laptop with a stack of papers related to a multi-channel campaign

The Value of Multichannel Marketing

What I Learned This Week About The New Campaign Manager: Multichannel Marketing Mailchimp’s new Campaign Manager is optimized for multichannel marketing. It allows users to track campaigns beyond email, across SMS, social media, direct mail, and digital ads. What’s the benefit of managing multiple channels in one place? Picture this: Your favorite online shop sends …

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