automations

mailchimp's new popup builder

How to Use Mailchimp’s New Popup Builder

/ Mailchimp How-To, Marketing Strategy /

Popup forms are one of the best ways to maximize email signups from your website. This month, Pure Firefly launched a new popup with Mailchimp’s brand new form builder. So far, it’s been a hit! Here’s a step-by-step guide to help you make the most of the new popup tool.

Mailchimp’s New Popup Builder

In 2025, Mailchimp launched a brand new popup builder available on the standard plan and above. While their existing popup forms are still available, this new builder includes a wide range of improvements. The new popup builder features:

  • Over 80 free templates for various industries
  • Completely customizable layouts on mobile and desktop
  • Advanced logic and visibility settings
  • Detailed analytics like impressions and opt-in rate

With all the improvements, the new builder is worlds ahead of the previous one.

Developing a Lead Magnet Strategy

When you plan to launch a new popup, start by developing your lead magnet. In marketing, the lead magnet is the “lure” that gets new website visitors to sign up. It should be relevant to potential subscribers and ideally lead them towards purchasing or donating later on. 

To develop your lead magnet, begin by thinking about what existing supporters enjoy and expect from you. Whether you deliver products, build tech solutions, or serve your community, make sure your lead magnet aligns with those core activities and values.

  • For businesses, a simple discount code is an easy way to get subscribers in the door. You can also consider providing a free whitepaper, introductory call, or video lesson for those who subscribe.
  • For non-profit organizations, consider sharing a report, a story from your founder, or a case study that demonstrates why your organization matters.

As an email marketing agency, Pure Firefly made our lead magnet a guide to email automations, which may be useful for our potential customers.

Starting a New Popup in Mailchimp

Mailchimp’s new popup builder is a little more complex than the original. Here’s how to get started:

  1. Navigate to “Forms” within Mailchimp and click on “Create popup form”
  2. Choose your incentive (AKA lead magnet), or click on “View all templates”
  3. Click Preview on any templates that interest you. Once you’ve chosen a favorite, hit “Apply.”
  4. Give the form an internal name you can easily remember, choose your Mailchimp audience, and select email, SMS, or both. Then, hit create form.

Once you create your draft form, you’ll be ready to start designing!

How to Design Your Mailchimp Pop-up

Mailchimp’s new pop-up builder is split into 3 columns.

a screenshot of mailchimp's new popup builder with steps on the left, preview at the top, and style on the right

Steps: On the left side, you can develop the form’s logic. Each Step can be thought of as a new version of the form design, which will show up if a user takes a certain action. For example…

  • Offer entices website visitors with your lead magnet. 
  • Email capture displays your form fields.
  • Confirmation grants access to your lead magnet

Preview: The wide center column shows previews of your Mailchimp signup form at every step. Each step will have both a desktop and mobile preview available. You can click on any one of the previews to edit that step and section.

Style: The rightmost column is where you can edit the appearance of your Mailchimp popup. Here you can change colors, fonts, images, and text sizes. It’s split into two main sections:

  • Typography displays the fonts used throughout your form design.
  • Colors shows colors used throughout the popup.

To streamline the process, consider setting your default styles as soon as you create the pop-up. That way, you don’t have to change the styles at every step.

If you’re a less tech-savvy Mailchimp user, you may benefit from a quick training call before you build your first form. Pure Firefly’s Mailchimp experts are here to help!

Connecting a New Mailchimp Popup to Your Website

Once you’ve created your new popup form, select or add your website URL under “Where should it show?” Click to connect manually or via the Shopify integration.

To connect manually: Mailchimp will ask to confirm the URL and connected audience, then generate a snippet of code. Embed this code on your site to enable the new pop-up.

If you’re using a platform like WordPress, Squarespace, or Wix, look for settings that let you inject code into the header. You can also use a custom code block, which is often available in your site’s page builder.

Be sure to test the popup on both desktop and mobile to confirm it’s appearing correctly.

Setting Up a Welcome Journey

After someone subscribes via your popup, you’ll want to welcome them right away. Mailchimp makes this easy with Customer Journeys. 

  1. Navigate to “Automations” and choose “Build from Scratch.”
  2. Create a new journey in the same audience your pop-up is mapped to. 
  3. Choose the starting point “Signs up for email” and click on “Filter who can enter this journey.”
  4. Create the following filter: Signup Source – Was – Popup Form 
  5. Hit “Use segment” and “Save Starting Point.”
  6. Click on “Add a journey step” and choose “Send email.”

