Mailchimp

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What Does “Cleaned” Mean in Mailchimp? The Ultimate Guide

If you use Mailchimp for email marketing, you’ve probably seen contacts being marked as cleaned. Cleaned is a contact status which impacts how you can store and market to a contact. Let’s dig into what Mailchimp’s cleaned contact status means and what you can do about it.

What is a “Cleaned” Contact?

In Mailchimp, a Cleaned contact is any contact that has been determined as invalid. In other words, this email address is unable to receive any emails. Typically, contacts are marked as cleaned after emails sent to that contact from your Mailchimp account have hard bounced or repeatedly soft bounced. Emails need to soft bounce at least 15 times in order for Mailchimp to clean a contact.

Because you are prevented from sending emails to a cleaned contact, it can be frustrating to see them on your account. Thankfully, cleaned contacts do not count towards your monthly plan limit. 

You can export cleaned contacts, but Mailchimp does not allow you to archive or edit them.

When Does Mailchimp Mark a Contact as Cleaned?

Mailchimp may clean a contact at any point in their lifecycle in your audience. Here are a few of the most common times when you’ll see a subscriber become cleaned:

  • After you send a campaign: When you send out a new email, Mailchimp will record the contacts that bounce. Addresses that hard bounce or soft bounce repeatedly will be marked as cleaned.
  • When you import contacts: If you import a misspelled or invalid email address, Mailchimp may automatically mark them as cleaned. Some emails will even be blocked from importing at all.
  • Over the course of an automated series: Sometimes contacts that initially appear valid will bounce back repeatedly, leading to them being marked as cleaned.

If you find that many of your new contacts are being blocked from import or immediately marked as cleaned, it may be time to brush up on list hygiene. Consider using a list cleaner like Zerobounce to remove invalid addresses.

What Do I Do With Cleaned Contacts?

Unfortunately, Mailchimp does not allow you to archive cleaned contacts.These contacts are removed from your billing, but will remain in your audience unless you remove the list entirely.

To avoid cluttering your list with cleaned contacts, make sure invalid addresses are not allowed into your audience. Consider enabling double opt-in or reCAPTCHA to prevent spam on your signup forms. 

Double opt-in can also root out any real website visitors using fake email addresses – Some people will do anything for that 10% discount.

Can I Send Anything to a Cleaned Contact?

Contact statuses in Mailchimp impact what you are able to send. For example, users cannot send marketing emails to non-subscribed contacts. However, non-subscribed contacts can still receive post cards.

Cleaned contacts are unable to receive any communications from Mailchimp. 

Why is Mailchimp Strict About Cleaned Contacts?

Mailchimp maintains strict deliverability standards to protect the sender reputation of all its users. If a handful of Mailchimp users send to many invalid addresses, this can impact the delivery of all emails on Mailchimp’s platform. 

In order to keep everyone out of spam, Mailchimp constantly cleans contacts and monitors compliance with laws like CAN-SPAM & GDPR.

Optimize Your List Hygiene with Pure Firefly

If you’re struggling with managing cleaned contacts in Mailchimp, consider working with a Pro Partner like Pure Firefly. A qualified email marketing expert can help identify the source of cleaned contacts, and develop a strategy to ensure your list is healthy. Just send us a message for a quote on audience work.

30 & 60-Minute Training Calls are also available to answer all your email questions!

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How to Integrate Mailchimp with Any Platform in 2023

In the world of email marketing, Mailchimp is well-known for its user-friendly interface. Despite the platform’s overall ease of use, some users still wonder how to integrate Mailchimp with another platform. If you’d like contacts from another website to flow automatically into Mailchimp, integrations should be your first consideration. This guide will cover all of the integration options Mailchimp offers, so you can make an informed decision about the best solution for your needs.

Mailchimp-Native Integrations

Mailchimp offers over 300 native integrations through its Integrations Directory. These are pre-built connections with popular platforms like WordPress, Shopify, and Salesforce. Because these integrations are already built by Mailchimp, they’re some of the simplest to use! Just log into Mailchimp, navigate to “Integrations” on the left side menu, and choose the platform you’d like to connect.

Mailchimp-native integrations are quick to set up and easy to use. Many of these integrations can automatically tag subscribers or record the revenue generated by email campaigns. Plus, several of Mailchimp’s native integrations open up additional possibilities for automated campaigns. After you turn on a new integration, take a look at Mailchimp’s pre-built journeys to see if any new options have become available. 

