innocent emails as spam. Avoid sending to these contacts, as even an inaccurate spam report can damage your deliverability.
Do Not Mail: These are most often role-based or company emails (like “sales@purefirefly.com”). While these addresses are valid, they’re typically poor contacts for most email marketing. Take a closer look at these addresses to determine whether or not you’d like to continue sending to them.
Unknown: As you might predict, Zerobounce can’t determine the validity of unknown contacts. Try re-importing them at no cost, or remove them from your audience. 80% of unknowns are invalid addresses.

Along with these statuses, Zerobounce also provides sub-statuses explaining why a contact may have landed in a particular status. They also provide additional predicted information about your contacts, including name, gender, and general location.

What’s Next?

After you’ve cleaned your list using Zerobounce, you can choose how to make the most of the information provided! One great option is to archive any of the invalid, spam trap, and abuse contacts in your audience. You can even archive your full contact list and re-import the valid addresses.

You may also use your Zerobounce list cleaning results for segmentation. For example, you can use Zerobounce’s gender predictions to send targeted marketing based on gender. Or, you can create a tag for catch-all addresses and send a targeted campaign requesting that they re-confirm their subscription.

However you choose to use your Zerobounce results, make sure you clear out those spam traps and send to your most valid addresses!

Get a Cleaner List with Pure Firefly

Ready to put your cleaner list into action? Pure Firefly, a trusted partner in email marketing, offers list cleaning services and comprehensive training to help you optimize your campaigns. Our team of email specialists have over 10 years of experience in marketing, design, and IT.

*Note: This post may include affiliate links. If you sign up for Zerobounce list cleaning using links in this post, Pure Firefly will receive a small commission. We never promote services we do not use ourselves, and all opinions expressed are our own.

How a Mailchimp Audit Can Enhance Email Marketing

May 23, 2023 / Marketing Strategy / By Alex Gallagher

Email marketing is a powerful tool for businesses looking to connect with their audience and drive conversions. However, not all email marketing campaigns are created equal. In order to truly optimize your email marketing efforts, it’s important to start with a comprehensive review of your Mailchimp account. That’s where Pure Firefly’s Mailchimp Audits come in.

What is a Mailchimp Audit?

A Mailchimp Audit is an in-depth review of a client’s Mailchimp account, including everything from deliverability to campaign strategy. At Pure Firefly, we take a holistic approach to our audits. We begin with high-level concerns, including audience organization, deliverability, and legal compliance. A holistic Mailchimp audit also addresses more detail-oriented concerns, including template design, individual campaign setup, and automations strategy. Pure Firefly’s audits even include suggestions that can help save money on your monthly Mailchimp bill.

Mailchimp Audits Can Improve Deliverability

One of the most important aspects of any email marketing campaign is deliverability. Even the most well-designed campaign will have limited reach if your emails aren’t making it to your subscribers’ inboxes.

Pure Firefly’s Mailchimp audit closely examines domain authentication and list hygiene. For every report, we also run one campaign through a spam checker which tests a client’s email content & preheader text against 19 of the most common B2B & B2C spam filters.

Optimize Your Audience Organization

A well-organized audience is essential to successful email marketing. In an audit, Pure Firefly’s team analyzes all the segmentation options used on any Mailchimp account. This may include audience lists as well as tags, groups, and fields.

We also study the ways contacts flow into your account in order to ensure data collection is streamlined and compliant with Mailchimp’s regulations.

Get Your Design on Track with Template Recommendations

Regardless of your industry, email template design can have a big impact on engagement and conversions. In the design section of an audit, Pure Firefly’s team closely analyzes the template for one recent campaign. We then make recommendations to help optimize typography, CTAs, accessibility, and overall visual appeal. Our design comments focus on one specific template, but include guidance that can be applied more broadly to any client’s email marketing design.

If design is your major concern, Pure Firefly also offers template design as a standalone service, or on a retainer basis. Contact us to learn more.

Comply with Email Laws & Regulations

Email marketing is subject to a number of laws and regulations, such as CAN-SPAM and GDPR. Our audit’s legal compliance section ensures your email marketing is following these laws and helps you avoid a permanent block on your account. Pure Firefly’s holistic audit checks for the following elements to help ensure your emails are above board:

CAN-SPAM-compliant footers
GDPR-compliant sign-up forms
Accurate campaign defaults
Legitimate opt-ins

Audits Help You Strategize

The campaign strategy section of our audit looks at how you’re using Mailchimp to achieve your marketing goals. The days of email blasts to a whole audience at once are behind us, so we dig into the details of email frequency, segmentation, and automation. Our campaign recommendations can ensure your campaigns are effective and efficient. Following an audit, Pure Firefly is also available to create unique journeys and campaigns for your organization.

Why Start with a Mailchimp Audit?

Starting your email marketing project with a Mailchimp audit has a number of benefits. First and foremost, it ensures that all your email marketing is built on a solid foundation. By addressing any issues with deliverability, audience organization, and legal compliance, you can improve the likelihood that contacts will receive and open your emails.

In addition, a Mailchimp audit can help you save time and money in the long run. By identifying and addressing issues early on, you can avoid costly mistakes and ensure your campaigns are running smoothly from the start. Plus, an audit may uncover issues with audience organization that have inflated a client’s Mailchimp bill.

Finally, a Mailchimp audit can help you achieve your marketing goals. By optimizing your audience organization, template design, and campaign strategy, you can improve engagement and drive conversions. Guidance from Pure Firefly’s audit can help advise ongoing decision-making about your email marketing strategy. It’s the next best thing to having an email expert on your team!

Audit with Pure Firefly to Maximize Your Marketing

Email marketing is a powerful tool for businesses of all sizes, but it’s important to start with a solid foundation. By reviewing your Mailchimp account in detail, Pure Firefly can help you ensure that your campaigns are set up for success. We’re here to help you achieve your marketing goals – Contact us today to learn more about our Mailchimp Audits.