Building emails in customer journeys is very similar to building standard scheduled campaigns. In the email, thank them for joining and include a clear link to download or view your lead magnet. To start new subscribers off on the right foot, make sure your welcome email follows best practices for email design.

How to Read Your Pop-Up Report

Mailchimp’s reporting tools make it easy to understand how your popup is performing. When you view your popup report, you’ll see several key metrics:

  1. Site Visitors: The total number of people who visited your site during the reporting period.
  2. Unique Impressions: How many individual visitors saw the popup. This filters out multiple views from the same person.
  3. Email Opt-In Rate: The percentage of popup viewers who subscribed with their email. This is a key metric to evaluate how compelling your form and offer are.
  4. SMS Opt-In Rate: If your form includes phone number fields for SMS marketing, this shows the percentage of people who also opted in to receive texts.

Review these numbers regularly to identify areas for improvement. Keep an eye on your welcome email’s standard engagement analytics too!

Need Help? Contact Pure Firefly

If you want help designing a high-converting popup, crafting an automated welcome email, or setting up your Mailchimp account, Pure Firefly is here for you. We offer custom popup designs, done-for-you automation builds, and one-on-one training calls to empower you to manage your own email marketing. Contact us to get started!

Modern digital art logo for Pure Firefly, showcasing vibrant colors and creative design.

How to Use Mailchimp’s New Popup Builder Read More »

Top 5 New Klaviyo Features for Small Businesses

/ Klaviyo How-To, Marketing Strategy /

Looking for the latest new Klaviyo features to improve your email and SMS marketing? Klaviyo is a powerful marketing platform designed specifically for eCommerce brands. Its latest updates give small businesses even more tools to increase sales and engagement. From advanced analytics to seamless omnichannel marketing, here’s what’s new in Klaviyo.

Klaviyo’s New Marketing Analytics

Klaviyo’s Marketing Analytics add-on takes your data to the next level. This premium feature helps eCommerce brands analyze purchase patterns, track customer cohorts, and optimize automated flows based on customer behavior. 

Whether you’re building your first email automations or fine-tuning your segmentation strategy, these deeper analytics make it easier than ever. You can learn more about Marketing Analytics here.

Share Reviews with Potential Customers

In 2025, social proof is absolutely essential for small business success. By integrating reviews into your marketing emails, you build trust and help potential buyers feel confident in their purchases. Klaviyo makes it easy to showcase customer reviews, with new features like:

  • Viewing and managing reviews directly in Klaviyo
  • Easily dropping star ratings and testimonials into your email campaigns
  • Syncing reviews across Shopify, the Shop app, and other platforms

The new review features from Klaviyo streamline the entire process, so you can spend less time worrying about reviews and more time making sales.

Omnichannel Campaign Builder (in Beta)

Klaviyo’s new Omnichannel Campaign Builder—currently in beta—lets you align your messaging across email, SMS, and other marketing channels. This feature is especially valuable if you:

  • Need to deliver multi-channel campaigns to clients or higher-ups
  • Want consistent branding and timing across different platforms
  • Manage campaigns that involve multiple marketing touchpoints
  • Need to plan in advance for Black Friday and other major holidays

Klaviyo is actively improving this tool, so keep an eye out for more updates! Pure Firefly predicts a complete public launch is on the horizon for this year.

Boost Conversions with Customer Hub (in Beta)

The Customer Hub is a game-changer for eCommerce brands using Shopify and other platforms. This new feature creates a side menu where customers can log in while shopping, giving them instant access to:

  • Personalized product recommendations
  • Order history and tracking
  • Live support chat
  • Exclusive offers or loyalty rewards

By keeping shoppers engaged without disrupting their experience, the Customer Hub can help boost conversions and drive repeat purchases. If you haven’t already, be sure to enable this feature in your Klaviyo account!

Backfill Anonymous Shopper Activity

Klaviyo now uses Shopify’s web pixel to track and sync anonymous shopper behavior. This allows you to effectively target potential customers before they log in or make a purchase. When you backfill anonymous shopper activity, you can see:

  • Products a subscriber viewed before signing up
  • Customer interactions from previous website visits
  • Even more possibilities for personalized follow-up emails

As of 2025, this feature is Shopify-specific, but it’s expected to roll out to other eCommerce platforms soon.

Make the Most of New Klaviyo Features with Pure Firefly

Want to implement these new Klaviyo features but don’t know where to start? Pure Firefly specializes in Klaviyo email marketing, automation, and campaign strategy. Whether you need custom templates, advanced segmentation, or expert guidance, we’re here to help. Contact us today and let’s elevate your email marketing!