For less tech-savvy users, Mailchimp Native integrations are typically the best option. Plus, you can always work with a Pro Partner to walk you through the process.

Basic Mailchimp Integration via API Key

For more advanced users, integrating Mailchimp using an API key is a powerful option. This method provides granular control over your data and allows you to automate tasks like adding and updating subscribers. You can even segment your audience based on specific behaviors or data points from your platform.

Pro Tip: Pure Firefly email marketing offers both basic and custom API integrations, ensuring your Mailchimp setup aligns perfectly with your business goals.

How to Integrate Mailchimp Using Zapier

Sometimes, Mailchimp’s native options aren’t giving you what you need. A third-party integration platform may be necessary to bridge the gap between Mailchimp and another app. Zapier is one of the best of these third-party platforms. Using Zapier, you can automate the flow of contacts from Mailchimp to your other online platforms and vice-versa. For instance, when a new customer joins your online store, Zapier can automatically create a matching contact in Mailchimp.

Zapier is a no-code option for integration, so it’s great for people with limited technical skills. If you need a helping hand, consider a training call with an email specialist.

Using Webhooks to Trigger Real-Time Actions in Mailchimp

At the more advanced end of the technical spectrum, webhooks allow Mailchimp to post automatic updates onto your other online platforms, or vice versa. In the simplest terms, webhooks send a kind of digital signal between platforms. Whenever a specific event occurs on your platform, like a user signing up, a webhook sends out a signal to trigger the corresponding action in Mailchimp, such as adding the user to your audience.

For more info on Webhooks, consider watching Mailchimp’s free Webhooks webinar hosted by Kristy McCarley in 2023. Webhooks can be challenging for users not familiar with HTTP programming, so consider working with an email expert to get everything set up correctly.

Custom API Development: Tailoring Integration to Your Needs

In some cases, you might have unique requirements that go beyond Mailchimp’s typical integration capabilities. That’s where custom API development comes into play. With a custom API, you can build a solution tailored precisely to your needs, ensuring a seamless flow of data between your platform and Mailchimp.

Custom API development requires a high level of technical expertise and can be a lengthy process. This makes them a better fit for organizations with large budgets and highly specific integration needs. If you’re curious about what possibilities API development could open up for you, contact us for more information

Work with Pure Firefly for a World of Integration Possibilities

Integrating Mailchimp with your platform of choice makes audience management seamless. Whether you choose a native integration, API key, Zapier, webhooks, or custom development, Pure Firefly can help you identify the integration strategy that aligns with your business goals. If you’re interested in working together on an integration project, contact us to book a free intro call.

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Mailchimp Campaign Analytics: Matching Metrics to Your Goals

Wondering how to measure your Mailchimp campaign performance? Start with analytics! For every email sent, Mailchimp provides in-depth analytics, including open rates, click rates, revenue, and more. This post will help you leverage campaign analytics in order to match Mailchimp’s Metrics with your goals.

Understanding Mailchimp Campaign Analytics

Mailchimp is a leader in email marketing analytics. As such, their campaign reports equip marketers with plenty of metrics to guide strategic marketing decisions. Here are some of the most valuable metrics Mailchimp provides to analyze your campaigns:

  • Open Rate: The % of recipients who opened your email
  • Click Rate: The % of recipients who clicked on any link in your email
  • Clicks Per Unique Opens: The % of openers who clicked on any link in your email
  • Bounces: The number of campaigns that were unable to deliver
  • Unsubscribers: The number of recipients who unsubscribed
  • Revenue: The total value of purchases made using links in your campaign

Each of the analytics above can reflect successes and failures in your strategy, leading to smarter marketing decisions.

 

How to Match Metrics to Campaign Objectives

Different campaigns have distinct objectives and thus require different metrics for evaluation. In order to make the best use of Mailchimp’s campaign analytics, begin by setting a clear goal. For example, you may want to boost sales on a particular product or win back subscribers who have become disengaged. 

When you start with a goal in mind, it is easier to see what metric will most clearly reflect your success. Then, you can combine this primary metric with other campaign analytics in order to gain a more well-rounded view of your email’s performance.

