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Cringe-Free Email Marketing for Gen Z

As the oldest members of Gen Z enter the workforce, many organizations are wondering how to achieve email marketing success with this digitally savvy generation. While some studies have found that only 53% of Zoomers enjoy receiving emails from their favorite brands (a decrease compared to millennials), email marketing remains a valuable tool for reaching Gen Z. Here are Pure Firefly’s 5 steps to success for Gen Z email marketing.

Want to skip the reading? Book a strategy call and have your questions answered in as little as 24 hours.

You Can’t Fake Authenticity

Authenticity seems to be this decade’s biggest marketing buzzword. Many brands are taking up the call by infusing emails with humor and casual language. However, there’s more to authentic marketing than throwing in a pop culture reference here and there. In fact, many brands reaching for authenticity miss the mark entirely with cliches or outdated slang.

Instead of putting on a false mask of authenticity, keep things simple. Transparency and honesty will go further than miscalculated humor. Use true stories from your organization, behind-the-scenes content, and straightforward language to naturally cultivate authenticity.

Don’t Doubt a Discount

Gen Z is known to be value-conscious and cautious of overspending. Incorporating discounts, exclusive offers, or rewards programs into your email marketing campaigns can be highly effective in capturing their attention and driving engagement. Highlight the value they’ll receive and make each offer clear and easily accessible. Consider leveraging time-limited offers or flash sales to create a sense of urgency and excitement.

Personalize & Automate

In 2023, personalization and automation are essential for effective email marketing. So before you hit send on the 5th batch-and-blast “LOL, Pizza Night!” email of the week, remember that 74% of Gen Z-ers feel bombarded with advertisements. Don’t compete for attention by further clogging an already crowded inbox. Instead, use automation and personalized messages to respond effectively to subscriber behavior and reach subscribers when they want to hear you.

Gen Z are Search Engine Pros

As the first generation to grow up using search engines, Gen Z is adept at filtering through vast amounts of information online. To capture their attention in their crowded inboxes, create subject lines that are concise, engaging, and searchable. Use relevant keywords and phrases that align with their interests and the content of your email. Experimentation with emojis and creative language can be a great way to boost open rates, but avoid clickbait subject lines when reaching Gen Z. 

Rather than responding immediately to a fun subject line, many Gen Z-ers will respond to emails on a delayed basis, searching for what they need when they need it. For some subject line ideas, check out our top 100 high-converting subject lines for nonprofits.

Reach Gen Z with Pure Firefly’s Expert Tips

When it comes to mastering Gen Z email marketing, Pure Firefly has a track record of success. Our email expertise has helped nonprofit organizations and B2C companies increase profits and boost engagement with their audience. Pure Firefly offers one-on-one training and consulting services to help you unlock the full potential of your Gen Z email marketing campaigns. 

Contact us for a free quote!

 

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Stress-Free Black Friday Email Marketing for Small Businesses

In the race of Black Friday email marketing, small businesses may find themselves overwhelmed with questions. Here are answers to 5 of the most frequently asked questions about Black Friday email marketing for small businesses. By developing an effective strategy in advance, you can get ahead of the Black Friday frenzy and spend more time enjoying the holiday. (For maximum relaxation, you can always work with an email marketing partner.)

How Many Black Friday Emails Should I Send?

Small businesses need to strike a balance between staying at the top of their subscribers’ inboxes and overwhelming them with too much messaging. Typically, Black Friday sales should warrant between 3 and 5 emails. Here are some campaigns any small business should consider when preparing for Black Friday / Cyber Monday:

  1. “Coming Soon:” Let subscribers know what you’ll be offering at least a week in advance
  2. “Sneak Peek:” Give VIP customers a closer look at your deals
  3. “It’s Here:” Announce when the sale has begun
  4. “24 Hours Remain:” Remind subscribers not to miss this sale
  5. “Don’t Forget to Check Out:” Use an abandoned cart automation to recover missed sales

Because Black Friday is such a major retail holiday, some small businesses may want to update their routine automations with a temporary banner or Black Friday Shoutout. An email marketing agency like Pure Firefly can work with you to create automations that convert.

When should I start planning for Black Friday and Cyber Monday?

In order to effectively execute a Black Friday and/or Cyber Monday Campaign, small businesses should leave plenty of time for planning and promoting their sale. Small businesses should start planning their Black Friday email marketing in August. By starting in August, you leave your team plenty of time to develop a multi-channel marketing strategy and prepare to fulfill an influx of orders.

What marketing channels should I use to promote my sale?

Today, more and more people are using their mobile devices to access information. This makes digital marketing channels like email and social media more important than ever. If you use an email marketing platform like Mailchimp, you may find that you have a variety of multi-channel tools already at your fingertips. Consider booking a training session with a digital marketing expert to look at your marketing options and build out a strategy in advance.