Modern digital art logo for Pure Firefly, showcasing vibrant colors and creative design.

Top 5 New Klaviyo Features for Small Businesses Read More »

Mailchimp's 5 new time saving features with pure firefly logo icon

5 New Time-Saving Features from Mailchimp

/ Mailchimp How-To, Product Reviews /

In 2025, Mailchimp has rolled out several new features to make email marketing more efficient and user-friendly. These new features can help you streamline your campaigns and improve engagement, from improvements to the email builder to better automation tools. Here are five Mailchimp updates worth exploring this year.

SMS Shortcodes & A/B Testing

Mailchimp has expanded its SMS marketing capabilities, now allowing users to send messages using shortcodes. These short, memorable numbers help recipients recognize and engage with your texts more easily. Short codes also help with deliverability, ensuring messages reach customers faster.

Additionally, Mailchimp now supports A/B testing for SMS campaigns. This means you can test different messages, timing, or CTAs to see what resonates best with your audience—just like you would with email. If SMS marketing is part of your strategy, these updates offer more ways to refine your approach.

New Builder: Mobile Editor

In 2025, mobile responsiveness plays a huge role in email engagement. Thankfully, Mailchimp has updated its new template builder to improve mobile optimization. No more switching between preview modes—Mailchimp now lets you edit emails in both desktop and mobile views.

Just switch to “mobile” within the New Builder to see what your email will look like on a smartphone. Plus, you can now edit mobile styles block-by-block for more flexible and responsive designs.

Improved Customer Journey Builder

New features from Mailchimp include updates to their automation tools. The latest improvements to the Customer Journey Builder include:

  • The ability to move contacts to another path after an If/Else branch
  • An intuitive drag-and-drop interface
  • The option to pause a single step while the journey is still active

These updates give you more flexibility when crafting automated email sequences, allowing you to easily build relationships with your customers and boost conversions. For help with the updated journey builder, consider contacting a Mailchimp expert like Pure Firefly.

Mailchimp’s New Comparative Reports

Want to see how different audience segments engage with your emails over time? Mailchimp’s new Comparative Reports feature lets you analyze trends across different segments. For example, you can compare click rates across the past 20 campaigns for customers vs. non-customers.

Comparative reporting insights can help you better understand your audience and craft strategic messages.

New Builder: Edit in Sections

New features in the Mailchimp builder now allow you to edit your email in sections. This makes it easier than ever to adjust the header, footer, and body content without having to tweak each element individually. This feature saves time and ensures consistency across your campaigns.

Updated Canva Integration

For those who design their email visuals in Canva, this update is a game-changer. Mailchimp’s improved integration now allows users to switch more seamlessly between platforms, making it faster and easier to pull in branded graphics without exporting and re-importing image files.

Make the Most of Mailchimp with Pure Firefly

With all these updates, now is a great time to optimize your email strategy. If you need help making the most of Mailchimp’s new features, Pure Firefly is here to help. 

Whether you’re setting up a new automation, testing SMS campaigns, or refining your email designs, we can guide you through the process. Check out our blog for more email marketing insights, or contact us for support with your next campaign.

Modern digital art logo for Pure Firefly, showcasing vibrant colors and creative design.

5 New Time-Saving Features from Mailchimp Read More »

2025 email marketing predictions over a new year themed background

Email Marketing Predictions for 2025

/ Marketing Strategy, Uncategorized /

The landscape of email marketing in 2025 is evolving rapidly, with new trends shaping how brands engage with their audiences. As we look ahead, understanding these shifts can help marketers stay competitive and drive better results. Here are our top predictions for email marketing in 2025.

Automated Emails are In

In 2025, automated email campaigns will continue to dominate. With tools like Mailchimp’s Customer Journeys, businesses can create sequences that adapt to subscriber behavior, boosting engagement and efficiency. Automation frees up time and ensures your messages land at the perfect moment, making it a must-have strategy for marketers looking to scale. 

Need help setting up automations? Schedule a live training session.

Monthly Newsletters are In

As inboxes become more crowded, quality over quantity is the key to standing out. In 2025, expect to see a shift back to monthly newsletters that provide value-packed updates in a single, polished email. These newsletters allow brands to stay top-of-mind without overwhelming subscribers, creating a balance that fosters trust and long-term loyalty. 

Monthly newsletters are also an ideal strategy for small businesses and nonprofits, given their lower cost and time requirements.

