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100 High-Converting Email Subject Lines for Nonprofits

A great subject line is the key to capturing your audience’s attention and inspiring them to engage with your emails. Whether you’re sending monthly newsletters, welcome emails, or automated campaigns, a well-crafted email subject line can make a huge impact on your nonprofit. In this guide, we’ve curated 100 high-converting subject lines designed specifically for nonprofits. From creating urgency to tugging at heartstrings, we’ve got you covered.

Need more help? Try a one-on-one call with one of our email experts.

 

Make Monthly Newsletters Pop

Monthly newsletters are one of the most popular forms of email. While many marketers are turning toward automations in recent years, monthly newsletters remain a common practice for a reason. These emails provide a space for any information you need to share, making them highly flexible. Plus, the infrequent sending schedule makes it highly unlikely that subscribers will be overwhelmed by a monthly newsletter. Here are 13 subject lines for your next monthly nonprofit newsletter:

  1. Your [MONTH] Newsletter is Here!
  2. What We’ve Achieved Lately
  3. Be the First to Know
  4. Our Monthly Roundup
  5. What We Did Together in [MONTH]
  6. Your [MONTH] Dose of Good News
  7. Lets Connect: Impact, Updates, Events
  8. Your [MONTH] Newsletter is Waiting
  9. Writing New Chapters
  10. [MONTH] Tales of Collaboration
  11. [MONTH] Update: Government Engagements
  12. Monthly [ORGANIZATION] Insider
  13. Notes from the Frontlines

 

Write a Warm Welcome Email

Welcome emails are one of the most important steps in a new subscriber’s relationship with your organization. Set up welcome email automation to start your marketing off on the right foot and show new subscribers what they’ll be receiving. Here are 14 email subjects for nonprofits to help your welcome email attract a stellar open rate:

  1. Welcome Home: Where Hope Lives
  2. Your Journey Starts Here
  3. Welcome to [ORGANIZATION]
  4. Let’s Change the World Together
  5. You’re Signed Up
  6. Welcome to the Movement
  7. You’re a Part of the Change
  8. You’ve Taken the First Step
  9. You’re Here – What’s Next?
  10. Make an Impact Just by Joining
  11. Your Support Means the World
  12. Let’s Work Together
  13. Together, We’ll Create a Brighter Future
  14. Join Us, Change Lives

 

Share a Heartwarming Story

Showing the impact of your organization is a great way to keep people on board with your cause. Any nonprofit organization should make human stories a part of its email marketing strategy, either in its welcome series or through a scheduled email campaign. Here are 15 subject lines that tug on subscriber’s heartstrings:

  1. A Story of Resilience
  2. One Life Transformed
  3. Lighting up Lives
  4. The Power of Community Support
  5. Change We Make Together
  6. How My Life was Changed
  7. Why I Work with [ORGANIZATION]
  8. Barriers Broken, Lives Restored
  9. The Ripple Effect
  10. Life in a Turning Tide
  11. A Lesson on Hope
  12. [NAME] Shares their Story
  13. A Study in Support
  14. Follow [NAME]’s Journey
  15. Why We do the Work

Event Invites are Everything

Many nonprofit supporters look forward to the next time they can engage with the causes they care about in person. To boost attendance at your next event, consider running a multiple-email campaign to generate excitement. Pure Firefly has helped several nonprofits boost event attendance and donations with email marketing. Here are 15 email subjects to help you do the same:

 

  1. Join Us for a Night of Impact
  2. Save the Date
  3. You’re Invited, [NAME]
  4. Will We See You Tonight?
  5. Mark Your Calendars: [EVENT] Tonight!
  6. Seats Are Filling Up
  7. Last Chance to Register
  8. Only 5 Tickets Left
  9. Space is Limited
  10. Make an Impact In Person
  11. Let’s Make Miracles Happen
  12. Music, Laughter, and Heartfelt Stories
  13. Celebrate The Art of Giving
  14. A Night to Remember
  15. Bid, Win, Change Lives

Don’t be Afraid to Ask for Help

Donations are the backbone of many nonprofits’ funding, and soliciting them is a key element of a successful nonprofit email marketing strategy. To boost opens on your next call for donations, try using segmentation and one of these 14 subject lines:

 

  1. Be a Champion for Change
  2. Join Our Movement: Stronger Together
  3. Stand Up for What Matters
  4. Fuel Our Mission
  5. Together We Thrive
  6. Make an Impact Today
  7. Why I Give
  8. Make Your Voice Heard
  9. Rally for Change: We Need You
  10.  Let’s Build a Better Future
  11. Amplify Your Impact
  12. Ignite Hope Around the World
  13. Give Back, Gain Joy
  14. Help Us Fight Hunger

Celebrate Your Successes

If you’re asking subscribers for support, don’t forget to show them what their support helps you accomplish. Sharing success stories can boost morale across your entire subscriber base, and shows that donations aren’t going to waste. Celebrate your achievements with these 14 engaging subject lines:

  1. See Hope in Action
  2. Making Dreams Possible
  3. Impact Achieved: Thank You
  4. Hearts Full, Mission Accomplished
  5. Our Hearts Are Full
  6. We Exceeded Expectations
  7. We Did It!
  8. Raising Over $1000 for Change
  9. Bidding Wars: Remember Auction Night?
  10. Looking Back on Cinematic Magic
  11. School Built, Dreams Flourish
  12. We Made an Impact Together
  13. This is the Power of Unity
  14. You Made It Happen