How can I stand out during the Black Friday rush?

Small businesses looking to stand out should use email marketing to reach previous and potential customers alike. Build anticipation a week or two in advance and use segmentation to target different types of customers. For example, you may reward customers who have purchased more than 3 times by opening the sale to them in advance. An abandoned cart automation can also make a huge impact on your Black Friday / Cyber Monday sales as well.

Be sure to sync up personalized, engaging email content with your marketing on other platforms. By meeting your customers where they are, you can ensure that your sale stays top-of-mind and stands out amongst competitors.

How do I know what’s working?

To evaluate your Black Friday / Cyber Monday campaign’s success, take a look back at last year’s performance and set a goal for this year. You may want to exceed last year’s Black Friday revenue by $1,000, or maybe you want to acquire 50 new customers. Most small businesses will find it most effective to evaluate success using a combination of various metrics. For example, your Black Friday announcement email may have earned a massive click rate but a low revenue if your site crashes or users are not impressed by the products you offer. 

Is it your first year setting Black Friday marketing goals? Try comparing metrics to your most recent sale, or work with a marketing expert to set goals that work best for your business.

Prepare for Black Friday with Pure Firefly

Pure Firefly is a full-service email marketing agency that specializes in working with small businesses and nonprofits. As a small business ourself, we understand how every moment makes a difference when growing your business. Save time and stress by hiring us to develop your Black Friday campaign, or book a strategy call so we can work with you to refine your plan.

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What Else Can Mailchimp Do? Beyond Email Marketing

Email is our happy place, but effective marketing requires more than just sending emails. As Mailchimp Pro Partners, we’d like to highlight the tools and features Mailchimp offers beyond basic email. In this article, we’ll explore how the following Mailchimp tools can enhance your marketing efforts:

  1. Social Media Posts & Ads
  2. Landing Pages
  3. SMS
  4. Postcards
  5. Surveys

Engage your audience beyond email to reach new levels of engagement & conversion!

Create Social Media Posts & Ads

In 2023, almost everyone has a social media presence – Including brands & organizations! Mailchimp recognizes the importance of a robust social media presence and offers tools to reach your audience on some of the most popular platforms. With Mailchimp’s Social Media Posts & Ads, you can seamlessly connect your Instagram, Twitter, and/or Facebook accounts. Schedule, publish, and manage posts from your campaign page.

By integrating your social media marketing efforts with your email campaigns, you can maintain a consistent brand voice and expand your reach to a wider audience. Check out our post on multichannel marketing to learn more!

Landing Pages

Visually appealing and conversion-focused landing pages can make or break a marketing campaign. Mailchimp’s Landing Pages feature gives you the tools to create an effective landing page. With a user-friendly drag-and-drop builder, you can design and customize landing pages that align with your brand. These pages allow you to promote products, announce special offers, acquire new leads, and more. 

You can also automatically tag contacts who sign up via a landing page, in order to send them targeted emails later on down the line. To learn about this process and implement it yourself, set up a training session with one of our email specialists.

Use Mailchimp for SMS

In a world where people are constantly connected to their smartphones, SMS marketing has emerged as a highly effective communication channel. Mailchimp understands this and offers an integrated SMS feature to send personalized text messages and alerts to your audience’s mobile devices.

Currently, transactional SMS is only available to users with a Mailchimp Store. However, Mailchimp has big things on the horizon! They are currently beta testing a more advanced SMS tool, which many users can apply for today. Keep an eye on their product updates page to see when this feature becomes available to all.

Postcards

By reaching beyond the digital realm, physical mail can have a powerful impact on your audience. Mailchimp’s Postcards feature enables you to design and send personalized, printed postcards to your customers. Whether it’s for announcing a special offer, expressing gratitude, or simply staying top of mind, postcards create a lasting impression on your subscribers, who may be overwhelmed by a crowded email inbox. 

Mailchimp’s Custom Surveys

Direct audience feedback is essential for improving your products, measuring campaign success, and understanding your audience. Some contacts are even more likely to engage with emails that include surveys or other interactive components.

Mailchimp’s Surveys feature allows you to create and distribute customized surveys via email or using a shareable link. The survey templates are easy to use, with options to add content, set up auto-tagging, and create robust reports. If you need a hand getting your first survey set up, reach out to Pure Firefly.

Maximize Your Mailchimp Investment with Pure Firefly

With tools reaching beyond basic email, Mailchimp helps businesses connect with their audience wherever they are. To fully embrace the capabilities of Mailchimp and take your marketing efforts to new heights, consider working with a Mailchimp Pro Partner like Pure Firefly. Our comprehensive audit is a great place to start for businesses looking to strategically expand their digital marketing efforts. Contact us today for a quote!

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