AI Generated Images are Out

While AI has revolutionized content creation, AI-generated images are losing favor in email marketing. Subscribers increasingly value authenticity and originality, and overly synthetic visuals can feel impersonal. Additionally, some social media users have expressed concern over AI-generated content flooding popular platforms.

Over time, we may see AI images make a comeback as the tools available improve. For now, though, marketers are leaning on custom graphics and user-generated content to build a genuine connection.

Re-Sending to Nonopeners is Out

Re-sending emails to nonopeners was once a highly effective tactic, but in 2025, it’s falling out of favor. This approach risks higher spam complaints and reduced deliverability, especially as email platforms like Gmail crack down on repetitive messaging. Instead, try tweaking an email’s content before sending it again, so it feels fresh every time.

Start Your 2025 Marketing Strong with Pure Firefly

Ready to take your email marketing to the next level? At Pure Firefly, we specialize in helping small businesses and nonprofits create engaging, data-driven email marketing campaigns and strategies. Whether you’re building automated journeys or crafting standout newsletters, we’re here to help. Contact us today to start your 2025 email marketing strategy with confidence!

Modern digital art logo for Pure Firefly, showcasing vibrant colors and creative design.

Email Marketing Predictions for 2025 Read More »

storytelling & email automations with intuit mailchimp pro partner and pure firefly logos

Your Mission in Motion: Storytelling and Email Automations Webinar

/ Marketing Strategy, Workshops & Webinars /

Wondering how and why to create email automations in Mailchimp? Join us for the upcoming webinar, Your Mission in Motion: Storytelling and Email Automations. We’ll teach you how to create impactful, automated email journeys to expand your organization’s reach and increase engagement. Plus, participants will receive up to 20% off Mailchimp’s standard plan!

Register Today

Why Attend?

If you’ve been wondering how to set up email automations or want to explore what Mailchimp Customer Journeys can do for your organization, this webinar is for you. Learn why automations are an essential email marketing strategy, especially for nonprofits. We’ll break things down at a beginner-friendly level. Even if you’re new to Mailchimp, you’ll leave with practical tools to tell your story through email automations.

 

What You’ll Learn:

  1. Create Automated Emails: Get familiar with the basics of email automation using Mailchimp’s Customer Journey Builder.
  2. Tell Your Story: Craft an email sequence that tells your organization’s story and connects emotionally with your supporters.
  3. Fine-tune Your Strategy: Learn the best strategies for email automations, including timing, if/else branches, and more!

 

Webinar Details:

  • Date: October 9th, 2pm – 2:45pm EST
  • Cost: $19.99

You won’t want to miss this Storytelling and Email Automations Webinar. Take your email marketing to the next level and boost engagement with automated emails that showcase your nonprofit’s mission. All registrants will receive a link to review the recording afterward, even if you can’t make it!

Register Now to secure your spot and start automating with ease.

Modern digital art logo for Pure Firefly, showcasing vibrant colors and creative design.

Your Mission in Motion: Storytelling and Email Automations Webinar Read More »

Mailchimp SMS for Small Businesses: The Ultimate Guide

/ Mailchimp How-To, Marketing Strategy /

SMS is a valuable tool for reaching your contacts with the right message at the right moment. In 2023, Mailchimp launched its SMS Tool, allowing users to integrate SMS messages into their existing email strategy. After 1 year with the tool, we’ve helped clients navigate the entire process– From getting messaging set up to sending SMS and analyzing the results. Here is our ultimate guide to Mailchimp SMS, with expert-backed tips to optimize your strategy.

What is SMS? 

SMS stands for short message service. In layman’s terms, that’s a text message. With Mailchimp SMS, you can send messages directly to your subscribers’ smartphones. When you add an image to your SMS, it becomes an MMS. MMS stands for multimedia message service. AKA: Text messages with pictures. 

Getting Started: Mailchimp’s SMS Application

Before you can send SMS or MMS with Mailchimp, you’ll need to fill out an application. This helps Mailchimp ensure you are a legitimate business following all relevant regulations, so they can protect all their users.

The application features a few key steps:

  1. SMS Goals: Choose from a list of approved uses for SMS, including order notifications, promotional campaigns, and more. Be sure to check your intended use against the list of “Unapproved ways of using SMS.” Unapproved use may result in account suspension.
  2. SMS Experience: Select your level of SMS experience or hit “Skip” to receive default how-to pop-ups from Mailchimp.
  3. Business Information: Fill out key business details including website, address, and Tax ID.
  4. Phone Number: Create a new phone number or send using an established number for your business.
  5. Sender Information: Choose your SMS audience (We recommend a single-audience strategy.) and fill in some additional information about your business.
  6. Terms & Conditions: Mailchimp requires terms & conditions and a privacy policy for SMS users. You can use Mailchimp’s template language, or link to existing pages on your website. Check out Mailchimp’s guide to creating a privacy policy.
  7. Credit Subscription: Choose how many credits you’d like to buy per month once your application is approved.