Don’t Forget to Say Thank You

Transactional emails are an often-overlooked part of nonprofit email marketing. When subscribers donate to your organization or attend an event, sending an immediate thank you message shows that you care. Many email platforms provide tools for setting up automated thank you’s, making this achievable for even the smallest nonprofit teams. Here are 15 email subject lines for an impactful nonprofit thank you:

  1. Thank You, [NAME]
  2. You Just Made a Difference
  3. Who Your Donation Helps
  4. Your Support Matters
  5. Endless Thanks
  6. Your Donation Helps Us Change the World
  7. You’re a Philanthropic Hero
  8. We’re Grateful for Your Generosity
  9. Our Gratitude Soars
  10. Heartfelt Thanks
  11. You Make Miracles Happen
  12. Thanks for Changing Lives
  13. You’re Supporting Progress for All
  14. You Are Amazing
  15. High-Five for Impact

Reach New Heights with Pure Firefly

There’s more to successful email marketing than a good subject line. To unlock email marketing that converts, consider working with an email expert like the ones at Pure Firefly. Our team is Mailchimp and Klaviyo certified, with over 10 years of experience in design & IT. Contact us anytime for a free consultation.

Plus, Mailchimp users can book a one-on-one call with an email specialist as little as 24 hours in advance.

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Nonprofit Email Marketing: Where to Start

Nonprofits on a tight budget should never overlook the potential of email marketing for their work. By harnessing the particularities of email marketing for nonprofits, you can effectively boost engagement, attendance, and donations.

The possibilities are vast, and starting is simple. Here’s our beginner’s guide in 5 simple steps.

1. Curate Your Email Marketing Audience

Before you start sending, you need an audience! The good news is that nonprofit organizations often have a head start on audience building through in-person events and volunteer connections. You may grow your audience through any of the following tactics:

  • Have people sign up using pen & paper at your next in-person event
  • Invite past volunteers to subscribe to your list
  • Include an opt-in form wherever you collect donations
  • Share a signup form with your social media network
  • Add signup forms to your website using popups or landing pages

To start email marketing on the right foot, focus on organic growth. Start with your most loyal community members, and make opting in and out simple. Be sure to clean any large audience list before importing.

Above all else, never buy, rent, or “scrape” an audience. If you send to contacts who haven’t agreed to receive your emails, you may see a spike in unsubscribes and spam reports and run the risk of sending to spam traps. Spam traps are false email addresses that service providers use to keep spammers at bay.

If Mailchimp detects spam traps in your audience or sees a spike in abuse reports, your account will be put under investigation and may be terminated. It’s better to start small than to lose your progress altogether because of poor audience acquisition practices.

2. Plan Out Your Email Marketing Strategy

Once you have an email marketing audience, it’s time to brainstorm about what email updates you’d like to send. Take a moment to think over the following questions as they relate to your nonprofit:

  1. What’s one key action I want subscribers to take?
  2. What does my organization offer to subscribers & the world at large?
  3. How does my organization serve the present moment? (day, year, or decade)

Your organization’s core goals and values should drive any email marketing campaign. They make up the “why” of your email strategy: Why am I sending this email? 

Once you know why you’re sending, consider what you’re sending. Monthly newsletters are a common place to start for nonprofits. A monthly newsletter provides space to share the latest updates on your work, as well as a calendar of events, relevant news articles, and more.

Consider how you can use segmentation in your email marketing strategy. Many organizations now are leaning towards targeted emails over longer general updates. Consider creating different kinds of emails for different portions of your audience. For example, event invitations could be a great fit for local community members, but less relevant to donors overseas.

Most email marketers send a mix of segmented & unsegmented emails to engage their full audience effectively. Try starting with one general newsletter and one targeted campaign to build your experience in both areas.

3. Build Your First Email Marketing Campaign

Designing your first email campaign doesn’t have to be daunting. Email marketing services like Mailchimp provide no-code options for building any email. You may even contract an agency or designer to create mobile responsive templates you can customize with updated content.

Whether you work with a designer or build your first template yourself, always keep in mind that people tend to skim emails, and over 40% of subscribers now open emails on mobile devices. This makes concise text, large headers, and relevant images essential. Use a hierarchy of information to plan your first email design, and direct subscribers toward a specific call to action.

For your first email design, consider creating a welcome email. Welcome automations are essential for any organization with an email list, as they provide an opportunity to connect with subscribers as soon as they sign up. Some other options for your first email could be a simple “hello” letting your audience know what you’ll be sending or a first newsletter with your most important updates from the past year.

4. Test, Test, Test

Once your first campaign has been sent, set aside some time to review its performance. For Mailchimp users, a report is generated on every campaign and updated in real-time. Consider these key metrics to analyze the success of your email campaigns:

  • Open Rate: Shows % of subscribers who opened an email. This can measure subject line & preview text efficacy, as well as send date & time.
  • Click Rate & Clicks per Unique Open: Click rate shows the % of subscribers who clicked on any link in an email, while clicks per unique open (also known as click-to-open rate) shows the % of openers who went on to click on an email’s links. These metrics are helpful for measuring the effectiveness of an email’s content and design.
  • Bounces & Unsubscribes: Track the health of your audience by following trends in your bounces and unsubscribes. A sudden spike in either of these metrics indicates that your audience needs to be cleaned.

5. Develop Your Nonprofit’s Email Marketing with Pure Firefly

If you’d like a hand with starting an effective email marketing strategy, consider working with Pure Firefly. We offer one-on-one strategy calls, copywriting & design, and in-depth audits to ensure you’re making the most of your Mailchimp account. Check out our services to learn more, and contact us anytime for a quote!

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