engagement

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10 Signs You Should Work with an Email Marketing Agency

For small businesses, the decision to move from “do it yourself” to “do it for me” email marketing can be a major one. Working with an email marketing expert can help unlock hidden potential in your current audience and grow your business by reaching more contacts. How do you know when you’re ready to make the switch to working with an email marketing agency? Here are 10 signs you may be ready to reach out for a helping hand.

1. You’re Planning a Major Product Launch

Are you gearing up for a big product or service launch? Email marketing can be a powerful tool to create buzz and excitement among your audience. Try building up to the launch with scheduled campaigns that highlight the best features of your new product. Be strategic about your send frequency and be sure to announce the launch on your other marketing channels as well. An email marketing agency, like Pure Firefly, can help you craft product launch campaigns that drive engagement and encourage purchases.

2. Your Small Business is Growing

As small businesses expand, their email marketing strategies often become increasingly complex. To make the most of your growth, work with an email marketing agency to handle the burden of routine sending, automations, and segmentation. An email marketer can also provide the expertise you need to strategically scale your marketing with your growing audience.

3. This Year’s Big Sale is Coming Up

When an important sale or promotion is on the horizon, you want your email marketing efforts to be on point. An agency specializing in email marketing can help you strategize and execute high-impact campaigns that drive traffic and sales during your sales events. Many small businesses will work with an email marketer for their Black Friday promotions in order to maximize sales.

4. Your Campaigns Have Low Engagement

If your email campaigns are consistently met with low open and click rates, it’s time to reevaluate your approach. Email marketing agencies like Pure Firefly can analyze your current strategy, make necessary adjustments, and create content that resonates with your audience. Wondering how to assess your engagement? Check out our blog post on campaign analytics for more info!

5. Email Marketing Efforts are Not Converting to Revenue

It can be frustrating to spend hours on email marketing, only to find that your emails are not improving sales. Even engaging campaigns that generate lots of clicks may fail to lead subscribers to purchase. An email marketing agency can help optimize your strategy with tools like automation, segmentation, and personalized emails. Perfecting your email marketing strategy will give you the best shot at converting subscribers to happy customers.

6. Your Emails are Going to Spam

When your emails end up in the spam folder, you stand little chance of reaching engagement or revenue goals. There are many factors that can land you in spam, including problems with domain authentication, overuse of images, a lack of opt-in, or failure to follow CAN-SPAM & GDPR regulations. Resources online can list the common reasons genuine email marketing ends up in spam, but only an email marketing expert can take a look at your account and determine the individual factors that may impact your sender reputation.

7. You’re Spending Too Much Time on Emails

Many small business owners are surprised to find out how time-consuming email marketing can be. If you find yourself taking time away from critical tasks to focus on email marketing, it may be time to reach out for a helping hand. Email marketing agencies like Pure Firefly can assess your current marketing set-up and step in to strategize, design, and send your campaigns. If you don’t want to hand over the wheel entirely, an email marketer can set up automations to generate sales in the background while you focus on the day-to-day tasks of managing your business.

8. You Haven’t Been Using Automations

Email marketing automation can save you time and increase the relevance of your messages. If you haven’t implemented automation in your email strategy, an agency can help you set up and optimize automated email series. Some of the most popular automations for email marketing include:

  • Welcome emails
  • Re-engagement campaigns
  • Abandoned cart emails
  • Transactional emails
  • Review requests
  • Targeted automations

9. You Aren’t Segmenting Your Audience

Segmenting your email list allows you to send relevant content to different categories of subscribers. Many marketing platforms offer simple tools to make segmentation accessible. Mailchimp, for example, offers tags, groups, segments, and fields for segmentation. If you haven’t been segmenting your audience, you aren’t making the most of your contact list. An email marketing agency can guide you in segmenting your audience and targeting segments with relevant email campaigns.

10. You Haven’t Started Email Marketing Yet

If you’re a small business with any kind of online presence, email marketing should be a tool in your toolbox. According to Campaign Monitor, more than 64% of small businesses are already using email marketing to stay in touch with their consumers and maximize their revenue. There are many platforms offering beginner-friendly email marketing tools. To make sure you get started on the right foot, try booking a one-on-one consultation with a marketing agency like Pure Firefly.