Mailchimp takes up to 5 business days to review your application, during which time you will see a “processing” status. Once your SMS application is approved, you’ll get an email from Mailchimp & be ready to send immediately!

How Mailchimp’s SMS Credits Work

Mailchimp SMS is available to users on the Essentials plan or above. Once a user completes their SMS application, they can choose to purchase anywhere from 1,000 to 450,000 credits per month. Users spend credits every time they send a message.

How do you know how many SMS credits you’ll need? It may take a little math. Mailchimp SMS messages consume 1 credit per 153 characters, or 1 credit per 63 characters if you use emojis. MMS messages consume 3 credits per 1,600 characters. 

Once you know how many credits your message is likely to use, you can multiply that # by the number of subscribers you’ll be reaching.

So, if you send 3 messages per month to 1000 recipients, and each message is under 153 characters long with no emojis, you’ll need 3000 credits per month.

Small businesses on a shoestring budget may want to start with 1000 credits and purchase more as needed.

Sending SMS & MMS Campaigns

Just like with email, Mailchimp users can schedule SMS messages in advance to moderate their send frequency. The SMS builder is a fairly simple interface, with a text box where users can type in their message, and an option to add an image. Images in MMS campaigns should be no wider than 640px and no taller than 1138px. If you’ve optimized image sizes for email before, you’re already on the right track!

Using SMS in Mailchimp Journeys

SMS messages can also be sent automatically using Mailchimp’s customer journeys. Just add a “Send SMS” journey point and customize the message to your preference! 

Here are some journeys small business owners can use to increase revenue with SMS:

  • Welcome new subscribers as they sign up (This can help decrease unsubscribes down the line!)
  • Send order notifications
  • Trigger reminders when a subscriber registers for an event
  • Send abandoned cart texts to accompany your emails
  • Use date-based automations to beat the competition during holiday rushes (Hello, Black Friday)

How Do I Know if an SMS Campaign is Successful?

Mailchimp offers a range of reports to analyze your SMS campaigns’ performance. For a general benchmark on engagement, click rates and open rates are a great place to start. According to Forbes, SMS open rates can be as high as 98%. However, your first few SMS messages are unlikely to reach such a high open rate and open rates don’t necessarily equate to high click-throughs.

SMS success is best measured in the context of your larger business goals. For example, if you’d like to increase revenue by 25% this quarter, see what percentage of your sales come from SMS. It can also be valuable to evaluate your first quarter using SMS against the same quarter the previous year.

If you’re not seeing the growth you’re hoping to achieve, don’t worry! It can take time to perfect your strategy and reach the right people with the right messages at the right times.

What Not to Do: SMS Practices to Avoid

As you develop your SMS strategy, be sure to avoid the most common pitfalls for new users!

  1. Never cold-SMS: All SMS subscribers MUST be actively opted in
  2. Don’t Send Too Frequently: Keep your messages to 1 per week at absolute maximum
  3. Message with a Purpose: Don’t send SMS just for the heck of it– Always share something valuable for your subscribers
  4. Keep it Personal: Use merge tags to personalize your messages
  5. Don’t Forget Your Numbers: Monitor campaign analytics to ensure your messages are bringing the intended results

When in doubt, put yourself in your subscribers’ shoes! If a message would annoy or upset you, it’s likely to do the same for your customers.

Optimize Your SMS Strategy with Pure Firefly

Pure Firefly was founded to provide high-quality, cost-effective marketing solutions for entrepreneurs, nonprofits & small businesses. As an agency with a combined 10+ years of experience, we’re committed to staying ahead of the curve in digital marketing. To get started with SMS, try booking a training call with one of our experts. Or bring us on a retainer for help with all your Mailchimp needs! We offer a wide range of services to fill your marketing needs.

Modern digital art logo for Pure Firefly, showcasing vibrant colors and creative design.

Mailchimp SMS for Small Businesses: The Ultimate Guide Read More »

professional team holding gears to represent an integration

How to Integrate Mailchimp with Any Platform

/ Mailchimp How-To /

In the world of email marketing, Mailchimp is well-known for its user-friendly interface. Despite the platform’s overall ease of use, some users still wonder how to integrate Mailchimp with another platform. If you’d like contacts from another website to flow automatically into Mailchimp, integrations should be your first consideration. This guide will cover all of the integration options Mailchimp offers, so you can make an informed decision about the best solution for your needs.

