For small businesses, the decision to move from “do it yourself” to “do it for me” email marketing can be a major one. Working with an email marketing expert can help unlock hidden potential in your current audience and grow your business by reaching more contacts. How do you know when you’re ready to make the switch to working with an email marketing agency? Here are 10 signs you may be ready to reach out for a helping hand.
1. You’re Planning a Major Product Launch
Are you gearing up for a big product or service launch? Email marketing can be a powerful tool to create buzz and excitement among your audience. Try building up to the launch with scheduled campaigns that highlight the best features of your new product. Be strategic about your send frequency and be sure to announce the launch on your other marketing channels as well. An email marketing agency, like Pure Firefly, can help you craft product launch campaigns that drive engagement and encourage purchases.
2. Your Small Business is Growing
As small businesses expand, their email marketing strategies often become increasingly complex. To make the most of your growth, work with an email marketing agency to handle the burden of routine sending, automations, and segmentation. An email marketer can also provide the expertise you need to strategically scale your marketing with your growing audience.
3. This Year’s Big Sale is Coming Up
When an important sale or promotion is on the horizon, you want your email marketing efforts to be on point. An agency specializing in email marketing can help you strategize and execute high-impact campaigns that drive traffic and sales during your sales events. Many small businesses will work with an email marketer for their Black Friday promotions in order to maximize sales.
4. Your Campaigns Have Low Engagement
If your email campaigns are consistently met with low open and click rates, it’s time to reevaluate your approach. Email marketing agencies like Pure Firefly can analyze your current strategy, make necessary adjustments, and create content that resonates with your audience. Wondering how to assess your engagement? Check out our blog post on campaign analytics for more info!
5. Email Marketing Efforts are Not Converting to Revenue
It can be frustrating to spend hours on email marketing, only to find that your emails are not improving sales. Even engaging campaigns that generate lots of clicks may fail to lead subscribers to purchase. An email marketing agency can help optimize your strategy with tools like automation, segmentation, and personalized emails. Perfecting your email marketing strategy will give you the best shot at converting subscribers to happy customers.
6. Your Emails are Going to Spam
When your emails end up in the spam folder, you stand little chance of reaching engagement or revenue goals. There are many factors that can land you in spam, including problems with domain authentication, overuse of images, a lack of opt-in, or failure to follow CAN-SPAM & GDPR regulations. Resources online can list the common reasons genuine email marketing ends up in spam, but only an email marketing expert can take a look at your account and determine the individual factors that may impact your sender reputation.
7. You’re Spending Too Much Time on Emails
Many small business owners are surprised to find out how time-consuming email marketing can be. If you find yourself taking time away from critical tasks to focus on email marketing, it may be time to reach out for a helping hand. Email marketing agencies like Pure Firefly can assess your current marketing set-up and step in to strategize, design, and send your campaigns. If you don’t want to hand over the wheel entirely, an email marketer can set up automations to generate sales in the background while you focus on the day-to-day tasks of managing your business.
8. You Haven’t Been Using Automations
Email marketing automation can save you time and increase the relevance of your messages. If you haven’t implemented automation in your email strategy, an agency can help you set up and optimize automated email series. Some of the most popular automations for email marketing include:
- Welcome emails
- Re-engagement campaigns
- Abandoned cart emails
- Transactional emails
- Review requests
- Targeted automations
9. You Aren’t Segmenting Your Audience
Segmenting your email list allows you to send relevant content to different categories of subscribers. Many marketing platforms offer simple tools to make segmentation accessible. Mailchimp, for example, offers tags, groups, segments, and fields for segmentation. If you haven’t been segmenting your audience, you aren’t making the most of your contact list. An email marketing agency can guide you in segmenting your audience and targeting segments with relevant email campaigns.
10. You Haven’t Started Email Marketing Yet
If you’re a small business with any kind of online presence, email marketing should be a tool in your toolbox. According to Campaign Monitor, more than 64% of small businesses are already using email marketing to stay in touch with their consumers and maximize their revenue. There are many platforms offering beginner-friendly email marketing tools. To make sure you get started on the right foot, try booking a one-on-one consultation with a marketing agency like Pure Firefly.
Small Businesses Maximize their Marketing with Pure Firefly
As a small business, Pure Firefly understands the unique challenges and opportunities small businesses face. We offer various email marketing services, including template design, campaign strategy, audience clean-up, and Mailchimp audits. Whether you’re a marketing pro looking to reach the next level, or a beginner ready to dip into your customers’ inboxes, we would be delighted to work with you. Contact us today for a free intro call, or book a one-on-one session with our specialists starting at $89.