Small Businesses Maximize their Marketing with Pure Firefly

As a small business, Pure Firefly understands the unique challenges and opportunities small businesses face. We offer various email marketing services, including template design, campaign strategy, audience clean-up, and Mailchimp audits. Whether you’re a marketing pro looking to reach the next level, or a beginner ready to dip into your customers’ inboxes, we would be delighted to work with you. Contact us today for a free intro call, or book a one-on-one session with our specialists starting at $89.

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Email Marketing Glossary: 10 Terms You Should Know

Do you speak email marketing language? For email newbies, the unique terms marketers use can be a roadblock to getting started. If you want to cut through the jargon and make the most of your chosen email marketing tools, learning the language is an easy first step. Here are 10 terms to get you started on your path to email mastery.

Segmentation

In email marketing, segmentation involves dividing your email list into smaller categories based on specific characteristics or behaviors. With segmentation, you can send subscribers the most relevant information. Some common methods for segmentation include:

  • Interest groups
  • Segmentation by demographics (age, gender, etc.)
  • Segmentation by location
  • Behavior-based segmentation
  • Purchase-based segmentation
  • Engagement-based segmentation

Email marketing tools like Mailchimp provide straightforward options to begin segmenting your audience. Check out our guide to tags, groups, and segments for more info.

Personalization

Personalization means customizing email content for individual recipients. This may use a recipient’s name or past behavior, and is often simpler to set up than it sounds! Marketing platforms like Mailchimp and Klaviyo use merge tags to customize how an email will appear to each subscriber.

Deliverability

In simple terms, deliverability means keeping your emails out of spam. Several factors can impact deliverability, including domain configuration, list hygiene, and compliance with GDPR and CAN-SPAM regulations. Because deliverability is impacted by so many different variables, working with an email marketing expert is often the best way to address deliverability issues.

Accessibility

Accessibility in email marketing means designing emails everyone can enjoy. Subscribers with disabilities, especially people using screen readers, can often run into difficulties reading the content of an inaccessible email. By using alt text and high-contrast colors, email marketers can improve their emails’ accessibility and make them available to all.

Engagement

In email marketing, engagement is the level of responsiveness your audience has to your content. Some common ways of measuring engagement include click rates, open rates, and revenue. For more information, check out our article on email marketing metrics.

A/B Testing

A/B testing is the practice of sending two different versions of an email to a sample of your audience to determine which performs better. You may A/B test an email’s content, “from” name, subject line, or other elements.

Call-to-Action (CTA)

An email’s CTA prompts recipients to take a specific action, such as making a purchase or signing up. It typically takes the form of a text link or a button. Some emails may include multiple CTA’s, while others focus in on one main action.

List Hygiene

List hygiene is routine maintenance for your email audience. Marketers with good list hygiene regularly remove inactive and/or invalid email addresses. Maintaining a clean email list can help with deliverability. If you’ve never cleaned your list, try starting with a straightforward tool like Zerobounce.

Subject Lines

Subject lines are the brief text that appears at the top of an email. They typically give subscribers a glimpse of the email’s content, and can be thought of as an email’s “title.” All emails are required to have a subject line, so developing an engaging subject is essential for email marketing success.

Preview Text

Preview text is a snippet of text that accompanies the subject line. Depending on your email client, it may display slightly shorter or longer than the subject line. Preview text often contains a snippet of text from the email copy itself.

Go Beyond the Basics with Pure Firefly

Maximizing your email marketing success takes more than a grasp of the basics. Pure Firefly offers 1-on-1 training sessions on the nuances of Mailchimp strategy, template design, and campaign analytics. Or contact us to kick off ongoing marketing work including account set-up, Mailchimp audits, template creation, and more.

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What is an Email Bounce?

Newbies to email marketing often wonder what it means when an email bounces. If you’re among these new marketers, don’t worry. Bounces are a common occurrence every email marketer must learn to manage. In this blog post, we’ll explain what a bounce is and delve into the key distinctions between “hard bounces” and “soft bounces.”

What is an Email Bounce?

Emails bounce when they are unable to be delivered to a specific address and are returned to the sender. This can happen for various reasons depending on the situation and type of bounce. Typically, bounces are divided into “soft” and “hard” bounces. Understanding the difference can make a major impact on your email marketing strategy.

What is a Hard Bounce?