Mailchimp-Native Integrations

Mailchimp offers over 300 native integrations through its Integrations Directory. These are pre-built connections with popular platforms like WordPress, Shopify, and Salesforce. Because these integrations are already built by Mailchimp, they’re some of the simplest to use! Just log into Mailchimp, navigate to “Integrations” on the left side menu, and choose the platform you’d like to connect.

Mailchimp-native integrations are quick to set up and easy to use. Many of these integrations can automatically tag subscribers or record the revenue generated by email campaigns. Plus, several of Mailchimp’s native integrations open up additional possibilities for automated campaigns. After you turn on a new integration, take a look at Mailchimp’s pre-built journeys to see if any new options have become available. 

For less tech-savvy users, Mailchimp Native integrations are typically the best option. Plus, you can always work with a Pro Partner to walk you through the process.

Basic Mailchimp Integration via API Key

For more advanced users, integrating Mailchimp using an API key is a powerful option. This method provides granular control over your data and allows you to automate tasks like adding and updating subscribers. You can even segment your audience based on specific behaviors or data points from your platform.

Pro Tip: Pure Firefly email marketing offers both basic and custom API integrations, ensuring your Mailchimp setup aligns perfectly with your business goals.

How to Integrate Mailchimp Using Zapier

Sometimes, Mailchimp’s native options aren’t giving you what you need. A third-party integration platform may be necessary to bridge the gap between Mailchimp and another app. Zapier is one of the best of these third-party platforms. Using Zapier, you can automate the flow of contacts from Mailchimp to your other online platforms and vice-versa. For instance, when a new customer joins your online store, Zapier can automatically create a matching contact in Mailchimp.

Zapier is a no-code option for integration, so it’s great for people with limited technical skills. If you need a helping hand, consider a training call with an email specialist.

Using Webhooks to Trigger Real-Time Actions in Mailchimp

At the more advanced end of the technical spectrum, webhooks allow Mailchimp to post automatic updates onto your other online platforms, or vice versa. In the simplest terms, webhooks send a kind of digital signal between platforms. Whenever a specific event occurs on your platform, like a user signing up, a webhook sends out a signal to trigger the corresponding action in Mailchimp, such as adding the user to your audience.

For more info on Webhooks, consider watching Mailchimp’s free Webhooks webinar hosted by Kristy McCarley in 2023. Webhooks can be challenging for users not familiar with HTTP programming, so consider working with an email expert to get everything set up correctly.

Custom API Development: Tailoring Integration to Your Needs

In some cases, you might have unique requirements that go beyond Mailchimp’s typical integration capabilities. That’s where custom API development comes into play. With a custom API, you can build a solution tailored precisely to your needs, ensuring a seamless flow of data between your platform and Mailchimp.

Custom API development requires a high level of technical expertise and can be a lengthy process. This makes them a better fit for organizations with large budgets and highly specific integration needs. If you’re curious about what possibilities API development could open up for you, contact us for more information

Work with Pure Firefly for a World of Integration Possibilities

Integrating Mailchimp with your platform of choice makes audience management seamless. Whether you choose a native integration, API key, Zapier, webhooks, or custom development, Pure Firefly can help you identify the integration strategy that aligns with your business goals. If you’re interested in working together on an integration project, contact us to book a free intro call.

Modern digital art logo for Pure Firefly, showcasing vibrant colors and creative design.

How to Integrate Mailchimp with Any Platform Read More »

nonprofit volunteer beside a green email icon that reads "SUBJECT"

100 High-Converting Email Subject Lines for Nonprofits

/ Marketing Strategy /

Quality email subjects for nonprofits can make a huge impact on donations, attendace, and overall engagement. In this guide, we’ve curated 100 high-converting subject lines designed specifically for nonprofits. From creating urgency to tugging at heartstrings, we’ve got you covered.

Need more help? Try a one-on-one call with one of our email experts.