 

Examples of Goal Alignment with Mailchimp Analytics

Wondering where to start with Mailchimp’s analytics? Here are some common campaign types, the goals they tend to target, and the metrics that will be most useful for measuring their success.

  • Welcome Email: Most welcome emails are intended to build a strong relationship with subscribers, and may direct recipients to an organization’s website. Focus on open rates, click rates, and unsubscribes.
  • Black Friday Promo: This promotion is aimed at boosting sales, so you can measure success with revenue.
  • Event Promotions: When your goal is gathering registrations for an event, connecting Mailchimp to your event platform is key. Not sure how to set it up? Consider working with an email marketing agency like Pure Firefly to develop an API integration.
  • Blog Update/General Newsletters: Many educational emails are intended to drive traffic to a particular website or article. On the Mailchimp side, that means tracking clicks is the way to go!

 

Maximize Your Metrics with Pure Firefly

Reaching your marketing goals is made even easier when you have a trusted partner in email marketing. Pure Firefly offers 1-on-1 training sessions on the nuances of Mailchimp strategy, template design, and campaign analytics. Or, contact us to kick off ongoing marketing work including account set-up, Mailchimp audits, template creation, and more.

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Mailchimp’s New Builder: 5 Features You Might Have Missed

To some users, Mailchimp’s new template builder is old news. However, many users have yet to switch over to the new builder for all their email campaigns. While the classic builder can still create great templates, the new builder includes innovative features that expand users’ opportunities to connect with their subscribers. In this blog post, we will explore five features that you might have missed in Mailchimp’s new builder, including:

  1. AI Content Generation 
  2. Instagram Feed Blocks
  3. Playable Video
  4. Campaign Optimizer
  5. Creative Assistant

Let’s dive in and discover the hidden gems of Mailchimp’s new builder.

About Mailchimp’s New Template Builder:

Mailchimp’s new template builder takes a big step forward in design, compared to the classic builder. It offers an intuitive interface and advanced functionalities, making design dilemmas like alternating background colors easy to resolve. Beyond the design capabilities, there are several integrations and AI-powered elements that can take your email marketing to the next level. Let’s uncover some of the most impressive & underutilized features.

1. Mailchimp’s New AI Content Generation:

Creating captivating email content can be incredibly time-consuming. Keeping up with the recent wave of AI tools, Mailchimp’s new builder recently launched AI-powered content generation. This feature can help you save time while maintaining the quality of your emails. To use AI content generation in Mailchimp’s new builder, just set up your industry and marketing goal. Then, hit “Generate”  on the left side menu to create Headings & Subheadings to use in your campaign. If you’re fearful about AI, don’t worry – We have our hesitations too. Start small with a subheader, and you may find that this tool is a valuable addition to your email marketing toolkit.

2. Instagram Feed Blocks

In the era of social media dominance, incorporating your Instagram feed into your email campaigns is a great way to extend your brand’s reach. With Mailchimp’s new builder, you can also seamlessly integrate Instagram feed blocks into your emails using an “Apps” content block. Showcase your latest posts to encourage your email subscribers to connect on Instagram. In 2023, multi-channel marketing is key, so don’t miss this opportunity to sync your messaging across multiple channels.

3. Playable Video

Videos are a highly engaging form of content, and Mailchimp’s new builder opens up the ability to incorporate playable videos directly within your emails. This works with an “Apps” content block as well as an integration to Playable Video. By embedding videos, you can grab your subscribers’ attention and deliver your message more interactively and compellingly. Whether it’s a product demo, a behind-the-scenes glimpse, or a promotional video, leveraging playable videos in your emails can significantly boost engagement and convey your brand’s personality. 

Playable Video’s pricing plans start at $29/month, so small business owners may want to join its free trial before making a final decision about the tool.

4. Mailchimp’s Content Optimizer

An email campaign’s success relies on several elements – attractive design, concise copy, engaging CTAs, and more. Mailchimp’s new builder seamlessly incorporates their Content Optimizer. This tool continuously analyzes your email content and suggests improvements to enhance your campaign’s effectiveness. It checks for common issues like broken links and merge tags. The Content Optimizer in Mailchimp’s new builder also offers suggestions for heading & sentence length. By utilizing the Content Optimizer, you can ensure that your emails are optimized for maximum impact and deliverability.