A “hard bounce” is a type of email bounce that occurs when an email cannot be delivered to the recipient and is permanently rejected. Hard bounces typically result from issues that are unlikely to be resolved, such as:

  • Invalid Email Addresses: This is the most common reason for a hard bounce. If the recipient’s email address is incorrect or doesn’t exist (e.g., typos in the domain or username), the email cannot be delivered.
  • Blocked Emails: Sometimes, an email address may be blocked by the recipient’s email server, often due to spam or security reasons.
  • Domain Does Not Exist: If the domain part of the email address (e.g. gmal.com) doesn’t exist, it results in a hard bounce.

What is a Soft Bounce?

Unlike hard bounces, soft bounces are the result of a temporary issue that prevents an email’s delivery. Common causes include:

  • Mailbox Full: Similar to a hard bounce, if a recipient’s mailbox is temporarily over its storage limit, it can result in a soft bounce. This issue can be resolved when the recipient clears space in their mailbox.
  • Server Is Down: If the recipient’s email server is temporarily unavailable, you may be unable to send to it. This can happen due to server maintenance or technical issues. It typically resolves when the server comes back online.
  • Message Size Exceeds Limit: If your email message is too large to be delivered to the recipient’s mailbox, it may bounce. Use file-sharing links or optimize your image sizes to resolve this issue.
  • Recipient Server Timeout: Sometimes, the recipient’s email server may take too long to respond due to server congestion or slow network connections.

Why Email Bounces Matter

Understanding the difference between hard and soft bounces is crucial for several reasons:

  • List Maintenance: By identifying and removing email addresses that result in hard bounces, you can keep your email list clean and up to date, improving your email deliverability.
  • Reputation Management: High bounce rates, especially hard bounces, can negatively impact your sender reputation. Maintaining a positive sender reputation is essential for avoiding the spam folder.
  • Customer Engagement: Bounced emails fail to reach the intended recipient. Over time, this can lead to lower engagement rates and diminished campaign success.

How to Handle Email Bounces

Dealing with email bounces effectively can boost your list health and improve the success of future campaigns. Here are some steps to start with:

  • Identify Bounced Emails: Use an email marketing platform that tracks bounces and categorizes them as hard or soft bounces. This will help you understand the severity of the issue.
  • Remove Hard Bounces: For hard bounces, promptly remove the email addresses from your list. Continuing to send emails to addresses that hard bounce can harm your sender reputation. Try using a list cleaner like Zerobounce to root out any additional invalid addresses in your audience.
  • Retry Soft Bounces: For soft bounces, consider retrying the delivery after some time. Soft bounces may resolve themselves, especially if the issue is temporary.
  • Update Contact Information: Routinely encourage subscribers to update their contact info. This can help clear out invalid email addresses.
  • Monitor & Repeat: Keep a close eye on your bounce rates as you continue to email your audience. Promptly addressing any sudden spikes can prevent further deliverability issues.

Bounce Back with Pure Firefly

Email bounces are a common occurrence in digital marketing, and understanding the difference between hard and soft bounces is essential. To take your knowledge to the next level, consider booking a strategy session with the email marketing experts at Pure Firefly. We can take a close look at your campaign analytics and provide you with actionable steps to improve deliverability, maximize engagement, and help you convert subscribers into happy customers.

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Cringe-Free Email Marketing for Gen Z

As the oldest members of Gen Z enter the workforce, many organizations are wondering how to achieve email marketing success with this digitally savvy generation. While some studies have found that only 53% of Zoomers enjoy receiving emails from their favorite brands (a decrease compared to millennials), email marketing remains a valuable tool for reaching Gen Z. Here are Pure Firefly’s 5 steps to success for Gen Z email marketing.

Want to skip the reading? Book a strategy call and have your questions answered in as little as 24 hours.

You Can’t Fake Authenticity

Authenticity seems to be this decade’s biggest marketing buzzword. Many brands are taking up the call by infusing emails with humor and casual language. However, there’s more to authentic marketing than throwing in a pop culture reference here and there. In fact, many brands reaching for authenticity miss the mark entirely with cliches or outdated slang.

Instead of putting on a false mask of authenticity, keep things simple. Transparency and honesty will go further than miscalculated humor. Use true stories from your organization, behind-the-scenes content, and straightforward language to naturally cultivate authenticity.