 

Make Monthly Newsletters Pop

Monthly newsletters are one of the most popular forms of email. While many marketers are turning toward automations in recent years, monthly newsletters remain a common practice for a reason. These emails provide a space for any information you need to share, making them highly flexible. Plus, the infrequent sending schedule makes it highly unlikely that subscribers will be overwhelmed by a monthly newsletter. Here are 13 subject lines for your next monthly nonprofit newsletter:

  1. Your [MONTH] Newsletter is Here!
  2. What We’ve Achieved Lately
  3. Be the First to Know
  4. Our Monthly Roundup
  5. What We Did Together in [MONTH]
  6. Your [MONTH] Dose of Good News
  7. Lets Connect: Impact, Updates, Events
  8. Your [MONTH] Newsletter is Waiting
  9. Writing New Chapters
  10. [MONTH] Tales of Collaboration
  11. [MONTH] Update: Government Engagements
  12. Monthly [ORGANIZATION] Insider
  13. Notes from the Frontlines

 

Write a Warm Welcome Email

Welcome emails are one of the most important steps in a new subscriber’s relationship with your organization. Set up welcome email automation to start your marketing off on the right foot and show new subscribers what they’ll be receiving. Here are 14 email subjects for nonprofits to help your welcome email attract a stellar open rate:

  1. Welcome Home: Where Hope Lives
  2. Your Journey Starts Here
  3. Welcome to [ORGANIZATION]
  4. Let’s Change the World Together
  5. You’re Signed Up
  6. Welcome to the Movement
  7. You’re a Part of the Change
  8. You’ve Taken the First Step
  9. You’re Here – What’s Next?
  10. Make an Impact Just by Joining
  11. Your Support Means the World
  12. Let’s Work Together
  13. Together, We’ll Create a Brighter Future
  14. Join Us, Change Lives

Still stumped? A tool like subjectline.com could help you generate even more ideas!

Share a Heartwarming Story

Showing the impact of your organization is a great way to keep people on board with your cause. Any nonprofit organization should make human stories a part of its email marketing strategy, either in its welcome series or through a scheduled email campaign. Here are 15 subject lines that tug on subscriber’s heartstrings:

  1. A Story of Resilience
  2. One Life Transformed
  3. Lighting up Lives
  4. The Power of Community Support
  5. Change We Make Together
  6. How My Life was Changed
  7. Why I Work with [ORGANIZATION]
  8. Barriers Broken, Lives Restored
  9. The Ripple Effect
  10. Life in a Turning Tide
  11. A Lesson on Hope
  12. [NAME] Shares their Story
  13. A Study in Support
  14. Follow [NAME]’s Journey
  15. Why We do the Work

Event Invites are Everything

Many nonprofit supporters look forward to the next time they can engage with the causes they care about in person. To boost attendance at your next event, consider running a multiple-email campaign to generate excitement. Pure Firefly has helped several nonprofits boost event attendance and donations with email marketing. Here are 15 email subjects to help you do the same:

 

  1. Join Us for a Night of Impact
  2. Save the Date
  3. You’re Invited, [NAME]
  4. Will We See You Tonight?
  5. Mark Your Calendars: [EVENT] Tonight!
  6. Seats Are Filling Up
  7. Last Chance to Register
  8. Only 5 Tickets Left
  9. Space is Limited
  10. Make an Impact In Person
  11. Let’s Make Miracles Happen
  12. Music, Laughter, and Heartfelt Stories
  13. Celebrate The Art of Giving
  14. A Night to Remember
  15. Bid, Win, Change Lives

Don’t be Afraid to Ask for Help

Donations are the backbone of many nonprofits’ funding, and soliciting them is a key element of a successful nonprofit email marketing strategy. To boost opens on your next call for donations, try using segmentation and one of these 14 subject lines:

 

  1. Be a Champion for Change
  2. Join Our Movement: Stronger Together
  3. Stand Up for What Matters
  4. Fuel Our Mission
  5. Together We Thrive
  6. Make an Impact Today
  7. Why I Give
  8. Make Your Voice Heard
  9. Rally for Change: We Need You
  10.  Let’s Build a Better Future
  11. Amplify Your Impact
  12. Ignite Hope Around the World
  13. Give Back, Gain Joy
  14. Help Us Fight Hunger

Celebrate Your Successes

If you’re asking subscribers for support, don’t forget to show them what their support helps you accomplish. Sharing success stories can boost morale across your entire subscriber base, and shows that donations aren’t going to waste. Celebrate your achievements with these 14 engaging subject lines:

  1. See Hope in Action
  2. Making Dreams Possible
  3. Impact Achieved: Thank You
  4. Hearts Full, Mission Accomplished
  5. Our Hearts Are Full
  6. We Exceeded Expectations
  7. We Did It!
  8. Raising Over $1000 for Change
  9. Bidding Wars: Remember Auction Night?
  10. Looking Back on Cinematic Magic
  11. School Built, Dreams Flourish
  12. We Made an Impact Together
  13. This is the Power of Unity
  14. You Made It Happen