5. Creative Assistant

For users hoping to streamline their creative process, Mailchimp’s new builder also includes the Creative Assistant feature. This feature combines your brand style and images with Mailchimp’s library of stock imagery to generate engaging email graphics. Graphic elements are generated automatically and can be customized to better match your campaign. If you need a hand using the Creative Assistant, book a training call with one of our Mailchimp experts.

Explore the New Builder with Pure Firefly

As a trusted marketing agency, Pure Firefly specializes in helping businesses & nonprofits level up their email marketing. Our specialists have extensive expertise in Mailchimp’s new builder and are happy to guide you through its features, offer personalized recommendations, and help you harness the full potential of the platform. Book a training call for a walkthrough of the new builder, or contact us for more information.

Plus, be sure to join our email list to be the first to hear about our upcoming New Builder webinars!

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Are You Ready for Mailchimp’s New SMS Tool?

Technology is constantly evolving, and so are Mailchimp’s marketing channels with the upcoming addition of SMS marketing. SMS (Short Message Service) has been around since the early 2000s, but only recently emerged as a powerful marketing tool. Mailchimp’s SMS feature is currently in beta testing, but you can still take steps to prepare for the tool’s launch. In this blog post, we will help you prepare to leverage this exciting channel in your marketing strategy. 

What is SMS Marketing?

SMS marketing involves sending short, concise text messages to subscribers’ mobile phones. Because mobile phones are so integrated into most people’s day-to-day life, SMS is a great way for businesses to communicate directly with their audience. It’s especially well suited to time-sensitive messages like promotions, event reminders, and more. SMS marketing provides a direct and personal way to engage with customers, often leading to high open rates and quick response times.

Gather Opt-In & Phone Numbers

Before you can start using Mailchimp’s SMS tool, it’s essential to get permission from your subscribers to send them text messages. Implementing a clear opt-in process is crucial for legal compliance and demonstrates respect for your audience’s preferences. Update your subscription forms to allow users to provide their phone numbers and opt-in for SMS communications. 

You can also send a landing page for your current subscribers to opt-in for SMS. That way, you’ll have contacts to send to when your SMS campaign is ready to launch. Make sure to communicate the value of receiving SMS messages from your business and consider offering a special discount to encourage opt-ins. 

Wondering how to optimize your opt-in process? Try a strategy call with one of our Mailchimp experts.

Build Your SMS Strategy

Like any other marketing channel, SMS requires a well-defined strategy to maximize its effectiveness. To avoid being overwhelmed, remember to market smart. Determine your goals for using SMS, whether it’s to promote new products, send exclusive offers, or provide timely updates. Consider the send frequency of your SMS messages and strike a balance between staying top-of-mind and avoiding overwhelming your subscribers. Craft concise and engaging content that delivers value in each text message. 

As Mailchimp rolls out SMS tools to more users, they are likely to launch more help articles on SMS strategy. For now, their post on 5 Key SMS Strategies is a great place to start.

Apply for Mailchimp SMS

To access Mailchimp’s SMS tool, you’ll need to apply for it once it becomes available. Keep an eye out for announcements from Mailchimp regarding the public launch of the SMS feature and the application process. Once the application is live, be prepared to confirm your business information and compliance contact details. While SMS is in beta, availability is likely to be limited, and the application process may change once the tool launches.

Understand Mailchimp SMS vs. MMS

Mailchimp’s SMS tool will be able to send both SMS (text-only) and MMS (multimedia) messages. Understanding the differences between the two will help you optimize your communication strategy. SMS messages contain only text, while MMS messages can include images and videos. SMS messages are technically limited to 160 characters, but users can insert over 160 characters and allow Mailchimp to break it up into multiple messages. Consider the type of content that will best convey your message, and be sure to consider image size when sending MMS.

Build an SMS Strategy with Pure Firefly

You can never be too prepared. While Mailchimp SMS is still in beta, consider developing your strategy with a Mailchimp Pro Partner like Pure Firefly. Pure Firefly is a leading marketing agency offering comprehensive digital marketing services and one-on-one strategy calls. From implementation to data analysis, Pure Firefly can assist you every step of the way. Contact us at any time to set up a consultation.

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Alternating Background Colors in Mailchimp Templates (2023)

Alternating background colors are a simple design technique that can help your Mailchimp templates pop. In this blog post, we’ll explore three strategies for creating an alternating background color effect in Mailchimp, including both the new builder and classic template builder. Get ready to captivate your audience with alternating background colors in Mailchimp emails!

