Mailchimp How-To Archives

Mailchimp Campaign Analytics: Matching Metrics to Your Goals

Mailchimp How-To, Marketing Strategy / By Alex Gallagher

Wondering how to measure your Mailchimp campaign performance? Start with analytics! For every email sent, Mailchimp provides in-depth analytics, including open rates, click rates, revenue, and more. This post will help you leverage campaign analytics in order to match Mailchimp’s Metrics with your goals. Understanding Mailchimp Campaign Analytics Mailchimp is a leader in email marketing …

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nonprofit volunteer with an email list icon

Nonprofit List Building: Do’s & Dont’s

Mailchimp How-To, Marketing Strategy / By Alex Gallagher

Growing your email list is essential for spreading the word about your mission and connecting with your supporters. We’re here to help you expand your email list while avoiding common pitfalls. Let’s explore the list-building best practices that will help your nonprofit flourish in the email marketing world. In need of more help? Contact Pure …

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How to Create a New Mailchimp Account (2023)

Email Basics, Mailchimp How-To / By Alex Gallagher

Creating a new Mailchimp account is the first step toward effective email marketing. As one of the most user-friendly email marketing platforms, Mailchimp makes it easy to connect with your audience and grow your business. In this comprehensive guide, we’ll walk through the process of creating a new Mailchimp account in order to set up …

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Mailchimp’s New Builder: 5 Features You Might Have Missed

Mailchimp How-To / By Alex Gallagher

To some users, Mailchimp’s new template builder is old news. However, many users have yet to switch over to the new builder for all their email campaigns. While the classic builder can still create great templates, the new builder includes innovative features that expand users’ opportunities to connect with their subscribers. In this blog post, …

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Are You Ready for Mailchimp’s New SMS Tool?

Mailchimp How-To / By Alex Gallagher

Technology is constantly evolving, and so are Mailchimp’s marketing channels with the upcoming addition of SMS marketing. SMS (Short Message Service) has been around since the early 2000s, but only recently emerged as a powerful marketing tool. Mailchimp’s SMS feature is currently in beta testing, but you can still take steps to prepare for the …

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Alternating Background Colors in Mailchimp Templates (2023)

Leave a Comment / Mailchimp How-To / By Alex Gallagher

Alternating background colors are a simple design technique that can help your Mailchimp templates pop. In this blog post, we’ll explore three strategies for creating an alternating background color effect in Mailchimp, including both the new builder and classic template builder. Get ready to captivate your audience with alternating background colors in Mailchimp emails! Classic …

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What Else Can Mailchimp Do? Beyond Email Marketing

Leave a Comment / Mailchimp How-To / By Alex Gallagher

Email is our happy place, but effective marketing requires more than just sending emails. As Mailchimp Pro Partners, we’d like to highlight the tools and features Mailchimp offers beyond basic email. In this article, we’ll explore how the following Mailchimp tools can enhance your marketing efforts: Social Media Posts & Ads Landing Pages SMS Postcards …

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Mailchimp Tags vs. Groups vs. Segments

Leave a Comment / Mailchimp How-To, Marketing Strategy / By Alex Gallagher

Many new Mailchimp users wonder what the difference is between tags, groups, and segments. These three tools can all be used to organize your audience and send targeted campaigns. However, each tool is slightly different and is best suited to unique applications. Here’s a basic breakdown of all Mailchimp’s segmentation tools. Mailchimp Tags are Labels …

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Does Mailchimp Go to Spam? 5 Deliverability FAQs

Leave a Comment / Mailchimp How-To / By Alex Gallagher

New Mailchimp users often ask: Does Mailchimp go to spam? The answer is, it depends. Who a user sends to, what they send, and how they send it all factor into their email deliverability. The good news is that Mailchimp takes several steps to help its users’ emails stay out of the spam folder. When …

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How To Use Mailchimp Landing Pages

Leave a Comment / Mailchimp How-To / By Alex Gallagher

Mailchimp landing pages are a great way to extend your marketing strategy beyond the basic email campaign. Plus, the landing page builder by Mailchimp is flexible and easy to use. If you’ve built a Mailchimp template before, it may look familiar! With Mailchimp’s landing pages, you can create stunning signup forms, plus pages for any …

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Mailchimp How-To

Mailchimp Campaign Analytics: Matching Metrics to Your Goals

Mailchimp’s New Builder: 5 Features You Might Have Missed

Are You Ready for Mailchimp’s New SMS Tool?

Alternating Background Colors in Mailchimp Templates (2023)

Mailchimp Tags vs. Groups vs. Segments

Does Mailchimp Go to Spam? 5 Deliverability FAQs

How To Use Mailchimp Landing Pages

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