Don’t Forget to Say Thank You

Transactional emails are an often-overlooked part of nonprofit email marketing. When subscribers donate to your organization or attend an event, sending an immediate thank you message shows that you care. Many email platforms provide tools for setting up automated thank you’s, making this achievable for even the smallest nonprofit teams. Here are 15 email subjects for nonprofits to say thank you:

  1. Thank You, [NAME]
  2. You Just Made a Difference
  3. Who Your Donation Helps
  4. Your Support Matters
  5. Endless Thanks
  6. Your Donation Helps Us Change the World
  7. You’re a Philanthropic Hero
  8. We’re Grateful for Your Generosity
  9. Our Gratitude Soars
  10. Heartfelt Thanks
  11. You Make Miracles Happen
  12. Thanks for Changing Lives
  13. You’re Supporting Progress for All
  14. You Are Amazing
  15. High-Five for Impact

Reach New Heights with Pure Firefly

There’s more to successful email marketing than a good subject line. To unlock email marketing that converts, consider working with an email expert like the ones at Pure Firefly. Our team is Mailchimp and Klaviyo certified, with over 10 years of experience in design & IT. Contact us anytime for a free consultation.

Plus, Mailchimp users can book a one-on-one call with an email specialist as little as 24 hours in advance.

Modern digital art logo for Pure Firefly, showcasing vibrant colors and creative design.

100 High-Converting Email Subject Lines for Nonprofits Read More »

laptop showing email inbox

5 Essential Tips for an Effective Welcome Series

/ Marketing Strategy /

First impressions last a lifetime. In email marketing, a welcome series is your chance to make a good one! This automated series is an important tool for building relationships with your audience and turning subscribers into loyal customers or supporters. Here are 5 tips for creating an effective welcome series:

1. Make a Great First Impression

Your welcome series is the first impression that your subscribers will have of your brand, so it’s important to make it a good one. Use a clear and engaging subject line to entice your subscribers to open the email. Then, use a well-designed template that’s easy to read and clearly reflects your brand. Don’t forget to include a clear call-to-action (CTA) that encourages subscribers to engage.

2. Let the Data Guide You

When creating your welcome series, let the data guide you. Use information about your subscribers to create personalized content that speaks to their needs and interests. If you’ve sent emails before, use previous campaign analytics to inform your decisions about what to include in your welcome journey. Pure Firefly’s email marketing experts can help you analyze your data to create targeted content that resonates with your audience.

3. Get the Timing Right

Timing is everything when it comes to your welcome series. It’s essential to send frequently enough to stay top-of-mind without overwhelming your subscribers. Optimal timing may vary depending on your industry and audience, but many marketers find success with a 1-2-3 strategy. 

In this strategy, the first welcome email is sent immediately, the second email is sent one day later, the following two days later, and all the remaining emails are sent three days apart. Contact Pure Firefly to learn how this strategy might work for your own welcome series.

4. Save Sales for the End

Welcome series can be incredibly helpful in generating sales. One study by Experian found that welcome emails generate 3 times higher revenue and transactions than regular promotional emails. However, don’t make the mistake of trying to sell too soon in your welcome series. Your subscribers are just getting to know your brand, so focus on building a relationship before making a sales pitch. 

If you offer a free giveaway or discount in your signup form, provide that immediately, and then turn your attention to more educational content about your organization. Help subscribers trust and appreciate your brand before nudging them towards a sale.

5. Tell Your Story

Your welcome series is an opportunity to tell your brand’s story and share your values with your subscribers. Incorporating storytelling in a welcome automation can help tie all the emails together. Stories to focus on may include:

  • How & why your business was founded
  • Someone your organization has helped
  • Your founder’s bio 
  • A story about the city/town/locality where you’re based
  • A major event you’ve hosted

Adding a personal touch to your welcome series can set you apart from your competitors and build trust with new subscribers. If you’re not sure how to incorporate storytelling into your welcome journey, consider working with an email marketing agency like Pure Firefly.

 

When in Doubt, Work with Pure Firefly

Storytelling, strategic timing, and data-backed design can all improve your welcome series. However, many brands don’t have the time or expertise to invest in an exceptional welcome series. If you need some support creating a welcome automation that works, reach out to Pure Firefly. We’re Mailchimp experts with years of experience in IT & design. Welcome automations are one of our most popular services. Contact us for a free quote or consultation!

Modern digital art logo for Pure Firefly, showcasing vibrant colors and creative design.

5 Essential Tips for an Effective Welcome Series Read More »

Scroll to Top