Classic Builder: Using Sections for Alternating Background Color

In Mailchimp’s classic builder, the simplest way to create an alternating background color effect is by using the pre-built sections. Depending on the template you choose to begin with, these may include:

  • Preheader
  • Header
  • Upper body
  • 2-column section
  • Lower body
  • 3-column section
  • Footer

As you can see from the names, these sections place some restrictions on the layout of an email. Additionally, sections in the template cannot be moved or duplicated. The upper body will always be placed above the footer, etc. 

Without using custom-coded templates, classic builder emails allow for a maximum of 6 sections, which can each be assigned a unique background color under the style settings.

Still wondering how to make section backgrounds work for you? Book a 1 hour training session for answers to all your questions!

Classic Builder: Using Boxed Text & Code

For users looking for more flexibility in background color, without creating an entirely custom-coded template, there is another option. Mailchimp’s boxed text & image card blocks give you the option to assign as many background colors as you want throughout an email. However, both boxed text & image card blocks come with a few pixels of padding on all sides.

Reflect Digital has a great guide on working around this restraint. Their method involves creating a boxed text block, copying the html code, and pasting it into one of Mailchimp’s “code” content blocks. Then, users can locate the padding settings in the code and remove them.

This tip is a great way to work around the classic builder’s limitations, but users with no code experience should be careful. Messy HTML can create deliverability issues and render poorly on different devices. To work with the support of a professional, contact Pure Firefly about custom-coded templates.

New Builder: Background Color Settings

In Mailchimp’s new builder, users can now customize the background color settings within each content block. This makes an alternating background effect much easier to achieve. Just use the left-side style menu to choose the background color for each section. Mailchimp’s new builder also saves a swatch for each color you’ve used within the template, allowing users to create a cohesive template. If you have yet to get acquainted with the new email builder, try a training call with one of our email specialists, or keep an eye out for our upcoming new builder webinar!

Unlock More Options with Pure Firefly

Alternating background colors are possible in both Mailchimp’s classic and new builders. However, there are limitations depending on which builder you use. To maximize your design potential, try working with Mailchimp experts like the ones at Pure Firefly. With a history of designs for clients in various industries, our team is flexible and ready to create an eye-catching email for your brand or organization! Just contact us for a quote, or book a training session for all your Mailchimp questions.

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What Else Can Mailchimp Do? Beyond Email Marketing

Email is our happy place, but effective marketing requires more than just sending emails. As Mailchimp Pro Partners, we’d like to highlight the tools and features Mailchimp offers beyond basic email. In this article, we’ll explore how the following Mailchimp tools can enhance your marketing efforts:

  1. Social Media Posts & Ads
  2. Landing Pages
  3. SMS
  4. Postcards
  5. Surveys

Engage your audience beyond email to reach new levels of engagement & conversion!

Create Social Media Posts & Ads

In 2023, almost everyone has a social media presence – Including brands & organizations! Mailchimp recognizes the importance of a robust social media presence and offers tools to reach your audience on some of the most popular platforms. With Mailchimp’s Social Media Posts & Ads, you can seamlessly connect your Instagram, Twitter, and/or Facebook accounts. Schedule, publish, and manage posts from your campaign page.

By integrating your social media marketing efforts with your email campaigns, you can maintain a consistent brand voice and expand your reach to a wider audience. Check out our post on multichannel marketing to learn more!

Landing Pages

Visually appealing and conversion-focused landing pages can make or break a marketing campaign. Mailchimp’s Landing Pages feature gives you the tools to create an effective landing page. With a user-friendly drag-and-drop builder, you can design and customize landing pages that align with your brand. These pages allow you to promote products, announce special offers, acquire new leads, and more. 

You can also automatically tag contacts who sign up via a landing page, in order to send them targeted emails later on down the line. To learn about this process and implement it yourself, set up a training session with one of our email specialists.

Use Mailchimp for SMS

In a world where people are constantly connected to their smartphones, SMS marketing has emerged as a highly effective communication channel. Mailchimp understands this and offers an integrated SMS feature to send personalized text messages and alerts to your audience’s mobile devices.

Currently, transactional SMS is only available to users with a Mailchimp Store. However, Mailchimp has big things on the horizon! They are currently beta testing a more advanced SMS tool, which many users can apply for today. Keep an eye on their product updates page to see when this feature becomes available to all.