Don’t Doubt a Discount

Gen Z is known to be value-conscious and cautious of overspending. Incorporating discounts, exclusive offers, or rewards programs into your email marketing campaigns can be highly effective in capturing their attention and driving engagement. Highlight the value they’ll receive and make each offer clear and easily accessible. Consider leveraging time-limited offers or flash sales to create a sense of urgency and excitement.

Personalize & Automate

In 2023, personalization and automation are essential for effective email marketing. So before you hit send on the 5th batch-and-blast “LOL, Pizza Night!” email of the week, remember that 74% of Gen Z-ers feel bombarded with advertisements. Don’t compete for attention by further clogging an already crowded inbox. Instead, use automation and personalized messages to respond effectively to subscriber behavior and reach subscribers when they want to hear you.

Gen Z are Search Engine Pros

As the first generation to grow up using search engines, Gen Z is adept at filtering through vast amounts of information online. To capture their attention in their crowded inboxes, create subject lines that are concise, engaging, and searchable. Use relevant keywords and phrases that align with their interests and the content of your email. Experimentation with emojis and creative language can be a great way to boost open rates, but avoid clickbait subject lines when reaching Gen Z. 

Rather than responding immediately to a fun subject line, many Gen Z-ers will respond to emails on a delayed basis, searching for what they need when they need it. For some subject line ideas, check out our top 100 high-converting subject lines for nonprofits.

Reach Gen Z with Pure Firefly’s Expert Tips

When it comes to mastering Gen Z email marketing, Pure Firefly has a track record of success. Our email expertise has helped nonprofit organizations and B2C companies increase profits and boost engagement with their audience. Pure Firefly offers one-on-one training and consulting services to help you unlock the full potential of your Gen Z email marketing campaigns. 

Contact us for a free quote!

 

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100 High-Converting Email Subject Lines for Nonprofits

A great subject line is the key to capturing your audience’s attention and inspiring them to engage with your emails. Whether you’re sending monthly newsletters, welcome emails, or automated campaigns, a well-crafted email subject line can make a huge impact on your nonprofit. In this guide, we’ve curated 100 high-converting subject lines designed specifically for nonprofits. From creating urgency to tugging at heartstrings, we’ve got you covered.

Need more help? Try a one-on-one call with one of our email experts.

 

Make Monthly Newsletters Pop

Monthly newsletters are one of the most popular forms of email. While many marketers are turning toward automations in recent years, monthly newsletters remain a common practice for a reason. These emails provide a space for any information you need to share, making them highly flexible. Plus, the infrequent sending schedule makes it highly unlikely that subscribers will be overwhelmed by a monthly newsletter. Here are 13 subject lines for your next monthly nonprofit newsletter:

  1. Your [MONTH] Newsletter is Here!
  2. What We’ve Achieved Lately
  3. Be the First to Know
  4. Our Monthly Roundup
  5. What We Did Together in [MONTH]
  6. Your [MONTH] Dose of Good News
  7. Lets Connect: Impact, Updates, Events
  8. Your [MONTH] Newsletter is Waiting
  9. Writing New Chapters
  10. [MONTH] Tales of Collaboration
  11. [MONTH] Update: Government Engagements
  12. Monthly [ORGANIZATION] Insider
  13. Notes from the Frontlines

 

Write a Warm Welcome Email

Welcome emails are one of the most important steps in a new subscriber’s relationship with your organization. Set up welcome email automation to start your marketing off on the right foot and show new subscribers what they’ll be receiving. Here are 14 email subjects for nonprofits to help your welcome email attract a stellar open rate:

  1. Welcome Home: Where Hope Lives
  2. Your Journey Starts Here
  3. Welcome to [ORGANIZATION]
  4. Let’s Change the World Together
  5. You’re Signed Up
  6. Welcome to the Movement
  7. You’re a Part of the Change
  8. You’ve Taken the First Step
  9. You’re Here – What’s Next?
  10. Make an Impact Just by Joining
  11. Your Support Means the World
  12. Let’s Work Together
  13. Together, We’ll Create a Brighter Future
  14. Join Us, Change Lives

 

Share a Heartwarming Story

Showing the impact of your organization is a great way to keep people on board with your cause. Any nonprofit organization should make human stories a part of its email marketing strategy, either in its welcome series or through a scheduled email campaign. Here are 15 subject lines that tug on subscriber’s heartstrings:

  1. A Story of Resilience
  2. One Life Transformed
  3. Lighting up Lives
  4. The Power of Community Support
  5. Change We Make Together
  6. How My Life was Changed
  7. Why I Work with [ORGANIZATION]
  8. Barriers Broken, Lives Restored
  9. The Ripple Effect
  10. Life in a Turning Tide
  11. A Lesson on Hope
  12. [NAME] Shares their Story
  13. A Study in Support
  14. Follow [NAME]’s Journey
  15. Why We do the Work

Event Invites are Everything

Many nonprofit supporters look forward to the next time they can engage with the causes they care about in person. To boost attendance at your next event, consider running a multiple-email campaign to generate excitement. Pure Firefly has helped several nonprofits boost event attendance and donations with email marketing. Here are 15 email subjects to help you do the same:

 

  1. Join Us for a Night of Impact
  2. Save the Date
  3. You’re Invited, [NAME]
  4. Will We See You Tonight?
  5. Mark Your Calendars: [EVENT] Tonight!
  6. Seats Are Filling Up
  7. Last Chance to Register
  8. Only 5 Tickets Left
  9. Space is Limited
  10. Make an Impact In Person
  11. Let’s Make Miracles Happen
  12. Music, Laughter, and Heartfelt Stories
  13. Celebrate The Art of Giving
  14. A Night to Remember
  15. Bid, Win, Change Lives

Don’t be Afraid to Ask for Help

Donations are the backbone of many nonprofits’ funding, and soliciting them is a key element of a successful nonprofit email marketing strategy. To boost opens on your next call for donations, try using segmentation and one of these 14 subject lines:

 

  1. Be a Champion for Change
  2. Join Our Movement: Stronger Together
  3. Stand Up for What Matters
  4. Fuel Our Mission
  5. Together We Thrive
  6. Make an Impact Today
  7. Why I Give
  8. Make Your Voice Heard
  9. Rally for Change: We Need You
  10.  Let’s Build a Better Future
  11. Amplify Your Impact
  12. Ignite Hope Around the World
  13. Give Back, Gain Joy
  14. Help Us Fight Hunger

Celebrate Your Successes

If you’re asking subscribers for support, don’t forget to show them what their support helps you accomplish. Sharing success stories can boost morale across your entire subscriber base, and shows that donations aren’t going to waste. Celebrate your achievements with these 14 engaging subject lines:

  1. See Hope in Action
  2. Making Dreams Possible
  3. Impact Achieved: Thank You
  4. Hearts Full, Mission Accomplished
  5. Our Hearts Are Full
  6. We Exceeded Expectations
  7. We Did It!
  8. Raising Over $1000 for Change
  9. Bidding Wars: Remember Auction Night?
  10. Looking Back on Cinematic Magic
  11. School Built, Dreams Flourish
  12. We Made an Impact Together
  13. This is the Power of Unity
  14. You Made It Happen

Don’t Forget to Say Thank You

Transactional emails are an often-overlooked part of nonprofit email marketing. When subscribers donate to your organization or attend an event, sending an immediate thank you message shows that you care. Many email platforms provide tools for setting up automated thank you’s, making this achievable for even the smallest nonprofit teams. Here are 15 email subject lines for an impactful nonprofit thank you:

  1. Thank You, [NAME]
  2. You Just Made a Difference
  3. Who Your Donation Helps
  4. Your Support Matters
  5. Endless Thanks
  6. Your Donation Helps Us Change the World
  7. You’re a Philanthropic Hero
  8. We’re Grateful for Your Generosity
  9. Our Gratitude Soars
  10. Heartfelt Thanks
  11. You Make Miracles Happen
  12. Thanks for Changing Lives
  13. You’re Supporting Progress for All
  14. You Are Amazing
  15. High-Five for Impact

Reach New Heights with Pure Firefly

There’s more to successful email marketing than a good subject line. To unlock email marketing that converts, consider working with an email expert like the ones at Pure Firefly. Our team is Mailchimp and Klaviyo certified, with over 10 years of experience in design & IT. Contact us anytime for a free consultation.

Plus, Mailchimp users can book a one-on-one call with an email specialist as little as 24 hours in advance.

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Send Frequency in 2023: How Often Should I Email?

Finding the right email frequency is key to attracting engagement and building a positive relationship with your subscribers. By building a reliable cadence, you can ensure subscribers look forward to your emails. In this post, we’ll answer the question: How often should I email my subscribers? We’ll also explore the best days to send, the importance of send time optimization, and how email frequency works with automations.

