Without effective segmentation, sometimes sending emails can feel like screaming into the void. Each week, you send messages, only to see the same engagement. In 2023, sending every email to your full audience just doesn’t cut it anymore. To maximize effectiveness, nonprofits should use segmentation to ensure the right messages reach the right people. Here …
Email marketing is a powerful tool for businesses looking to connect with their audience and drive conversions. However, not all email marketing campaigns are created equal. In order to truly optimize your email marketing efforts, it’s important to start with a comprehensive review of your Mailchimp account. That’s where Pure Firefly’s Mailchimp Audits come in. …
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Many new Mailchimp users wonder what the difference is between tags, groups, and segments. These three tools can all be used to organize your audience and send targeted campaigns. However, each tool is slightly different and is best suited to unique applications. Here’s a basic breakdown of all Mailchimp’s segmentation tools. Mailchimp Tags are Labels …
Nonprofits on a tight budget should never overlook the potential of email marketing for their work. By harnessing the particularities of email marketing for nonprofits, you can effectively boost engagement, attendance, and donations. The possibilities are vast, and starting is simple. Here’s our beginner’s guide in 5 simple steps. 1. Curate Your Email Marketing Audience …