Postcards

By reaching beyond the digital realm, physical mail can have a powerful impact on your audience. Mailchimp’s Postcards feature enables you to design and send personalized, printed postcards to your customers. Whether it’s for announcing a special offer, expressing gratitude, or simply staying top of mind, postcards create a lasting impression on your subscribers, who may be overwhelmed by a crowded email inbox. 

Mailchimp’s Custom Surveys

Direct audience feedback is essential for improving your products, measuring campaign success, and understanding your audience. Some contacts are even more likely to engage with emails that include surveys or other interactive components.

Mailchimp’s Surveys feature allows you to create and distribute customized surveys via email or using a shareable link. The survey templates are easy to use, with options to add content, set up auto-tagging, and create robust reports. If you need a hand getting your first survey set up, reach out to Pure Firefly.

Maximize Your Mailchimp Investment with Pure Firefly

With tools reaching beyond basic email, Mailchimp helps businesses connect with their audience wherever they are. To fully embrace the capabilities of Mailchimp and take your marketing efforts to new heights, consider working with a Mailchimp Pro Partner like Pure Firefly. Our comprehensive audit is a great place to start for businesses looking to strategically expand their digital marketing efforts. Contact us today for a quote!

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How a Mailchimp Audit Can Enhance Email Marketing

Email marketing is a powerful tool for businesses looking to connect with their audience and drive conversions. However, not all email marketing campaigns are created equal. In order to truly optimize your email marketing efforts, it’s important to start with a comprehensive review of your Mailchimp account. That’s where Pure Firefly’s Mailchimp Audits come in.

What is a Mailchimp Audit?

A Mailchimp Audit is an in-depth review of a client’s Mailchimp account, including everything from deliverability to campaign strategy. At Pure Firefly, we take a holistic approach to our audits. We begin with high-level concerns, including audience organization, deliverability, and legal compliance. A holistic Mailchimp audit also addresses more detail-oriented concerns, including template design, individual campaign setup, and automations strategy. Pure Firefly’s audits even include suggestions that can help save money on your monthly Mailchimp bill.

Mailchimp Audits Can Improve Deliverability

One of the most important aspects of any email marketing campaign is deliverability. Even the most well-designed campaign will have limited reach if your emails aren’t making it to your subscribers’ inboxes. 

Pure Firefly’s Mailchimp audit closely examines domain authentication and list hygiene. For every report, we also run one campaign through a spam checker which tests a client’s email content & preheader text against 19 of the most common B2B & B2C spam filters.

Optimize Your Audience Organization

A well-organized audience is essential to successful email marketing. In an audit, Pure Firefly’s team analyzes all the segmentation options used on any Mailchimp account. This may include audience lists as well as tags, groups, and fields. 

We also study the ways contacts flow into your account in order to ensure data collection is streamlined and compliant with Mailchimp’s regulations.

Get Your Design on Track with Template Recommendations

Regardless of your industry, email template design can have a big impact on engagement and conversions. In the design section of an audit, Pure Firefly’s team closely analyzes the template for one recent campaign. We then make recommendations to help optimize typography, CTAs, accessibility, and overall visual appeal. Our design comments focus on one specific template, but include guidance that can be applied more broadly to any client’s email marketing design.

If design is your major concern, Pure Firefly also offers template design as a standalone service, or on a retainer basis. Contact us to learn more.

Comply with Email Laws & Regulations

Email marketing is subject to a number of laws and regulations, such as CAN-SPAM and GDPR. Our audit’s legal compliance section ensures your email marketing is following these laws and helps you avoid a permanent block on your account. Pure Firefly’s holistic audit checks for the following elements to help ensure your emails are above board:

  • CAN-SPAM-compliant footers
  • GDPR-compliant sign-up forms
  • Accurate campaign defaults
  • Legitimate opt-ins

Audits Help You Strategize

The campaign strategy section of our audit looks at how you’re using Mailchimp to achieve your marketing goals. The days of email blasts to a whole audience at once are behind us, so we dig into the details of email frequency, segmentation, and automation. Our campaign recommendations can ensure your campaigns are effective and efficient. Following an audit, Pure Firefly is also available to create unique journeys and campaigns for your organization.