How often should I email my subscribers?

The answer to this question depends on several factors, including your industry, audience, and the type of content you’re sending. Most businesses find success in sending at least one email per week. However, this may be too much for some audiences.

To find the right send frequency for your audience, consider using segmentation. Because your audience members will engage with your emails in unique ways, they may prefer to receive emails on unique schedules. Try sending at least one email per month to all your subscribers and sending more frequent emails to the most engaged portion of your audience. This can boost opens & clicks without overwhelming your audience. 

If you’re a Mailchimp user, you can use several segmentation tools to tailor your send frequency to your audience. To build a successful strategy, consider booking a call with an email expert like Pure Firefly.

Email Frequency & Automations

Automations can be a powerful way to increase engagement with your audience while managing your email frequency. For example, you can set up a welcome series to introduce new subscribers to your brand through several emails. You can also create a re-engagement series to win back inactive subscribers without bombarding them with too many emails.

Because automations are triggered by a subscriber’s actions, they often send on a more frequent schedule than typical campaigns. An automated welcome series, for example, should begin sending as soon as a subscriber joins your audience. Depending on the length of your series, a welcome automation should have only 1-5 days between each email. 

While subscribers are going through a welcome journey, it is recommended that you pause other emails to these new subscribers to avoid overwhelming them.

What are the best days to send?

The right day to send will vary depending on your campaign, audience, and industry. However, a study by SendinBlue confirmed that weekdays perform more highly than weekends, comprising roughly 95% of the total weekly click volume. 

Studies have shown that Tuesday, Wednesday, and Thursday tend to have the highest open rates. On Monday and Friday, people are busy catching up or preparing for the weekend. However, these trends may vary depending on your industry and audience.

Some email providers offer tools to guide your choice of send date. For example, Mailchimp’s campaign manager includes send day optimization, which makes recommendations based on your industry & subscriber behavior.

 

Send Time Optimization: Does it matter?

Send time optimization aims to schedule your email send time around when your subscribers will most likely engage. Many email providers offer send time suggestions based on various factors, including subscriber location, behavior, and more.

While these can be helpful, it’s important to remember that everyone’s inbox habits are different. Instead of relying solely on send time optimization, consider testing different send times and analyzing your data to see what works best for your audience.

Whether you test send times manually or use optimization algorithms, send time can significantly impact an email’s opens and clicks. For example, if someone receives an online shopping discount at the start of their workday, they are likely to forget about it once they have time to shop. Place yourself in your subscribers’ shoes and tailor your send time around the type of content you send.

 

Pure Firefly Can Help You Build a Send Frequency Schedule

If you don’t have the resources to create & test a sending schedule, consider working with an email expert. Pure Firefly’s team has experience testing email send frequency for clients in different industries. Set up a one-on-one call to get our input on send frequency, or contact us for a free quote.

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Insights on Smarter Digital Marketing

If you’re a Mailchimp user, don’t miss the food for thought in their Courier newsletter. A recent article asked: how do you become part of someone’s life rather than something that interrupts it? This question is a major driver behind smarter digital marketing.

For small businesses especially, carving out space in the budget for email marketing can be a challenge. So don’t just market more. Market smarter:

  • Avoid the Constant Sale: A recent study by Ben Nachlas found that companies in his inbox send more emails each year, with more frequent promotional offers. A big sale can attract attention, but don’t leave your subscribers wondering, “Didn’t they just send me this offer last week?” Sales are less likely to move subscribers if they know the next one is just around the corner.
  • Be an Ally, Not an Aggravation: Beyond sending promos, successful marketing strategies build a genuine connection with their subscribers. Offer something to make a reader smile, wonder, or better understand your products. Smarter digital marketing focuses on building relationships, not just making sales.
  • Contain the Churn: Engagement rates can help to understand email performance, but keeping an eye on customer churn is also essential. Pause, zoom out, and see how your business matches up with its customers and compares to competitors. If you don’t understand who your customers are, marketing to them can be a shot in the dark.

If you’re overwhelmed by all the email marketing strategy, start small! Try sharing a survey with your audience to understand their interests. 

Pure Firefly also offers various marketing services to help you set up that first educational campaign or target your most loyal customers. An expert training is the perfect way to begin building a smarter digital marketing strategy.

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