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Mailchimp’s New Builder: 5 Features You Might Have Missed

To some users, Mailchimp’s new template builder is old news. However, many users have yet to switch over to the new builder for all their email campaigns. While the classic builder can still create great templates, the new builder includes innovative features that expand users’ opportunities to connect with their subscribers. In this blog post, we will explore five features that you might have missed in Mailchimp’s new builder, including:

  1. AI Content Generation 
  2. Instagram Feed Blocks
  3. Playable Video
  4. Campaign Optimizer
  5. Creative Assistant

Let’s dive in and discover the hidden gems of Mailchimp’s new builder.

About Mailchimp’s New Template Builder:

Mailchimp’s new template builder takes a big step forward in design, compared to the classic builder. It offers an intuitive interface and advanced functionalities, making design dilemmas like alternating background colors easy to resolve. Beyond the design capabilities, there are several integrations and AI-powered elements that can take your email marketing to the next level. Let’s uncover some of the most impressive & underutilized features.

1. Mailchimp’s New AI Content Generation:

Creating captivating email content can be incredibly time-consuming. Keeping up with the recent wave of AI tools, Mailchimp’s new builder recently launched AI-powered content generation. This feature can help you save time while maintaining the quality of your emails. To use AI content generation in Mailchimp’s new builder, just set up your industry and marketing goal. Then, hit “Generate”  on the left side menu to create Headings & Subheadings to use in your campaign. If you’re fearful about AI, don’t worry – We have our hesitations too. Start small with a subheader, and you may find that this tool is a valuable addition to your email marketing toolkit.

2. Instagram Feed Blocks

In the era of social media dominance, incorporating your Instagram feed into your email campaigns is a great way to extend your brand’s reach. With Mailchimp’s new builder, you can also seamlessly integrate Instagram feed blocks into your emails using an “Apps” content block. Showcase your latest posts to encourage your email subscribers to connect on Instagram. In 2023, multi-channel marketing is key, so don’t miss this opportunity to sync your messaging across multiple channels.

3. Playable Video

Videos are a highly engaging form of content, and Mailchimp’s new builder opens up the ability to incorporate playable videos directly within your emails. This works with an “Apps” content block as well as an integration to Playable Video. By embedding videos, you can grab your subscribers’ attention and deliver your message more interactively and compellingly. Whether it’s a product demo, a behind-the-scenes glimpse, or a promotional video, leveraging playable videos in your emails can significantly boost engagement and convey your brand’s personality. 

Playable Video’s pricing plans start at $29/month, so small business owners may want to join its free trial before making a final decision about the tool.

4. Mailchimp’s Content Optimizer

An email campaign’s success relies on several elements – attractive design, concise copy, engaging CTAs, and more. Mailchimp’s new builder seamlessly incorporates their Content Optimizer. This tool continuously analyzes your email content and suggests improvements to enhance your campaign’s effectiveness. It checks for common issues like broken links and merge tags. The Content Optimizer in Mailchimp’s new builder also offers suggestions for heading & sentence length. By utilizing the Content Optimizer, you can ensure that your emails are optimized for maximum impact and deliverability.

5. Creative Assistant

For users hoping to streamline their creative process, Mailchimp’s new builder also includes the Creative Assistant feature. This feature combines your brand style and images with Mailchimp’s library of stock imagery to generate engaging email graphics. Graphic elements are generated automatically and can be customized to better match your campaign. If you need a hand using the Creative Assistant, book a training call with one of our Mailchimp experts.

Explore the New Builder with Pure Firefly

As a trusted marketing agency, Pure Firefly specializes in helping businesses & nonprofits level up their email marketing. Our specialists have extensive expertise in Mailchimp’s new builder and are happy to guide you through its features, offer personalized recommendations, and help you harness the full potential of the platform. Book a training call for a walkthrough of the new builder, or contact us for more information.

Plus, be sure to join our email list to be the first to hear about our upcoming New Builder webinars!

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