Why Start with a Mailchimp Audit?

Starting your email marketing project with a Mailchimp audit has a number of benefits. First and foremost, it ensures that all your email marketing is built on a solid foundation. By addressing any issues with deliverability, audience organization, and legal compliance, you can improve the likelihood that contacts will receive and open your emails.

In addition, a Mailchimp audit can help you save time and money in the long run. By identifying and addressing issues early on, you can avoid costly mistakes and ensure your campaigns are running smoothly from the start. Plus, an audit may uncover issues with audience organization that have inflated a client’s Mailchimp bill.

Finally, a Mailchimp audit can help you achieve your marketing goals. By optimizing your audience organization, template design, and campaign strategy, you can improve engagement and drive conversions. Guidance from Pure Firefly’s audit can help advise ongoing decision-making about your email marketing strategy. It’s the next best thing to having an email expert on your team!

Audit with Pure Firefly to Maximize Your Marketing

Email marketing is a powerful tool for businesses of all sizes, but it’s important to start with a solid foundation. By reviewing your Mailchimp account in detail, Pure Firefly can help you ensure that your campaigns are set up for success. We’re here to help you achieve your marketing goals – Contact us today to learn more about our Mailchimp Audits.

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Mailchimp Tags vs. Groups vs. Segments

Many new Mailchimp users wonder what the difference is between tags, groups, and segments. These three tools can all be used to organize your audience and send targeted campaigns. However, each tool is slightly different and is best suited to unique applications. Here’s a basic breakdown of all Mailchimp’s segmentation tools.

Mailchimp Tags are Labels for Your Contacts

Tags are Mailchimp’s simplest segmentation tool. Tags can be added automatically through imports, integrations, and automated journeys. They can also be assigned to contacts manually from the audience page. 

When you add a tag to a subscriber, Mailchimp attaches it to the contact’s records like a label. Then, you can send targeted campaigns to all contacts who have that label attached. Tags can also be used to trigger automations, or as a simple way to store & organize data about your contacts.

Some example uses for tags could be: 

  • Manually tagging all contacts who attended an event 
  • Tagging any contacts who have purchased something in-person
  • Automatically tagging subscribers that sign up through a particular form

Need help creating your tags? Try a strategy call with one of our email experts.

Create Categories with Mailchimp Groups

Similar to tags, Mailchimp groups can identify your contacts based on their interests or characteristics. However, groups are organized into categories, while tags have no hierarchical organization. 

It can be helpful to envision groups on your signup form: the group category is the “question” which potential subscribers answer by selecting one (or more) of your group options. Visible groups give contacts the opportunity to opt into the kinds of emails which most interest them. However, groups can also be hidden and used internally to organize an audience into general categories. At Pure Firefly, we often use groups during audience consolidation projects. Contact us to learn more!

One example of a hidden group would be a category for “State Employees” with the groups: State Representative, Senator, and Staffer. 

Segments Are Filters: They Change with Your Audience

A Mailchimp segment is a filter composed of a series of logical statements. When you set up a segment from your All Contacts page, segment page, or campaign builder, you identify the characteristics you want to apply to all contacts in a segment. Then, Mailchimp continuously updates your saved segment with any audience members who match these characteristics.

These characteristics may include any of the following elements:

  • Information about your contacts: Name, email, location, etc.
  • What contacts have done: Campaign activity, e-commerce purchases, etc.
  • Groups and Tags

Compared to groups and tags, segments are more “stretchy.” This means that they adjust with your audience. For example, a segment with the conditions: “Campaign activity > Has opened > All of the last 5 campaigns” will continuously change as you send more campaigns and different contacts open them. One day, the segment may contain 100 contacts, and then drop to 80 after you send a new campaign.

Mailchimp’s segment builder is updated frequently, so keep an eye out for new segmentation options in the coming months. Or, set up a call with one of our email specialists to step up your segmentation game.

Pure Firefly Can Help You Set Up Effective Segmentation

If all of Mailchimp’s segmentation options make your head spin, don’t worry! Pro Partners like Pure Firefly can help you set up segments, tags, and groups to maximize your emails’ engagement potential. Schedule a quick training call for one-time segmentation concerns. Or, for more extensive projects, contact us any time.

Our Mailchimp audit is a great way to check that all your segmentation options are used to their highest potential. Just shoot us an email to learn more!

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