strategy

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Mailchimp Campaign Analytics: Matching Metrics to Your Goals

Mailchimp How-To, Marketing Strategy / By

Wondering how to measure your Mailchimp campaign performance? Start with analytics! For every email sent, Mailchimp provides in-depth analytics, including open rates, click rates, revenue, and more. This post will help you leverage campaign analytics in order to match Mailchimp’s Metrics with your goals. Understanding Mailchimp Campaign Analytics Mailchimp is a leader in email marketing …

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Stress-Free Black Friday Email Marketing for Small Businesses

Marketing Strategy / By

In the race of Black Friday email marketing, small businesses may find themselves overwhelmed with questions. Here are answers to 5 of the most frequently asked questions about Black Friday email marketing for small businesses. By developing an effective strategy in advance, you can get ahead of the Black Friday frenzy and spend more time …

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What Else Can Mailchimp Do? Beyond Email Marketing

Leave a Comment / Mailchimp How-To / By

Email is our happy place, but effective marketing requires more than just sending emails. As Mailchimp Pro Partners, we’d like to highlight the tools and features Mailchimp offers beyond basic email. In this article, we’ll explore how the following Mailchimp tools can enhance your marketing efforts: Social Media Posts & Ads Landing Pages SMS Postcards …

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Send Frequency in 2023: How Often Should I Email?

Leave a Comment / Email Basics, Marketing Strategy / By

Finding the right email frequency is key to attracting engagement and building a positive relationship with your subscribers. By building a reliable cadence, you can ensure subscribers look forward to your emails. In this post, we’ll answer the question: How often should I email my subscribers? We’ll also explore the best days to send, the …

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How a Mailchimp Audit Can Enhance Email Marketing

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Email marketing is a powerful tool for businesses looking to connect with their audience and drive conversions. However, not all email marketing campaigns are created equal. In order to truly optimize your email marketing efforts, it’s important to start with a comprehensive review of your Mailchimp account. That’s where Pure Firefly’s Mailchimp Audits come in. …

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Classy vs. Bloomerang for Nonprofits

Product Reviews / By

Many nonprofits use Classy or Bloomerang to manage their donor relationships and fundraising efforts. Both softwares offer a range of features to help nonprofits manage their fundraising campaigns. However, key differences make each platform preferable in distinct situations. Drawing on Pure Firefly’s background in nonprofit email marketing, we’re here to help you decide which software …

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Mailchimp Tags vs. Groups vs. Segments

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Many new Mailchimp users wonder what the difference is between tags, groups, and segments. These three tools can all be used to organize your audience and send targeted campaigns. However, each tool is slightly different and is best suited to unique applications. Here’s a basic breakdown of all Mailchimp’s segmentation tools. Mailchimp Tags are Labels …

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Nonprofit Email Marketing: Where to Start

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Nonprofits on a tight budget should never overlook the potential of email marketing for their work. By harnessing the particularities of email marketing for nonprofits, you can effectively boost engagement, attendance, and donations. The possibilities are vast, and starting is simple. Here’s our beginner’s guide in 5 simple steps. 1. Curate Your Email Marketing Audience …

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